We have a fantastic new opportunity for a Marketing Manager who specialises in insight/planning to join an organisation based in Coventry. Within a B2C focused organisation, the role of Insight Marketing Manager will require somebody to provide all the information required for individual events to ensure successful campaigns.
The role of Insights Marketing Manager will work very closely to the Marketing, Community, Sales and Events team to ensure smooth, effective campaigns. The key responsibilities will include the following:
Ensure customer target numbers are met
Provide analytics of customer sales/debrief presentation
Recommend strategy for customer focused campaigns
Ensure digital media spend is measured and effective
This role of Insights Marketing Manager requires somebody who understands end to end campaigns but has the real enjoyment and interest of analysing it and understands the organisations vision. With such a wide audience reach, campaigns should be analysed and perfected in order for sales to grow.
The ideal candidate will have excellent interpersonal skills, be a natural communicator to persuade internal and external stakeholders to adapt strategies in order to be more successful. A digital background is essential, particularly on the reporting/analytical front. You should be flexible, organised and have experience delivering client focused solutions with customers at the heart of the everything.
A fantastic role for an ambitious individual with a passion for B2C market.