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CRM Manager

Job Title: CRM Manager Contract Type: Permanent
Location: Not specified Industry: Marketing
Salary: £32k - 36k per year + benefits Start Date: Not specified
REF: 48437 Job Published: over 2 years ago
GET THE LINK: http://mypit.ch/j/48437

job description

Pitch have partnered with a fantastic marketing agency in the West Midlands who are looking for a CRM Manager to join their team and assist with one of their clients.
 
The role would suit an experienced CRM Manager who is looking for flexibility in their next role. You would spend 2 days per week at our client’s offices in Tamworth and 3 days per week working at their client’s offices in Coventry - their client are an award winning legal firm. 
 
Your role will be to collect and manage prospect data which you will then use to trigger sales and marketing campaigns to convert these leads into clients. It is important that you demonstrate understanding, competency and experience gained not just from a Sales orientated background, but also from using Marketing Automation Software with an online marketing focus.
 
Responsibilities
  • Establish and manage the CRM and marketing automation. 
  • Map and own the customer journeys and buying cycles, creating triggers, campaigns and workflows from contact acquisition to retention.
  • Work closely with team members, specifically – the Strategy & Client Services Director, Digital Marketing Manager and Sales Manager – to develop and implement creative end to end digital marketing campaigns, covering email creation, acquisitions and web landing pages to engage prospects at the right time and through the right channels – with a compelling and relevant message.
  • Work with the Sales Manager on strategies for customer acquisition and retention.
  • ‘Own’ the management of the database, segmenting and leveraging it for efficient campaign targeting.
  • Provide analysis of data to report back with key insights.
  • Champion automation across the client’s business, help drive adoption and influence decisions.
  • Work closely with internal client departments and external third-party partners to develop the best and most efficient processes to feed prospects into the CRM.
Experience
  • Strong digital marketing background, with demonstrable experience working with CRM/Campaign management tools (e.g., Salesforce, HubSpot etc.) gained via agency or client-side.
  • Experience in integrated digital marketing campaign planning. 
  • Hands on experience in email campaign delivery, set-up and analytics.
  • Experience in data management and automation.
  • Understanding of performance marketing, conversion, and on-line customer acquisition.
  • An ability to build strong relationships across stakeholders, with client facing experience.
  • Analytical, data driven and able to work autonomously.
For more information, please contact Steve Smaylen via email (steve.s@pitchconsultants.co.uk) or via mobile (07375 544 689). 
 
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interested in this position?

If you would like to find out more about this job, please click Apply now to submit your CV. We will then get back to you as soon as possible to discuss your suitability for the role. If it’s a fit, we will talk you through all the details of the role, the company, team culture, career opportunities, package… the lot. If you then feel it ticks the right boxes, only then we will share your CV with the client. Pitch never shares your CV with a client without your express permission. 

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