Senior Digital Marketing Executive | Consumer

Job Title: Senior Digital Marketing Executive | Consumer Contract Type: Permanent
Location: Worcester, Worcestershire Industry: Digital Marketing Social Media
Salary: £35000 - £40000 per annum Start Date: Not specified
REF: P7301 Job Published: 28 days ago

job description

Our client, a well known household consumer brand is expanding and requires a Senior Digital Marketing Executive which will report into the CRM Manager.

Based in the Worcester area, this company has been through some changes and it has got some exciting times on the horizon. The Marketing/Communications team has currently 4 people and due to the business focusing on Consumer sales rather than B2B, they need more support on direct consumer digital campaigns to grow awareness.

The role of Senior Digital Marketing Executive requires you to manage the activity for direct response and brand digital campaigns covering PPC, retargeting, social media, UX and reporting. Key duties details below:

Managing paid search strategy with the agency

Deliver campaign reports on digital channels and drive for improved ROI

Create digital strategies for product and brand based campaigns

Manage social media management

Create content/blog copy - being aware of SEO

Build upon and improve UX for online conversions

Market and competitor research

This is a fantastic opportunity for an experienced B2C Digital Marketing individual looking for that next stop. It is a broad role and you should be confident in everything detailed so far, CRM experience is ideal. This role has agency management, delivery on multiple campaigns and lots of reporting. You should be happy to work in a fast paced environment and have an ambitious nature.

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