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eCommerce Manager

Job Title: eCommerce Manager
Contract Type: Permanent
Location: Surrey, England
Industry:
Salary: Negotiable
Reference: 7462
Contact Name: Becky Evans
Contact Email: Becky@pitchconsultants.co.uk
Job Published: May 03, 2018 12:12

Job Description

This is a fantastic opportunity for an experienced Ecommerce Manager to join an award winning, bluechip FMCG business. The company has both a branded and own label portfolio of products and you will be joining an exceptionally experienced and hugely passionate team. The role will be based in South West.

Key responsibilities:

  • Work with Head of Digital to develop and execute a compelling e-commerce proposition - including positioning, values, tone of voice and design elements etc.
  • To ensure e-commerce objectives are incorporated in overall brands social media community management
  • Develop a robust acquisition and retention programme, tracking consumers behaviour, CRM/content management, weight of purchase
  • Regularly analyse performance of website pages using google analytics and A B testing
  • Maximise subscribers Life Time Value versus the Cost Per Acquisition
  • Develop clear loyalty and retention mechanics to improve current levels of subscriber retention
  • Analyse all campaigns to constantly optimise and improve ROI
  • Drive weight of purchase per customer/subscriber evaluating conversion tactics for both subscribers & non-subscribers
  • Manage the direct-to-consumer sales and loyalty programme channel - including leading of the cross-functional team to ensure product, logistics, economics are service are optimal.
  • Responsibility for maintaining this part of the website including copy writing, updates & technical opportunities development and problem fixing
  • Work with Digital Lead to develop content strategy for the shop/club enriching the customer experience.
  • Development of the Consumer Relationship Management system, overseeing the Marketing Executive on Consumer Service, providing cover when necessary.
  • Ownership for developing any shop specific branded collateral - working to ensure it is in line with overall brand guidelines.
  • Day to day management of e-commerce budget including PO issuing and negotiating with suppliers.
  • Work with Supply Chain & Marketing to identify/maintain the optimal fulfilment solution for both e-shop & club.

Essential Skills & Knowledge

  • Experience in using PPC, display advertising and google analytics to drive acquisition
  • Understands and has proven experience of how to build an online subscription business and to manage an e-commerce business through consistency and disciplined execution.
  • Thrives on how to achieve this through new techniques like social media and innovative brand-building routes to market.
  • Working with CMS systems
  • Digital background with previous work on website development, including technical frame, hosting, interfaces and basic HTML coding
  • Commercial mindset, able to understand financial impact of different initiatives
  • Pragmatic /flexible approach to delivery
  • Strong team working and project management skills combined with ability to work as part of a cross functional team
  • Preferably university degree or equivalent

Please apply here or directly to Becky Evans at becky@pitchconsultants.co.uk

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