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Group Loyalty CRM Executive

Job Title: Group Loyalty CRM Executive Contract Type: Permanent
Location: Birmingham Industry: Marketing
Salary: £25k - 30k per year Start Date: Not specified
REF: 48737 Job Published: 11 days ago

job description

Senior Email Marketing Executive 
£25,000 - £30,000 
I am partnered with a well known outdoor lifestyle brand who have recently expanded their CRM function. With an incredible customer database and over 400 shops across the UK, they are now developing a Loyalty arm of their CRM team which will focus on overall customer journey and loyalty schemes. 
You will report into the CRM Manager and work alongside a skilled team who manage campaigns and technical CRM tasks. 
As a new addition to the business, the Senior Email Marketing Executive will be responsible for:
  • Working with the CRM Manger to deliver new customer loyalty schemes across the business.
  • Planning emails that are engaging and effective. 
  • Supporting in delivering the overall email marketing strategy.
  • Collaborating with internal teams and external agencies to ensure emails are designed effectively and have the best possible content. 
  • Use segmentation techniques to target the most relevant customers. 
  • Look at competitor activity to identify any missed opportunities for content and design. 
This is an incredible opportunity for someone looking to really influence a brand. This is a brand new role for the business that will be supported by an amazing team of marketing professionals. The company have excellent benefits and pride themselves on developing each and every employee.  
The head office is based just South of Birmingham, and the company do offer flexible working. The role will mainly be remote, but you must be able to commute in on a weekly basis if needed. Many team meetings will take place in the head office, so please only apply
if you are happy to commute!If this sounds exciting to you, please apply today! Interviews will take place in January, with the candidate to start as soon as possible!

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