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eCommerce Manager

Job Title: eCommerce Manager Contract Type: Permanent
Location: Surrey, England Industry: FMCG
Salary: Negotiable Start Date: Not specified
REF: 7462 Job Published: 17 days ago
GET THE LINK: http://mypit.ch/j/7462

job description

This is a fantastic opportunity for an experienced Ecommerce Manager to join an award winning, bluechip FMCG business. The company has both a branded and own label portfolio of products and you will be joining an exceptionally experienced and hugely passionate team. The role will be based in South West.

Key responsibilities:

  • Work with Head of Digital to develop and execute a compelling e-commerce proposition - including positioning, values, tone of voice and design elements etc.
  • To ensure e-commerce objectives are incorporated in overall brands social media community management
  • Develop a robust acquisition and retention programme, tracking consumers behaviour, CRM/content management, weight of purchase
  • Regularly analyse performance of website pages using google analytics and A B testing
  • Maximise subscribers Life Time Value versus the Cost Per Acquisition
  • Develop clear loyalty and retention mechanics to improve current levels of subscriber retention
  • Analyse all campaigns to constantly optimise and improve ROI
  • Drive weight of purchase per customer/subscriber evaluating conversion tactics for both subscribers & non-subscribers
  • Manage the direct-to-consumer sales and loyalty programme channel - including leading of the cross-functional team to ensure product, logistics, economics are service are optimal.
  • Responsibility for maintaining this part of the website including copy writing, updates & technical opportunities development and problem fixing
  • Work with Digital Lead to develop content strategy for the shop/club enriching the customer experience.
  • Development of the Consumer Relationship Management system, overseeing the Marketing Executive on Consumer Service, providing cover when necessary.
  • Ownership for developing any shop specific branded collateral - working to ensure it is in line with overall brand guidelines.
  • Day to day management of e-commerce budget including PO issuing and negotiating with suppliers.
  • Work with Supply Chain & Marketing to identify/maintain the optimal fulfilment solution for both e-shop & club.

Essential Skills & Knowledge

  • Experience in using PPC, display advertising and google analytics to drive acquisition
  • Understands and has proven experience of how to build an online subscription business and to manage an e-commerce business through consistency and disciplined execution.
  • Thrives on how to achieve this through new techniques like social media and innovative brand-building routes to market.
  • Working with CMS systems
  • Digital background with previous work on website development, including technical frame, hosting, interfaces and basic HTML coding
  • Commercial mindset, able to understand financial impact of different initiatives
  • Pragmatic /flexible approach to delivery
  • Strong team working and project management skills combined with ability to work as part of a cross functional team
  • Preferably university degree or equivalent

Please apply here or directly to Becky Evans at becky@pitchconsultants.co.uk

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interested in this position?

If you would like to find out more about this job, please click Apply now to submit your CV. We will then get back to you as soon as possible to discuss your suitability for the role. If it’s a fit, we will talk you through all the details of the role, the company, team culture, career opportunities, package… the lot. If you then feel it ticks the right boxes, only then we will share your CV with the client. Pitch never shares your CV with a client without your express permission.