Head of Category Marketing and Insight | FMCG

Job Title: Head of Category Marketing and Insight | FMCG Contract Type: Permanent
Location: East Midlands, Industry: Marketing
Salary: £45000.00 - £55000 per annum Start Date: Not specified
REF: P4474 Job Published: 30 days ago

job description

Head of Category Marketing and Insight + benefits

An exciting opportunity has arisen at a large firm within the fresh produce sector. Based in East Anglia, our client is looking for a highly motivated and experienced Head of Category Marketing and Insight.

Heading a small, talented team, you'll need to bring a proven background in Category Marketing within the Grocery/FMCG sector. Being a strong communicator is vital to ensure the team fully understands the business and commercial objectives and that they're fully focused on delivering category leading results. Solid experience of managing and leading high performing teams is a must.

With responsibility for the full category marketing remit, this role will suit someone analytical, motivated and who brings a proactive approach. If successful you'll be responsible for leading a team to deliver the full 360 category marketing activity, from collating and analysing market data, using quantitative/qualitative research to inform insight and using this to develop forward thinking marketing strategy that creates real stand out in the category. As a results focused marketer, you'll have an impressive track record of delivering campaigns that improve sales and drive product awareness, with a constant drive to use insights and data to improve and inform future marketing activity.

As Head of Category Marketing, you will have responsibility for working closely with senior stakeholders across the business to understand business objectives, category trends, agree strategy and report on results. You'll also have ultimate responsibility for key retailer relationships, to ensure the brand continues to have prominence in-store and genuine partnerships are developed.

It goes without saying that you'll be an ambitious, creative thinker who is commercially aware and a fantastic ambassador for the company.
In return, you'll be joining a fast growing, forward thinking business, who are a respected leader in their category and who truly value the power of marketing and their people. An outstanding opportunity with clear prospects and excellent rewards.

Apply now in confidence for immediate consideration.


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