Social Media Executive
The role of a Social Media Executive will involve collating, curating and publishing content for social media channels, whether that be copy, imagery or video. Social Media Executives also act as moderators for all user-generated content, engaging with audiences and ensuring all interactions remain on brand.
The role may also involve a basic level of SEO to increase visibility to the the company’s target audience.
As the role involves the use of engaging content, some Social Media Executive positions require writing skills, adapting style and tone of voice to the desired audience.
Many people have an everyday exposure and/or interest in social media, so employers look for a much more commercial understanding of social media channels when shortlisting candidates, along with evidence of working on social media activity for a brand or clients. To be considered, employers will want to see proven track record of involvement with the design, implementation and evaluation of social media campaigns for clients/brands. Other required skills might include SEO, content writing skills and basic graphic design capabilities.
Salary wise outside of London the role generally pays between £19,000 to £28,000 depending on regional variance and level of experience.
The city is built on the two sides of a shallow valley, in which two streams flow from the west, the Trunkfield Brook and the Leamonsley Brook, and out of which the Curborough Brook runs, eventually flowing into the River Trent.
Its magnificent Gothic cathedral is one of the most spectacular in the UK but even without this, the quaintly cobbled market town would be worth a visit to tread in the footsteps of lexicographer Samuel Johnson (the writer of the first Dictionary of the English Language) and philosopher Erasmus Darwin, grandfather of ground-breaking universally famed Charles. Johnson once described Lichfield folk as 'the most sober, decent people in England', which was rather generous considering that this was the last place in the country to stop burning people at the stake! In 2009, the Staffordshire Hoard, the largest hoard of Anglo-Saxon gold and silver metalwork, was found just under 6km southwest of Lichfield.
Today, the city still retains its old importance as an ecclesiastical centre, and its industrial and commercial development has been limited. The centre of the city retains an unspoilt charm with over 230 listed buildings bursting from its charming historic streets, fine Georgian architecture and old cultural traditions.
By the end of the 19th century, brewing was the principal industry, along with the neighbourhood market gardens that provided food for the growing populations of nearby Birmingham and the Black Country. The district is famous worldwide for two local products: Armitage Shanks, manufacturers of baths/bidets and showers, and Arthur Price of England, master cutlers and silversmiths. The city is also home to Central England Co-operative, the second largest independent consumer co-operative in the UK. Triennially the Lichfield Mysteries, the biggest community theatre event in the UK, takes places at the Cathedral and in the Market Place. It consists of a cycle of 24 medieval-style plays involving over 600 amateur actors; other hugely popular weekend summer festivals include the Lichfield Folk Festival and The Lichfield Real Ale, Jazz and Blues Festival.