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Our Latest Jobs
about 8 hours ago
Warwickshire
Marketplace Executive
Marketplace Executive £23,000 - £25,000 Warwickshire We are partnered with an innovative retail brand based in Warwickshire who are looking for a Marketplace Executive to join their team. The business has an established international presence and is continuing to grow here in the UK. As a new role the the UK team, the Marketplace Executive will be responsible for managing the running of online marketplaces for the continued product demand. Key responsibilities of the role include: Maintaining brand accounts and product lists across Amazon. Monitoring competitor pricing and activity. Managing pricing and content to ensure seamless and clean imagery and brand representation. Setting up promotional campaigns, monitoring performance and producing reports. Generating key works to enhance performance through Amazon and other developing platforms. Monitoring orders and ensuring seamless processesing procedure. Reporting and analysing performance data, sales and campaigns to provide suggestions for improvement and future opportunities. Liaising with the creating and digital marketing team to create appropriate product images and content to support product sales. The ideal candidate will have experience managing Amazon marketplace in a previous role. You should have excellent communication skills and a passion for detail and organisation. A confident and collaborative approach will be essential for success in this position. BB123
about 15 hours ago
Birmingham
Search Account Manager
Search Account Manager Pitch Consultants are working with an expanding full service agency based outside of Birmingham City Centre. Their digital team is incredibly busy, and they’re looking to bring in a new Search Account Manager! You will be joining an established team and managing SEO and PPC accounts of new and existing clients. You will be responsible for: Managing search engine optimisation and pay per click for B2B and B2C clients. Implementing SEO marketing strategies for clients. Taking a consultative approach towards clients and their SEO & PPC strategy, management and implementation. Producing monthly reports for clients and presenting findings back. Writing optimised website content for client sites. Regular client contact and meetings and building strong relationships with them. You should already have: Expert knowledge of SEO and PPC (this is essential). Experience with optimising PPC campaigns and analysis. Experience with a client facing role and the ability to build long lasting strong relationships. Experience in writing a wide range of optimised website content. An understanding of online traffic generation channels. To be considered for this role, apply today BB123
about 16 hours ago
Warwickshire
Digital Marketing Executive
Digital Marketing Executive, Warwickshire, £18k - £22k Pitch are partnered with a specialist digital media and buying organisation based in Warwickshire. They’re looking for a Digital Marketing Executive to join their growing digital team of 20 in the new year. As the Digital Marketing Executive, you’ll be getting involved with the day-to-day operations of the Paid Media team where you’ll work on PPC, social and other digital platforms. You will be responsible for: Reporting on analytics within the digital media team and providing insight to clients. Social Media campaigns across multiple platforms including Twitter, Facebook and Pinterest. Liaising and meeting with clients and managing their accounts. Supporting the senior digital team with planning and research. PPC campaign builds, optimisations and implementation. You should already have: Google Analytics experience and knowledge. Understanding of PPC campaigns and experience using social media channels to run paid activity. Ideally, you’ll have some experience within a digital marketing environment. Willingness to want to work within a busy agency environment with the ability to adapt and solve problems quickly. To be considered for this role, apply with your CV today. CC123
1 day ago
West Midlands
Digital Account Executive
Digital Account Executive, West Midlands, £22k - £24k Pitch Consultants are partnered with a full service agency based outside of Birmingham City Centre. Due to an influx of new work, their Digital team are rapidly expanding and they’re looking for their new Digital Account Executive! You will be assisting the client services function on a range of digital projects, so we are ideally looking someone with a passion for all things digital…. You will be responsible for: Working on a number of briefs in both a B2B and B2C capacity. Reporting back to clients on their analysis reports including their SEO, social media & email marketing campaigns. Being hands on for some client briefs, including content creation, adding blogs and website amendments. Project managing digital design projects. You will already have: A knowledge of Wordpress & other digital platforms is crucial. A background in managing projects for clients, ideally in a digital agency capacity. The ability to work in a fast paced environment. The ability to set up email marketing campaigns. Excellent analysis and web reporting skills. A passion for all things digital and a willingness to progress in your career. To be considered for this role, please apply with your CV today or contact Kirsty at Pitch Consultants CC123
1 day ago
Worcestershire
Senior Planner
A highly impressive branding agency are on the look out for an experienced Planner to join their award winning team. If successful you'll be joining an awesome integrated agency that boasts an exceptional creative output, an impressive mix of huge clients and a culture centred around delivering campaigns that excite and engage. You'll be naturally curious, with a thirst for knowledge and enjoy debating concepts and ideas. Working closely with the client services and creative teams you'll bring actionable insight to briefs. Plus, you'll have a knack for spotting truths in insight that others would miss and that make the difference between good campaigns and great ones. And you'll do this across all types of strategy from account planning, brand, commsand digital to create genuinely integrated strategies. We're looking for someone who is able to understand the motivations, beliefs and behaviours of different target audiences, who is able to translate insights into compelling propositions and strategies. You'll have a natural ability to write powerful creative briefs, with powerful propositions that inspire the creative process. If successful you'll get to work on leading brands across truly integrated marketing activity, so you'll have a solid understanding what channels to utilise and how to make them work. In return for all of this, you'll have a brilliant opportunity to really progress your planning career, in an exceptional agency, surrounded by some of the industry's best talent. If this sounds like the opportunity you've been waiting for, fire your CV over for immediate and confidential consideration. AA123
1 day ago
Manchester City Centre
PR Account Executive B2B
A leading PR Agency based right in the heart of Manchester are looking for a PR Account Executive to join their team and be a hands on player in this teams client delivery. If successful you will be tasked with the management, updating and delivery of multiple PR campaigns for a wide range of B2B clients. Day to day you will have a rnage of responsibilities which will include: - Press release writing. - Management and updating of social channels. - Media relations. - Event planning. - Client management. - Research and much much more. If you’re starting to like the sound of this role then keep reading. To be considered you will need 6 months of experience in a similar role, have a portfolio ready to showcase your of written work. Be confident managing and engaging through social media and be supportive and attentive to client requirements. If you like the sound of the above then get in touch today to find out more. AA123
2 days ago
Leamington Spa
Freelance UX Architect
Pitch are working with an instantly recognisable Digital Agency based in Warwickshire to recruit a UX Architect for a 4-6 Project. This project will involve interpreting research data and making recommendations to enhance the product experience. The ideal candidate for this role will have a relevant background, ideally earned in an agency environment and will be able to work to a senior level in an autonomous manner. The key deliverables for this project are writing user personas and customer journey/experience mapping so a demonstratable track record in these areas is key. This is for an immediate start so please apply now for immediate consideration! CC1233
3 days ago
West Midlands
Social Media Manager
Social Media Manager, West Midlands, £28k - £33k Pitch Consultants are working in collaboration with one of the West Midlands longest running award winning marketing agencies to find their new Social Media Manager. If you’re an expert in content creation, managing multiple B2B clients and social analytics, this may be the role for you. You will be responsible for: Leading from the front and being the go to person within the agency for any Social Media needs. Creating original content for B2B clients across a number of sectors. Analysing and reporting on social content and managing new strategies. Working collaboratively with the SEO & PPC teams. Assisting with new business development activities and finding opportunities for business expansion with existing clients. You will already have: In depth knowledge of social media with a proven track record of successfully running accounts and driving strategies across a variety of social platforms. Ability to consult to clients and various teams. A creative mindset for your original content. Experience in analysis is essential, you must be able to use tools such as Google Analytics. Excellent digital marketing knowledge. To find out more information contact Kirsty at Pitch Consultants or apply with your CV today! BB123
Our Latest Opinions
15 days ago
By Ellie Tibbs
Financing freelance
We have previously recognised the volume of freelancers and temporary workers has steadily been increasing aligned with demands for greater flexibility in the workplace. However, with a new flux of workers, comes increased confusion over aspects such as what you should be charging. Pay can be regarded as one of the most difficult questions to ask as a freelancer. Aim too high and you may outprice yourself from the market, too low and you could be underselling yourself. When getting starting out, it is vital to understand your worth. To help you along your way, we have created salary guidelines for the North (Inclusive of Manchester & Liverpool), the Midlands (Birmingham) and home counties markets. Though salaries will differ per location, you rates should remain as consistent as possible during each contract. It is also worth noting that, the volume of money you take away from a contract will differ dependant on whether you operate as a limited company or are paid through an umbrella company. Either way, it is important you select an option which works best for you. In all situations we advise you discuss the legal financial implications of each with your financial adviser. For those who opt to take a PAYE Umbrella route, you will be paid on a weekly basis with Pitch. To put it simply, the umbrella organisation act as your payroll team, meaning all taxes are paid through the organisation as you go. Occasionally however, we have come across a confused freelancer who wonders why their fellow freelance colleague is getting paid ‘more’ than them for the same role. This is potentially because they are operating as a limited company. In these situations the freelancer will be responsible for paying their own tax and will therefore be paid their gross pay for each contract period. What is better - Umbrella or Limited Company? To decide what will be best for you, it is vital you speak to a financial adviser. However, we frequently come across some basic questions asked by freelancers and contractors which have been answered below. Whilst operating as a limited company can have many financial benefits, especially for those contractors who want faster access to money. For those looking for a hassle free approach to contracting, the umbrella route can appear most attractive. Regardless of this, we once again advise you speak to a financial adviser to work out which option is best for you. If you are looking to enter the freelance market and require further advise on how to make this move, feel free to get in touch with our dedicated temporary and freelance consultants today or check out our freelance life video series.
Financing freelance
We have previously recognised the volume of freelancers and temporary workers has steadily been increasing aligned with demands for greater flexibility in the workplace. However, with a new flux of workers, comes increased confusion over aspects such as what you should be charging. Pay can be regarded as one of the most difficult questions to ask as a freelancer. Aim too high and you may outprice yourself from the market, too low and you could be underselling yourself. When getting starting out, it is vital to understand your worth. To help you along your way, we have created salary guidelines for the North (Inclusive of Manchester & Liverpool), the Midlands (Birmingham) and home counties markets. Though salaries will differ per location, you rates should remain as consistent as possible during each contract. It is also worth noting that, the volume of money you take away from a contract will differ dependant on whether you operate as a limited company or are paid through an umbrella company. Either way, it is important you select an option which works best for you. In all situations we advise you discuss the legal financial implications of each with your financial adviser. For those who opt to take a PAYE Umbrella route, you will be paid on a weekly basis with Pitch. To put it simply, the umbrella organisation act as your payroll team, meaning all taxes are paid through the organisation as you go. Occasionally however, we have come across a confused freelancer who wonders why their fellow freelance colleague is getting paid ‘more’ than them for the same role. This is potentially because they are operating as a limited company. In these situations the freelancer will be responsible for paying their own tax and will therefore be paid their gross pay for each contract period. What is better - Umbrella or Limited Company? To decide what will be best for you, it is vital you speak to a financial adviser. However, we frequently come across some basic questions asked by freelancers and contractors which have been answered below. Whilst operating as a limited company can have many financial benefits, especially for those contractors who want faster access to money. For those looking for a hassle free approach to contracting, the umbrella route can appear most attractive. Regardless of this, we once again advise you speak to a financial adviser to work out which option is best for you. If you are looking to enter the freelance market and require further advise on how to make this move, feel free to get in touch with our dedicated temporary and freelance consultants today or check out our freelance life video series.
20 days ago
By Ellie Tibbs
How the AI boom will affect contractors and freelancers
One of the biggest technology developments during 2019, has been the increased level of interest in Artificial intelligence software - £1bn was invested by UK firms in the first six months of 2019. The growth of AI has the potential to change the working landscape, most notably, enhancing labour productivity, to ensure tasks are completed faster and with less errors. This is likely to boost the UK economy by as much as 22% in the next decade. Faster turnover business sectors such as FMCG and wholesale could expect to see as much as a 120% increase in firm value. Whilst the benefits of implementing AI are clear, the concern that some jobs may disappear, is prevalent. However, although an anticipated 30% of jobs may face automation by the mid-2030’s, the introduction of new AI software is actually predicted to create a more fluid and collaborative economy which could encourage more freelance work. Thus, benefiting those entering and already working within the contracting and freelance industry. Implementing AI software (which enforces more effective contract matching systems) can improve payment processes and enable more control over project management - initiatives that are likely to facilitate the boost to the freelance sector. However, despite easing processes, many contractors are still concerned about the automation of their work - specifically, the introduction of new technologies like Adobe Sensei and ML Kit, which automate elements of the creative process. There may be understandable concern that greater levels of automation may enable more junior level candidates to produce work of a higher quality, thus potentially devaluing the years of experience many contractors in the industry have. It is important, however, to recognise how the technological advances may speed up project processes. For instance, the use of Google Datasets could enable developers and marketers to research trends at a faster pace, having the added benefit of creating more targeted and personalised projects. This could consequently help to stimulate consumer demand by as much as 8.4%, again demonstrating the wider economic benefit of AI. Whilst the automation of some creative processes may cause some concern, we encourage freelancers to look at the wider picture. In saving time in some areas, it can encourage a greater diversity (and number) of available projects and time to enhance additional skillsets. Moving towards a more digitally focussed age is now seemingly inevitable so we would argue, it is advisable to get on board or potentially risk being left behind. We recently sat down with Ellie, one of our freelance recruitment specialists, to discuss how the introduction of AI may affect freelancers at a personal level. She has offered some advice as to how this can be tackled and you can view this video below. If you have any further thoughts, please do not hesitate to get in touch with our freelance team today.
How the AI boom will affect contractors and freelancers
One of the biggest technology developments during 2019, has been the increased level of interest in Artificial intelligence software - £1bn was invested by UK firms in the first six months of 2019. The growth of AI has the potential to change the working landscape, most notably, enhancing labour productivity, to ensure tasks are completed faster and with less errors. This is likely to boost the UK economy by as much as 22% in the next decade. Faster turnover business sectors such as FMCG and wholesale could expect to see as much as a 120% increase in firm value. Whilst the benefits of implementing AI are clear, the concern that some jobs may disappear, is prevalent. However, although an anticipated 30% of jobs may face automation by the mid-2030’s, the introduction of new AI software is actually predicted to create a more fluid and collaborative economy which could encourage more freelance work. Thus, benefiting those entering and already working within the contracting and freelance industry. Implementing AI software (which enforces more effective contract matching systems) can improve payment processes and enable more control over project management - initiatives that are likely to facilitate the boost to the freelance sector. However, despite easing processes, many contractors are still concerned about the automation of their work - specifically, the introduction of new technologies like Adobe Sensei and ML Kit, which automate elements of the creative process. There may be understandable concern that greater levels of automation may enable more junior level candidates to produce work of a higher quality, thus potentially devaluing the years of experience many contractors in the industry have. It is important, however, to recognise how the technological advances may speed up project processes. For instance, the use of Google Datasets could enable developers and marketers to research trends at a faster pace, having the added benefit of creating more targeted and personalised projects. This could consequently help to stimulate consumer demand by as much as 8.4%, again demonstrating the wider economic benefit of AI. Whilst the automation of some creative processes may cause some concern, we encourage freelancers to look at the wider picture. In saving time in some areas, it can encourage a greater diversity (and number) of available projects and time to enhance additional skillsets. Moving towards a more digitally focussed age is now seemingly inevitable so we would argue, it is advisable to get on board or potentially risk being left behind. We recently sat down with Ellie, one of our freelance recruitment specialists, to discuss how the introduction of AI may affect freelancers at a personal level. She has offered some advice as to how this can be tackled and you can view this video below. If you have any further thoughts, please do not hesitate to get in touch with our freelance team today.
23 days ago
By Julia Williams
Automotive insight: Decline in the UK market.
Accounting for 14.4% of total UK exports, the automotive industry turned over approximately £82bn during 2018, making it one of the UK’s largest industries. However, with only £90m invested between January to June 2019, it is clear the automotive industry is experiencing a downturn in growth. Whilst decline has predominantly been attributed to Brexit uncertainty, equally worrying contributions come from: A favourable trade agreement between the EU and Japan, which reduces economic barriers for brands like Honda and Toyota to produce and export from Japan. A decline in favourability for diesel cars aligned with environmental concerns following the emissions scandal of 2015. The growing popularity of electric cars and a failure of some brands to adapt fast enough to changing consumer trends. Though painting a negative picture for the UK economy, it may be that these barriers to growth can also provide opportunities for development. Climate Market adaptability is one of the largest criticisms of the automotive industry, as some brands have not adapted fast enough to changes in consumer demand. Some reports suggest that some manufacturers have placed an emphasis on lobbying against climate action (or have not given it enough attention) rather than adapting processes to become more sustainable. With 125% more electric cars being sold in 2019 (compared to 2018) it is clear consumer demand is increasing. The infrastructure to support these developments is not available, however. To meet demand it could be argued that the UK should invest in significant technological changes, specifically increasing the volume of charging points available and battery production facilitates. Technological change However, technological change is set to advance beyond product lines and into production practices - the responsibility of which falls onto businesses to take charge By embracing digitalisation, through the introduction of data management technologies (AI and 3D printing to name a few), the automotive manufacturing industry could be set to experience significant growth to the value of £6.9bn every year until 2035, bringing £74million to the UK economy. Whilst reports highlight the UK is behind on digitalisation compared to other manufacturing countries like Germany, positive developments are starting to occur. For instance, advanced robotics are starting to support human operators, where technology firms like Siemens are developing efficiency based manufacturing and product lifecycle management softwares. However, the core issue of connecting these technology brands to the many manufactures remains a key concern. Demand driven supply chain By shifting their focus from traditional methods to digital technologies, brands can expect to benefit from better levels of supply chain management, aligning production with consumer demand. This could reduce operating expenses, prevent shortages and inventory overproduction alongside increasing sales performance and data insights, providing a commercial benefit to the automotive industry. It is evident by adapting processes to become more focussed on efficiency and consumer trends, the automotive industry could expect to benefit from increased levels of profitability. However, the willingness to invest to adapt remains a key barrier to success. At Pitch, we have worked alongside some of the top automotive brands in the UK, both at a production and end-product level. As our dedicated Automotive consultant, Julia combines her knowledge of the market with a personable approach to deliver a tailored insights driven service, ensuring you gain true value and real insights during your recruitment journey.
Automotive insight: Decline in the UK market.
Accounting for 14.4% of total UK exports, the automotive industry turned over approximately £82bn during 2018, making it one of the UK’s largest industries. However, with only £90m invested between January to June 2019, it is clear the automotive industry is experiencing a downturn in growth. Whilst decline has predominantly been attributed to Brexit uncertainty, equally worrying contributions come from: A favourable trade agreement between the EU and Japan, which reduces economic barriers for brands like Honda and Toyota to produce and export from Japan. A decline in favourability for diesel cars aligned with environmental concerns following the emissions scandal of 2015. The growing popularity of electric cars and a failure of some brands to adapt fast enough to changing consumer trends. Though painting a negative picture for the UK economy, it may be that these barriers to growth can also provide opportunities for development. Climate Market adaptability is one of the largest criticisms of the automotive industry, as some brands have not adapted fast enough to changes in consumer demand. Some reports suggest that some manufacturers have placed an emphasis on lobbying against climate action (or have not given it enough attention) rather than adapting processes to become more sustainable. With 125% more electric cars being sold in 2019 (compared to 2018) it is clear consumer demand is increasing. The infrastructure to support these developments is not available, however. To meet demand it could be argued that the UK should invest in significant technological changes, specifically increasing the volume of charging points available and battery production facilitates. Technological change However, technological change is set to advance beyond product lines and into production practices - the responsibility of which falls onto businesses to take charge By embracing digitalisation, through the introduction of data management technologies (AI and 3D printing to name a few), the automotive manufacturing industry could be set to experience significant growth to the value of £6.9bn every year until 2035, bringing £74million to the UK economy. Whilst reports highlight the UK is behind on digitalisation compared to other manufacturing countries like Germany, positive developments are starting to occur. For instance, advanced robotics are starting to support human operators, where technology firms like Siemens are developing efficiency based manufacturing and product lifecycle management softwares. However, the core issue of connecting these technology brands to the many manufactures remains a key concern. Demand driven supply chain By shifting their focus from traditional methods to digital technologies, brands can expect to benefit from better levels of supply chain management, aligning production with consumer demand. This could reduce operating expenses, prevent shortages and inventory overproduction alongside increasing sales performance and data insights, providing a commercial benefit to the automotive industry. It is evident by adapting processes to become more focussed on efficiency and consumer trends, the automotive industry could expect to benefit from increased levels of profitability. However, the willingness to invest to adapt remains a key barrier to success. At Pitch, we have worked alongside some of the top automotive brands in the UK, both at a production and end-product level. As our dedicated Automotive consultant, Julia combines her knowledge of the market with a personable approach to deliver a tailored insights driven service, ensuring you gain true value and real insights during your recruitment journey.
27 days ago
By Ellie Tibbs
The business benefit of remote working
Since 2008, the number of remote workers (someone who works at least 1 day per week away from the office), has increased by 74%. This has been driven, in part, by increasing employee desires for a stronger work-life balance, with 22% of UK employee’s quitting roles to find more flexible employment. Research indicates remote working in Manchester saw significant growth of 17% during 2017-2018, with Birmingham growing at a similarly impressive 13%. These figures outperform London’s 9% growth, demonstrating that clear opportunities exist outside of the capital for engagement within the remote market. Showing few signs of slowing down, although the benefits of remote working from a candidate perspective are frequently recognised, it is often easy to forget about the commercial benefit. How businesses can benefit It goes without saying that by opening your office to remote workers, you will be able to access a wider pool of talent. This means you may be in a stronger position to reach those professionals with hard to find skills - from our experience, these may include UX/UI designers, animators, web developers, and graphic designers with specialist PHP, .NET, AngularJS and Javascript skills. Despite the more extensive nature of the talent pool available when including remote workers, a key issue many temporary recruiters face is bridging the gap between the availability of remote working candidates, and those clients willing to consider remote working as a viable option. Whilst demand for remote working is increasing, only 56% of UK businesses offer remote work. Taking into account that 16% of these are fully remote corporations, this leaves only 40% of UK companies offering both in-office and remote positions. With 50% of UK workforce predicted to work remotely in 2020, our Temp Consultants already have access to a wealth of exceptional remote candidates. Without the opportunities provided to complete tasks on a remote basis, it may be argued some clients are at risk of missing out on much of the difficult to source and skilled project staff (to the potential detriment of project deadlines). After all, let us not forget that accessibility to the remote working market can reportedly increase revenue by as much as 43%. How you can enable remote working Whilst remote working brings clear commercial benefits, you may not be aware about how you can implement it within your team structure. To assist with a successful transition, you may wish to examine your internal procedures and/or consider implementing new technologies in a bid to promote success. We know many businesses who enable remote working through usage of various cloud software platforms such as Slack and have reported very positive results. The success of these platforms, however, is reliant upon both internal and external teams working seamlessly to ensure effective collaboration and adherence to project deadlines. It is therefore important to consider both how your teams operate and are structured before you make any significant changes. For a more in-depth discussion about how we can help source your remote workers or how you can implement remote working within your business, feel free to contact our freelance recruitment team.
The business benefit of remote working
Since 2008, the number of remote workers (someone who works at least 1 day per week away from the office), has increased by 74%. This has been driven, in part, by increasing employee desires for a stronger work-life balance, with 22% of UK employee’s quitting roles to find more flexible employment. Research indicates remote working in Manchester saw significant growth of 17% during 2017-2018, with Birmingham growing at a similarly impressive 13%. These figures outperform London’s 9% growth, demonstrating that clear opportunities exist outside of the capital for engagement within the remote market. Showing few signs of slowing down, although the benefits of remote working from a candidate perspective are frequently recognised, it is often easy to forget about the commercial benefit. How businesses can benefit It goes without saying that by opening your office to remote workers, you will be able to access a wider pool of talent. This means you may be in a stronger position to reach those professionals with hard to find skills - from our experience, these may include UX/UI designers, animators, web developers, and graphic designers with specialist PHP, .NET, AngularJS and Javascript skills. Despite the more extensive nature of the talent pool available when including remote workers, a key issue many temporary recruiters face is bridging the gap between the availability of remote working candidates, and those clients willing to consider remote working as a viable option. Whilst demand for remote working is increasing, only 56% of UK businesses offer remote work. Taking into account that 16% of these are fully remote corporations, this leaves only 40% of UK companies offering both in-office and remote positions. With 50% of UK workforce predicted to work remotely in 2020, our Temp Consultants already have access to a wealth of exceptional remote candidates. Without the opportunities provided to complete tasks on a remote basis, it may be argued some clients are at risk of missing out on much of the difficult to source and skilled project staff (to the potential detriment of project deadlines). After all, let us not forget that accessibility to the remote working market can reportedly increase revenue by as much as 43%. How you can enable remote working Whilst remote working brings clear commercial benefits, you may not be aware about how you can implement it within your team structure. To assist with a successful transition, you may wish to examine your internal procedures and/or consider implementing new technologies in a bid to promote success. We know many businesses who enable remote working through usage of various cloud software platforms such as Slack and have reported very positive results. The success of these platforms, however, is reliant upon both internal and external teams working seamlessly to ensure effective collaboration and adherence to project deadlines. It is therefore important to consider both how your teams operate and are structured before you make any significant changes. For a more in-depth discussion about how we can help source your remote workers or how you can implement remote working within your business, feel free to contact our freelance recruitment team.
about 1 month ago
By Harry Silvester
Marketing Minute: Is Digital Marketing set to remain?
Due to heightened political and economic uncertainty, UK companies have cut their marketing budgets during the third quarter of 2019, however their spend on digital marketing has increased to £7.3 billion. This is consistent with reports indicating digital media spending will account for 66.4% of all media ad spend in the UK during 2019, where an increase in hiring for digital roles indicates brands anticipate this trend to continue. However, whilst marketers may expect digital strategies to deliver cost-effective, real time results, it is important they consider external market trends before diving into a potentially costly cross channel marketing strategy. 67% of all UK consumers are active across social media, with the majority present on Facebook, closely followed by Snapchat, Instagram and Twitter. Controversially, however, users are starting to abandon these platforms. Reports indicate around one in three UK adults are starting the cut back on their social media usage. Whilst the ‘go to’ reason for this is typically mental wellbeing, research indicates this only accounts for 21.1% of those reducing usage. Instead key drivers are information overload (29%), Addiction/time wasting (27.2%) and a lack of trust (26.7%). Whilst this sparks concerns regarding the efficiency of digital and content marketing strategies in reaching core audiences, it is important brands recognise these as potential barriers and adapt communications to meet the audience requirements to stay ahead. As 72% of consumers are likely to engage with marketing messages which are personalised and tailored to their usage habits and interests, it maybe that tailoring marketing content is an effective solution to the issue at hand. With this tailored offering, 48% of marketers find their content performs more effectively, creating a commercial benefit. In answer to the question is digital marketing set to remain, we would say yes, but potentially not in the way we are used to seeing it. Over the next year we anticipate marketing strategies to become increasingly audience and brand strategy driven. Consistent with audiences of all ages wanting more value and purpose driven communications, we are expecting to say goodbye to the mass communication model in favour for one which is more focussed on core audiences and markets. For a more personal chat about how digital trends are affecting the marketing landscape, feel free to get in touch with us today.
Marketing Minute: Is Digital Marketing set to remain?
Due to heightened political and economic uncertainty, UK companies have cut their marketing budgets during the third quarter of 2019, however their spend on digital marketing has increased to £7.3 billion. This is consistent with reports indicating digital media spending will account for 66.4% of all media ad spend in the UK during 2019, where an increase in hiring for digital roles indicates brands anticipate this trend to continue. However, whilst marketers may expect digital strategies to deliver cost-effective, real time results, it is important they consider external market trends before diving into a potentially costly cross channel marketing strategy. 67% of all UK consumers are active across social media, with the majority present on Facebook, closely followed by Snapchat, Instagram and Twitter. Controversially, however, users are starting to abandon these platforms. Reports indicate around one in three UK adults are starting the cut back on their social media usage. Whilst the ‘go to’ reason for this is typically mental wellbeing, research indicates this only accounts for 21.1% of those reducing usage. Instead key drivers are information overload (29%), Addiction/time wasting (27.2%) and a lack of trust (26.7%). Whilst this sparks concerns regarding the efficiency of digital and content marketing strategies in reaching core audiences, it is important brands recognise these as potential barriers and adapt communications to meet the audience requirements to stay ahead. As 72% of consumers are likely to engage with marketing messages which are personalised and tailored to their usage habits and interests, it maybe that tailoring marketing content is an effective solution to the issue at hand. With this tailored offering, 48% of marketers find their content performs more effectively, creating a commercial benefit. In answer to the question is digital marketing set to remain, we would say yes, but potentially not in the way we are used to seeing it. Over the next year we anticipate marketing strategies to become increasingly audience and brand strategy driven. Consistent with audiences of all ages wanting more value and purpose driven communications, we are expecting to say goodbye to the mass communication model in favour for one which is more focussed on core audiences and markets. For a more personal chat about how digital trends are affecting the marketing landscape, feel free to get in touch with us today.
about 1 month ago
By Ellie Tibbs
How the growth of freelancers is enabling new technology
According to recent estimates, the freelance sector contributes around £145 billion to the UK economy each year, with this figure anticipated to continue increasing as workers seek more flexibility in their lifestyle. It is vital to recognise freelancers are split into different categories with project based workers (73%), gig-based (14%) and portfolio based (12%) freelancers the most commonly seen. An overall increase in these is sparking new technological developments, which are set to enhance connectivity across these categories and with employers. Not just limited to social media, the launch of platforms like Uber Work and UnderPinned seek to increase the availability and ease of freelance work through creating virtual offices. It is here where work can be found, projects managed and financial payments co-ordinated. The introduction of these technologies increases the accessibility of freelance contracts and further provides a source of accountability for all parties involved. For instance, with around 70% of freelancers stating invoices were paid late during 2018, the introduction of new technologies which enforce stricter and more controlled processes can only be seen to benefit freelancers. However technology is not just evolving due to the growth of the freelance sector, it is further innovating because of them. Whilst the UK lags behind Europe in implementing digital transformations, nine out of ten companies would consider automating and digitising more processes over the next 12 months. A core issue however, is that a digital skills shortage exists across the UK, where only 25% of business leaders believe the current workforce holds the required expertise to implement digital strategies. These shortages are predominant in regions like Wales, the North East and North West alongside the East and West Midlands, where implementing a digital transformation could be made more difficult. To create short-term fixes and ensure projects are completed on time and to budget, 30% of corporations are likely to hire a freelance worker with a further 33% recruiting outside of the traditional talent pool. With digital transformations following a process of insight and strategy development to road mapping and design/delivery involvement, these projects can benefit an entire workforce of Marketing Strategists, Project Managers and UX/UI designers to name only a few. By using freelancers to ensure projects are completed effectively, companies can be anticipated to benefit. Namely, 62% of workers experience efficiency gains from the adoption of digital tools implemented during transformation projects, making businesses more profitable in the long-run. The introduction of new technologies can have a significant effect on the financial prospects of freelancers and businesses alike, highlighting growth across this sector is likely to have a positive economic effect for the UK. For a deeper discussion about how you could become involved in freelance work or a digital transformation project, or wish to recruit for one get in touch with us today.
How the growth of freelancers is enabling new technology
According to recent estimates, the freelance sector contributes around £145 billion to the UK economy each year, with this figure anticipated to continue increasing as workers seek more flexibility in their lifestyle. It is vital to recognise freelancers are split into different categories with project based workers (73%), gig-based (14%) and portfolio based (12%) freelancers the most commonly seen. An overall increase in these is sparking new technological developments, which are set to enhance connectivity across these categories and with employers. Not just limited to social media, the launch of platforms like Uber Work and UnderPinned seek to increase the availability and ease of freelance work through creating virtual offices. It is here where work can be found, projects managed and financial payments co-ordinated. The introduction of these technologies increases the accessibility of freelance contracts and further provides a source of accountability for all parties involved. For instance, with around 70% of freelancers stating invoices were paid late during 2018, the introduction of new technologies which enforce stricter and more controlled processes can only be seen to benefit freelancers. However technology is not just evolving due to the growth of the freelance sector, it is further innovating because of them. Whilst the UK lags behind Europe in implementing digital transformations, nine out of ten companies would consider automating and digitising more processes over the next 12 months. A core issue however, is that a digital skills shortage exists across the UK, where only 25% of business leaders believe the current workforce holds the required expertise to implement digital strategies. These shortages are predominant in regions like Wales, the North East and North West alongside the East and West Midlands, where implementing a digital transformation could be made more difficult. To create short-term fixes and ensure projects are completed on time and to budget, 30% of corporations are likely to hire a freelance worker with a further 33% recruiting outside of the traditional talent pool. With digital transformations following a process of insight and strategy development to road mapping and design/delivery involvement, these projects can benefit an entire workforce of Marketing Strategists, Project Managers and UX/UI designers to name only a few. By using freelancers to ensure projects are completed effectively, companies can be anticipated to benefit. Namely, 62% of workers experience efficiency gains from the adoption of digital tools implemented during transformation projects, making businesses more profitable in the long-run. The introduction of new technologies can have a significant effect on the financial prospects of freelancers and businesses alike, highlighting growth across this sector is likely to have a positive economic effect for the UK. For a deeper discussion about how you could become involved in freelance work or a digital transformation project, or wish to recruit for one get in touch with us today.
