Our client, a well known household consumer brand is expanding and requires a Senior Digital Marketing Executive which will report into the CRM Manager.
Based in the Worcester area, this company has been through some changes and it has got some exciting times on the horizon. The Marketing/Communications team has currently 4 people and due to the business focusing on Consumer sales rather than B2B, they need more support on direct consumer digital campaigns to grow awareness.
The role of Senior Digital Marketing Executive requires you to manage the activity for direct response and brand digital campaigns covering PPC, retargeting, social media, UX and reporting. Key duties details below:
Managing paid search strategy with the agency
Deliver campaign reports on digital channels and drive for improved ROI
Create digital strategies for product and brand based campaigns
Manage social media management
Create content/blog copy - being aware of SEO
Build upon and improve UX for online conversions
Market and competitor research
This is a fantastic opportunity for an experienced B2C Digital Marketing individual looking for that next stop. It is a broad role and you should be confident in everything detailed so far, CRM experience is ideal. This role has agency management, delivery on multiple campaigns and lots of reporting. You should be happy to work in a fast paced environment and have an ambitious nature.