A rare opportunity has arisen for a Senior CRM Manager to make a real commercial impact within a leading sporting group based on the outskirts of London.
The company are well established and they truly engage with their employees, therefore giving it a great working culture! The business has a clear, honest vision and a targeted mission. You should have an interest in sporting and leisure which goes hand in hand with the role described below.
Taking the lead on all CRM strategy across multiple communication channels, the role of CRM Manager will create a best in class CRM programme that builds understanding of customers, drives conversion and increases overall customer value and spend - a key part of the role to drive ticket sales. You'll lead the CRM team and plan and deliver CRM strategies across the group in order to encourage customer acquisition, retention and frequency.
We're looking for someone with demonstrable experience of establishing and successfully developing and implementing multi-channel CRM strategies, ideally from scratch, and with its associated analytics, working in a consumer driven environment with a diverse target audience. With a passion for data you'll have experience spanning across email, direct mail, SMS and will boast a proven track record in the field. With a solid understanding of customer life-cycle and behaviour you'll deliver against KPI's, will be very data driven and will Understand CRM as part of the wider marketing mix.
You'll work closely with colleagues and stakeholders - both internally and externally - so will need to have an outgoing, personable nature. In return you will get to play a key role in an extremely exciting project with huge scope for future development. It therefore represents an excellent opportunity for anyone looking for an exciting new challenge.
So if your highly numerical, commercially minded and a passion for retail apply now for immediate consideration.
Apply now in confidence for immediate and confidential consideration. All direct and third party applications will be passed to Pitch Consultants for review.