Our client, a large transport company which has a fantastic reputation is looking for a Digital Channel Manager.
The main purpose for the role is to create and lead on the development of the Digital Marketing Strategy with a particular focus on paid for digital media. Working closely with the Digital, Marketing and Commercial departments, you will be be required to manage and develop the digital content team with campaigns for PPC, affiliates, SEO and display media.
Key responsibilities include:
Provide strategies for optimising and promoting digital channels
Engage internal stakeholders on the vision of digital campaigns and reasons behind them
Work with insights to test digital comms and platforms to be able to develop and drive improvements
Drive digital growth through PPC
Manage the user experience across all platforms (UI/UX)
Input and support the build of new mobile apps
Devise and implement market leading strategies to promote the digital brand to link with integrated strategies
The ideal candidate:
Our client is looking for somebody with extensive experience of managing and implementing digital strategies across CRM, website, E commerce and mobile apps. You should be more than happy project managing digital strategies, ensuring they are delivered on time and to budget. You should have extensive UX/UI and PPC experience. You should be an excellent communicator both written, verbally and confident with presenting to high level using persuasive language. There is of course elements of problem solving and analytics to spot trends and troubleshoot