CRM Manager | Retail | Trade

Job Title: CRM Manager | Retail | Trade
Contract Type: Permanent
Location: Birmingham, West Midlands
Salary: £40000 - £60000 per annum
Reference: P7622
Contact Name: Eloise Dalgliesh
Contact Email:
Job Published: November 17, 2018 13:00

Job Description

Do you want to work for a new, industry changing business set on shaping the future of the trade supplies industry and be pivotal in sharing the CRM strategy?

The business is supported by the UK's largest trade retailer and offers anybody within the trade industry a new way to buy all their supplies through a new service model.

The role of CRM Manager will sit under the Head of Digital and requires a committed, hands on individual who will work collaboratively with the team and deliver on designing a solid CRM strategy. It also requires somebody who is very KPI driven and understands the full CRM journey.

Responsibilities will include:

  • Designing a CRM journey
  • Develop a CRM tool and customer loyalty scheme
  • Develop the existing customer segmentation and integrate into new CRM journey
  • Design CRM activities such as email, SMS and social media campaigns including push notifications
  • Understand and prove how vital CRM is to increase sales and promote customer loyalty
  • Report on CRM and analyse

You should have a solid background in a CRM environment and be able to give evidence of how different customer journeys have a positive impact on business performance. You should be results driven, happy to be hands on and turn your hand to any projects. Remember, although backed by a larger organisation this is a new company, so needs somebody who is a team player. As previously mentioned, you should be KPI driven and the business requires somebody who understands ROI, looking into open rates and the conversions rates from this. The question in your mind should be at what point of contact or interaction is there between the customers and business. Every touchpoint will reflect the core brand strategy.

You should be able to work collaboratively as the culture of the new business is agile working. Experience in a multi-channel retail or trade environment is ideal.

This role is paying well with a salary of circa £50,000 +25 days holiday and flexible working.