Job Description
We are working with an established integrated Marketing Agency based in the West Midlands who are growing and looking for Paid Media Specialists.
Our client works with big brands and retailers to improve on all areas of their Marketing. This position of Paid Media Specialist is to be responsible for the creation and optimisation of all Paid Media Channels such as PPC Adwords, Display, Remarketing and social. You will be required to support the digital department in achieving and growing their client marketing targets.
This role of Paid Media Specialist will get strategic direction from the Head of Paid Media and Head of Digital Strategy but you will be expected to input with your knowledge.
Key responsibilities will include:
Briefing - responsible for evaluating campaign briefs for successful execution
Create campaigns for various clients and ensure they are QC'd against the brief
Manage and deliver all paid media campaigns ensuring weekly and monthly reviews
Check spend against budgets and monitor daily
Identify and implement improvements to campaigns to ensure happy clients with results.
Report all analytics back to line
The ideal applicant will have a digital agency background with around 2 years experience working directly with paid media channels. B2B experience is highly desirable due to the nature of the agency and its clients.
If this position has caught your eye, please ensure you are proficient with Google Adwords, Display Network, DoubleClick, Analytics and Facebook. This is a busy role and requires somebody to build and maintain relationships, remain calm in a high pressured environment.
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