City of London
One of the world's most visited cities – founded by the Romans and named ‘Londinium’, London has something for everyone! Immersed in history with fascinating antiquity and splendour everywhere you look: London’s buildings are milestones in the city’s unique biography, World Heritage Sites and landmarks such as the Tower of London, Tower Bridge, Piccadilly Circus, St Paul’s Cathedral, Westminster Abbey, Big Ben, the Shard, the London Eye complement the architectural grandeur of the West End’s theatres, the enthralling remains of England’s many bygone eras and today’s charming society housed in the cultural hubs and public houses in and around the banks of the River Thames. Central London is where to find major museums such as the British and Victoria & Albert, galleries such as the Tate Modern and iconic sights such as the centuries-old Borough Market, and yet you can visit Hampstead Heath or the Queen Elizabeth Olympic Park to escape the crowds and even venture out to Kew Gardens, Richmond or Hampton Court Palace for excellent panoramas of London – all easily accessed thanks to the London Underground, the oldest underground railway network in the world. The modern conurbation of London includes the small district of the City of London and the county of Greater London. A leading global city with international strengths in the arts, commerce, education, entertainment, fashion, finance, healthcare, media, professional services, research and development and tourism. London's 43 universities form the highest concentration of educational institutions in Europe, helping the city to rank highly the world’s multimedia development and technology markets.
With the UK advertising industry estimated to be worth in excess of £20 billion in 2016, this puts London as a worldwide leader and powerhouse for the creative and industry. Widely regarded to host some of the best creative output in the world, it’s no surprising that the majority of marketers and creatives in the UK are based in the capital.