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Our Latest Jobs
about 9 hours ago
Newbury
Marketing Executive | Creative Agency
Marketing Executive, £18k - £22k, West Berkshire Pitch Consultants are partnered with a digital and creative services agency based in West Berkshire. We are currently hunting for a Marketing Executive to join the team in a newly created position - the role will entail video and email marketing, researching businesses and new business prospects alongside creating leads and meetings for the Sales Manager. The role will involve: Booking sales calls and meetings for the Sales Manager. Creating videos to send to prospective clients. Email and phone sales. Spotting business opportunities by researching potential clients. Understanding the full services the agency provides, including SEO, PPC, Print & Digital design etc. You need to have: Confidence to be in front of the camera for sending sales videos to prospective clients. An eagerness to grow in a marketing agency. A relevant marketing qualification. Confidence in making sales calls. Good organisational and administration skills. To be considered for this role please apply with your CV today! BB123
1 day ago
Manchester
Senior Account Manager
An extremely impressive Manchester based full service marketing agency are looking for a creative and commercial character to join their client servicing team at Senior Account Manager level. This progressive and consultative agency has gone from strength to strength in recent months, developing relationships with existing clients and winning new ones. Following a streamline and restructure, they on the hunt for a Senior Account Manager to join the team and take a lead with some of their largest clients. You will have an active role in implementing strategies, managing junior members of the team and developing creative communications with the design team. If successful you will be responsible for: Effectively managing client relationships of all sizes. Commercially managing budgets. Assisting on new client pitches. Work closely with cross functional teams to create a streamlined, integrated process. Able to identify areas of additional client spend and provide insight into their outcomes. You will already have: A proven track record of Account Management in a marketing environment. Bonus points for agency experience. Ability to work collaboratively across different creative platforms. Experience with providing hands on assistance to creative teams. An ability to spot and identify key opportunity areas for clients. Excellent communication and relationship building skills. A passion for delivering the best possible solutions to your clients. But what is in it for you?! A positive and supportive environment, a passionate and ambitious culture and a team orientated approach that encourages curiosity, challenges and questions. What’s not to love? If you’re keen to find out more about this exciting opportunity then give me a ring to find out more! AA123
1 day ago
Birmingham
Freelance Creative Artworker | Agency
No job description Pitch are supporting a fantastic digital agency who require the support from a freelance creative artworker to work across different projects. These projects will require artwork across a number of traditional and modern channels (print & digital) from conception through to delivery. Key responsibilities: + Understand the clients brand and their needs, working closely with the team to deliver a high standard of work. + Take responsibility for a range of creative artwork campaigns & on-brand business collateral. + When applicable, prepare files ready for print. + Create artwork across both print & digital mediums. Key requirements: + Produce high-quality artwork with a fantastic eye for detail. + Produce artwork according to the brand guidelines. + Have experience working at pace, but maintaining a high attention to detail. + Understanding of typography, space, layout and interfaces for different mediums. + Proficient with Mac OSX, InDesign, Illustrator, Photoshop, Acrobat & MS Office. + Confidence in your own abilities and be able to convey your work to the team & client. This role is for remote working, so you will be able to produce high-quality creative artwork with little management and will be contactable at all times during the working day. To start ASAP for 2-4 weeks, with a possible extension. Day rate: £160 - £200 CC123
1 day ago
Birmingham
Freelance Creative Design Director | Remote
Pitch are looking for a Freelance Creative Design Director to join an agency for 2-4 weeks, working across numerous print and digital projects. This is an ambitious agency who create and help to build better brand defining digital products. Key responsibilities: + Work closely with a team of creatives & the client services team. + Deliver engaging & impactful creative direction across multiple clients in line with their brands identity. + Provide strategic creative thinking. + Offer hands on concept design ideas. + Work closely with the client. Key requirements: + Be a passionate creative storyteller through brand communications across both digital & print. + A positive team leader with strong communications skills. + Agency background who’s used to working at pace and the demand for delivering high quality work. + Strong client-relationship building abilities. + Previous branding, concepts & designer experience. This opportunity is to start ASAP for 2-4 weeks with possible extension and the agency can offer remote working. £280-£350 per day CC123
1 day ago
Birmingham
Freelance Presentation Designer | Remote
Pitch are looking for a freelance creative PowerPoint designer who will be able to work during a demanding & peak time for my client, a digital agency. This opportunity may require some flexibility on your behalf and when needed could involve evening or weekend work but is completely remote working! Key responsibilities: + Ability to work multiple projects, at pace but with little errors. + Provide insight & inspiration to help clients flourish and excel. + From brief, create visually appealing and engaging slides in-line with each brands’ identity. + Quality checking of all work ready for final presentation. Key requirements: + 3+ years design experience in a similar role. + Proficient at using MS Powerpoint & Keynote. + Working with Adobe Creative suite (Photoshop, illustrator & InDesign). + Ability to multi-task and work at pace across multiples presentations. + Be proactive, use your initiative & be flexible. + High attention to detail with a key eye for detail. This opportunity would be starting in early February’20 for up to 1 month, with possible extension. You’ll working with a team of creative presentation designers to deliver the best outcome for our client. £200-£250 per day CC123
1 day ago
Birmingham
Account Manager
Account Manager, £30,000 + car or car allowance Midlands based Our client are a leading media company with offices throughout the UK and a large national brand presence. Having grown hugely both organically and through acquisition since being founded six years ago, they are now strengthening their sales team with the appointment of several Account Managers. The Account Manager’s role will be focussed on optimising revenue opportunities from new and existing relationships by presenting a new digital product to market. Key duties will include: Delivering agreed revenue targets and activity levels. Sourcing and identifying new business opportunities. Engaging with clients to develop existing relationships and maximise opportunities. Work in partnership with other Account Managers across the UK to sell full solutions. Work with wider team to ensure excellent customer experience at all touchpoints. This represents an excellent opportunity for Account Managers or Sales Executives with existing experience of media sales, OOH sales experience or selling experiential solutions to a B2B audience. In addition, you must be able to demonstrate: Previous target-driven sales experience - ideally selling media solutions. A successful track record of B2B sales or account management. Experience of delivering outdoor, digital outdoor or experiential solutions. A track record of prospecting new business. Confidence and the ability to drive your own performance. A clean drivers license. Our client have customers throughout the UK and are looking for their Account Managers to be based in (or near) Birmingham / Leicester / Coventry This is an urgent requirement, so if you meet the above criteria and are excited by the challenge of working in a targeted sales role, please get in touch ASAP. BB123
1 day ago
Manchester
Account Manager
Account Manager, £30,000 + car or car allowance Manchester or surrounding areas Our client are a leading media company with offices throughout the UK and a large national brand presence. Having grown hugely both organically and through acquisition since being founded six years ago, they are now strengthening their sales team with the appointment of several Account Managers. The Account Manager’s role will be focussed on optimising revenue opportunities from new and existing relationships by presenting a new digital product to market. Key duties will include: Delivering agreed revenue targets and activity levels. Sourcing and identifying new business opportunities. Engaging with clients to develop existing relationships and maximise opportunities. Work in partnership with other Account Managers across the UK to sell full solutions. Work with wider team to ensure excellent customer experience at all touchpoints. This represents an excellent opportunity for Account Managers or Sales Executives with existing experience of media sales, OOH sales experience or selling experiential solutions to a B2B audience. In addition, you must be able to demonstrate: Previous target-driven sales experience - ideally selling media solutions. A successful track record of B2B sales or account management. Experience of delivering outdoor, digital outdoor or experiential solutions. A track record of prospecting new business. Confidence and the ability to drive your own performance. A clean drivers license. Our client have customers throughout the UK and are looking for their Account Managers to be based in (or near) Manchester / Liverpool or surrounding areas. These are urgent requirements, so if you meet the above criteria and are excited by the challenge of working in a targeted sales role, please get in touch ASAP. BB123
1 day ago
Northampton
Graphic Designer
Pitch are currently looking for an enthusiastic Graphic Designer to join a brilliant and innovative retailer based in Northampton. This role will work as part of a collaborative creative team and will be responsible for bringing the brand to life, creating thought provoking artwork for a range of marketing materials. Key responsibilities include: Creating on brand designs for print and digital assets including POS, brochures and packaging. Collaborating with the wider sales and marketing team to ensure tasks are completed on time and in line with the end goal. Picking up new projects quickly and utilising a key attention to detail. Creating visual elements and copy for social media, email and websites to target consumers. To be considered for the role, you will have previously worked in a creative agency or in house creative team working on graphic design across both print and digital. You will be eager to learn and motivated to add value to the business. CC123
Our Latest Opinions
7 days ago
By Sally Sephton
The importance of effective target marketing.
It may be just another gloomy January day, but our content calendar says its #Get to know your customers day. Big woop! Another content day which may seem to have little significance to your business long-term, but could actually be used to drive some extra engagement. Whilst you may think this day has little significance, it got us wondering about how customer expectations have changed in recent years. It is reported that almost two in every five consumers prefer targeted marketing which delivers content relevant to their needs and interests, despite concerns over data privacy. This spike in preference for more tailored communications is convenient given that in order for marketing strategies to be most effective, they need to reach a set targeted audience. Research indicates the use of targeted communications is driving ad spend globally, with the use of data centric platforms (like social media and paid media) dominating. By 2021 it is predicted online video advertising will grow at an average of 18% each year (twice as fast as other channels). Additionally, paid search will continue to grow at an average of 7% over this period, whilst traditional platforms like print will decline. The increased use of targeted digital communications enables brands to gather big data surrounding their consumers and sales channels, which can be used to improve business strategies to meet customer expectations. This is shown to increase conversion and revenue for organisations, demonstrating the vitality of targeted marketing to business prosperity. Whist many larger organisations have dedicated marketing teams to enforce this, many smaller organisations struggle with their marketing strategy due to a lack of direction. For instance, whilst a small brand may want to take advantage of the digital boom by using PPC advertising, around 62% of small business owners find these ads do not perform as expected, potentially due to a lack of effective customer targeting. This may be because some smaller organisations (especially start-ups) can struggle when it comes to hiring the right talent at the right price, often settling for inexperienced talent which they can grow over time. How can you engage with your customers? Whilst we recognise even the most junior marketer has a knowledge of the importance of customer targeting, often elements of the research process are left out. To be most successful, marketing strategies should combine all three of the below stages to appropriately target audiences and grow revenue. If you are struggling with your marketing strategy, you may be considering taking on some additional talent to help point you in the right direction. Working alongside businesses large and small, we are experienced in recruiting specialist marketing talent across a variety of sectors across agencies and in-house brands alike. For more information and a confidential chat get in touch with us today. Image credits: Header and image 1: Photo of people using laptop by Canva Studio https://www.pexels.com/photo/photo-of-people-using-laptop-3194521/
The importance of effective target marketing.
It may be just another gloomy January day, but our content calendar says its #Get to know your customers day. Big woop! Another content day which may seem to have little significance to your business long-term, but could actually be used to drive some extra engagement. Whilst you may think this day has little significance, it got us wondering about how customer expectations have changed in recent years. It is reported that almost two in every five consumers prefer targeted marketing which delivers content relevant to their needs and interests, despite concerns over data privacy. This spike in preference for more tailored communications is convenient given that in order for marketing strategies to be most effective, they need to reach a set targeted audience. Research indicates the use of targeted communications is driving ad spend globally, with the use of data centric platforms (like social media and paid media) dominating. By 2021 it is predicted online video advertising will grow at an average of 18% each year (twice as fast as other channels). Additionally, paid search will continue to grow at an average of 7% over this period, whilst traditional platforms like print will decline. The increased use of targeted digital communications enables brands to gather big data surrounding their consumers and sales channels, which can be used to improve business strategies to meet customer expectations. This is shown to increase conversion and revenue for organisations, demonstrating the vitality of targeted marketing to business prosperity. Whist many larger organisations have dedicated marketing teams to enforce this, many smaller organisations struggle with their marketing strategy due to a lack of direction. For instance, whilst a small brand may want to take advantage of the digital boom by using PPC advertising, around 62% of small business owners find these ads do not perform as expected, potentially due to a lack of effective customer targeting. This may be because some smaller organisations (especially start-ups) can struggle when it comes to hiring the right talent at the right price, often settling for inexperienced talent which they can grow over time. How can you engage with your customers? Whilst we recognise even the most junior marketer has a knowledge of the importance of customer targeting, often elements of the research process are left out. To be most successful, marketing strategies should combine all three of the below stages to appropriately target audiences and grow revenue. If you are struggling with your marketing strategy, you may be considering taking on some additional talent to help point you in the right direction. Working alongside businesses large and small, we are experienced in recruiting specialist marketing talent across a variety of sectors across agencies and in-house brands alike. For more information and a confidential chat get in touch with us today. Image credits: Header and image 1: Photo of people using laptop by Canva Studio https://www.pexels.com/photo/photo-of-people-using-laptop-3194521/
13 days ago
By Harry Silvester
Why you should relocate to Manchester
Though the northern regions are known to receive less funding than London (up to three times less during 2014), Manchester is leading the northern powerhouse, with an additional 7,500 creative jobs created in the past two years. Packed with independent shops, bars, restaurants, and now more than ever acting as a hub for creative and digital talent, Manchester is becoming an increasingly attractive location for those looking to enhance their career prospects within a friendly and sociable city. Of course we know the social reasons why you should consider a move to Manchester, but is it viable practically? Salary As a graduate, your prospects of earning a fair wage in Manchester are strong - you can expect to earn an average of £22,962 per year. A figure higher than the competitor cities, Birmingham and Newcastle. But what about senior opportunities? According to one of (back to what we were saying about making it seem like we have more than one) our agency specialists, Harry, “A lot of advertising agency specialists have relocated to Manchester, leading to more competition for senior roles in the region. As a result Manchester’s average agency salaries are as close to London’s as ever”. A figure confirmed salaries increasing an average of 41.9% over the course of ones career.. Though you can still expect to earn around £7,137 less per year than your London counterparts if you do move to Manchester, what you lose in salary you will save on costs of living. As one of the cheapest cities to live, with rent costing an average of £494 per month, Manchester currently presents itself as a unique location for graduates looking for an early break, but remains accessible for those who may be looking to expand living situation. To purchase your own home you will only have to save 26.9% of your monthly salary, a long departure from London’s whopping 80.5%. However these are only estimations and to see your potential earning capability, you can download our Northern salary survey, containing average wages for a variety of roles and levels from Marketing Executives to Communication & Creative Directors. Career opportunities Driven by the affordability of office space and operating costs in the area, many businesses are deciding to make the move to Manchester. With numerous top brands like TalkTalk, Missguided, Boohoo, Amazon and booking.com calling Manchester their home, there is a lot of potential for those looking to work within the retail, E-Commerce and service industries to gain employment in the region. Whilst agencies are not as prevalent in the area as alternative cities like Birmingham, those which exist in the region hold a strong presence due to their desire to work in-tandem with their clients. For instance, WPP’s decision to create a creative hub in the region was motivated by their desire to be closer to clients and their expansion is expected to increase the creative potential of the region. Increasing Manchester’s share of the creative and advertising market is likely to have a positive economic impact in the region, where an increase of 4% could bring a potential £1bn in additional annual revenue to the area, ensuring Manchester remains financially attractive for business investors and thus career prospects. We could talk about why you should relocate to Manchester all day, but that wouldn’t be a productive use of your job seeking time! For a closer look at the vacancies Manchester currently has on offer you can visit our job search page or get in touch with us today. Image 1: Manchester evening modern by (inactive account) https://pixabay.com/photos/manchester-evening-modern-building-2488681/ Header and image 2: Manchester Bridge port: by (inactive account) https://pixabay.com/photos/manchester-bridge-port-river-2501693/
Why you should relocate to Manchester
Though the northern regions are known to receive less funding than London (up to three times less during 2014), Manchester is leading the northern powerhouse, with an additional 7,500 creative jobs created in the past two years. Packed with independent shops, bars, restaurants, and now more than ever acting as a hub for creative and digital talent, Manchester is becoming an increasingly attractive location for those looking to enhance their career prospects within a friendly and sociable city. Of course we know the social reasons why you should consider a move to Manchester, but is it viable practically? Salary As a graduate, your prospects of earning a fair wage in Manchester are strong - you can expect to earn an average of £22,962 per year. A figure higher than the competitor cities, Birmingham and Newcastle. But what about senior opportunities? According to one of (back to what we were saying about making it seem like we have more than one) our agency specialists, Harry, “A lot of advertising agency specialists have relocated to Manchester, leading to more competition for senior roles in the region. As a result Manchester’s average agency salaries are as close to London’s as ever”. A figure confirmed salaries increasing an average of 41.9% over the course of ones career.. Though you can still expect to earn around £7,137 less per year than your London counterparts if you do move to Manchester, what you lose in salary you will save on costs of living. As one of the cheapest cities to live, with rent costing an average of £494 per month, Manchester currently presents itself as a unique location for graduates looking for an early break, but remains accessible for those who may be looking to expand living situation. To purchase your own home you will only have to save 26.9% of your monthly salary, a long departure from London’s whopping 80.5%. However these are only estimations and to see your potential earning capability, you can download our Northern salary survey, containing average wages for a variety of roles and levels from Marketing Executives to Communication & Creative Directors. Career opportunities Driven by the affordability of office space and operating costs in the area, many businesses are deciding to make the move to Manchester. With numerous top brands like TalkTalk, Missguided, Boohoo, Amazon and booking.com calling Manchester their home, there is a lot of potential for those looking to work within the retail, E-Commerce and service industries to gain employment in the region. Whilst agencies are not as prevalent in the area as alternative cities like Birmingham, those which exist in the region hold a strong presence due to their desire to work in-tandem with their clients. For instance, WPP’s decision to create a creative hub in the region was motivated by their desire to be closer to clients and their expansion is expected to increase the creative potential of the region. Increasing Manchester’s share of the creative and advertising market is likely to have a positive economic impact in the region, where an increase of 4% could bring a potential £1bn in additional annual revenue to the area, ensuring Manchester remains financially attractive for business investors and thus career prospects. We could talk about why you should relocate to Manchester all day, but that wouldn’t be a productive use of your job seeking time! For a closer look at the vacancies Manchester currently has on offer you can visit our job search page or get in touch with us today. Image 1: Manchester evening modern by (inactive account) https://pixabay.com/photos/manchester-evening-modern-building-2488681/ Header and image 2: Manchester Bridge port: by (inactive account) https://pixabay.com/photos/manchester-bridge-port-river-2501693/
16 days ago
By Harry Silvester
Why you should relocate to Birmingham
Whilst London is frequently touted as a hub for creative activity, a reported 7,620 business professionals have left the capital for smaller cities like Birmingham in the past year. We have previously recognised Birmingham as a potential hub for creative sector growth (thanks to HS2, lower costs of living and business investment potential), but we now wish to address specifically why you should relocate to the region. With January prompting people to make significant lifestyle changes and the job market experiencing a peak in both candidate and client activity, there seems like no better time than the present to consider your options in making a move. In doing so, there are obvious aspects you need to consider: Birmingham Salaries If you are a recent graduate hungry for a top salary, then Birmingham may not potentially be the place to move. With an average graduate salary of £21,823, starting wages in the Midlands region are low comparable to Glasgow (£26,195) and London (£25,909). However, it is not all bad news. If you hold some sector relevant experience and are willing to prove your worth over time, then Birmingham holds the highest potential for pay rises over alternative regions. In Birmingham you can expect to increase your salary by an average of 53.9%, higher than cities like London (52.8%) and Newcastle (50.2%). Whilst promising for established professionals, this is of course dependant upon the sector you work (or wish to work) in. For a more in-depth look at your career’s salary prospects by region, download our Midlands Salary Survey, which covers a variety of roles and levels from Marketing Executives to Communication & Creative Directors. Career opportunities We have previously reported investment in the Midlands region is increasing, making cities like Birmingham more attractive for businesses. In fact, if you want to work for a small business within the UK according to the 2019 Small Business Index, Birmingham is the best place to be. Outperforming cities like London, Manchester and Glasgow, the overall potential to join a growing firm and make a small difference within the region is high. In addition, for those who prefer to work as part of a larger team, many renowned businesses have made their home in Birmingham. With HSBC recently opening a new Headquarter in the region, alongside Deutsche bank and KPMG calling it their home, Birmingham is a strong base for anyone looking to work within the financial and professional service sectors away from the hustle of the capital. But Birmingham is not just about suits and the nine to five. It also plays host to a strong and ever growing agency market, which blends a range of large name brands like McCann, with smaller independent creative studios such as M3 who recently expanded into the city. We could probably talk about the range of opportunities Birmingham and the West Midlands has on offer all day, but that wouldn’t be a productive use of your job seeking time!. For a closer look at the vacancies Birmingham currently has on offer you can visit our job search page or get in touch with us today. Image credit Header: Birmingham, England by David Mark from Pixabay Image 1: Birmingham Canal by Phil Wild from Pixabay Image 2: Architecture Birmingham Image by khamkhor from Pixabay
Why you should relocate to Birmingham
Whilst London is frequently touted as a hub for creative activity, a reported 7,620 business professionals have left the capital for smaller cities like Birmingham in the past year. We have previously recognised Birmingham as a potential hub for creative sector growth (thanks to HS2, lower costs of living and business investment potential), but we now wish to address specifically why you should relocate to the region. With January prompting people to make significant lifestyle changes and the job market experiencing a peak in both candidate and client activity, there seems like no better time than the present to consider your options in making a move. In doing so, there are obvious aspects you need to consider: Birmingham Salaries If you are a recent graduate hungry for a top salary, then Birmingham may not potentially be the place to move. With an average graduate salary of £21,823, starting wages in the Midlands region are low comparable to Glasgow (£26,195) and London (£25,909). However, it is not all bad news. If you hold some sector relevant experience and are willing to prove your worth over time, then Birmingham holds the highest potential for pay rises over alternative regions. In Birmingham you can expect to increase your salary by an average of 53.9%, higher than cities like London (52.8%) and Newcastle (50.2%). Whilst promising for established professionals, this is of course dependant upon the sector you work (or wish to work) in. For a more in-depth look at your career’s salary prospects by region, download our Midlands Salary Survey, which covers a variety of roles and levels from Marketing Executives to Communication & Creative Directors. Career opportunities We have previously reported investment in the Midlands region is increasing, making cities like Birmingham more attractive for businesses. In fact, if you want to work for a small business within the UK according to the 2019 Small Business Index, Birmingham is the best place to be. Outperforming cities like London, Manchester and Glasgow, the overall potential to join a growing firm and make a small difference within the region is high. In addition, for those who prefer to work as part of a larger team, many renowned businesses have made their home in Birmingham. With HSBC recently opening a new Headquarter in the region, alongside Deutsche bank and KPMG calling it their home, Birmingham is a strong base for anyone looking to work within the financial and professional service sectors away from the hustle of the capital. But Birmingham is not just about suits and the nine to five. It also plays host to a strong and ever growing agency market, which blends a range of large name brands like McCann, with smaller independent creative studios such as M3 who recently expanded into the city. We could probably talk about the range of opportunities Birmingham and the West Midlands has on offer all day, but that wouldn’t be a productive use of your job seeking time!. For a closer look at the vacancies Birmingham currently has on offer you can visit our job search page or get in touch with us today. Image credit Header: Birmingham, England by David Mark from Pixabay Image 1: Birmingham Canal by Phil Wild from Pixabay Image 2: Architecture Birmingham Image by khamkhor from Pixabay
17 days ago
By Rob Markwell
A decade in Marketing
There have been significant changes over the course of the past year. For example, consumers have become more driven by factors like convenience, personalisation and experiences. However, whilst it is easy to reflect on the past 12 months, the more marked differences are apparent when you examine the past decade. The Rise of Digital We (and other marketers) could not look back on the past decade without highlighting the rise of digital platforms as a turning point within the marketing, PR and communications industries. According to the ONS internet users report even as early as 2011, internet use was skewed in favour of 16-44 year olds (with around 90% of the demographic being active users compared to around 20% of those aged 75 and older). Statistics from the ONS internet users report demonstrate that even here marketers have seen increases with nearly 100% of 16-44 year olds now using internet services and 75+ year olds increasing their use to around 40%. Though many factors may account for this surge, the increased favourability towards mobile devices has been key. According to Ofcom’s communication report, only 17% of people owned a smart phone a decade ago, this has now increased to 78% of the general population. From a recruiter perspective, this rise in digital usage has created a plethora of new jobs which were pretty much unheard of a decade ago. These include: digital marketing specialists, SEO analysts, Data experts, UX/UI designers, Social Media Managers and (lest we forget) the more creative roles such as Content Creators, Vloggers and Influencers. The rise of digital platforms has also changed the way marketers approach their profession, with 78% of direct brand marketers globally believing digital marketing is important. Transparency One key shift in the past decade has been consumer expectations of brands to be more transparent with their actions and motivations. The Millennial consumer has dominated the past decade, where a reported 73% would be prepared to pay extra to shop with more sustainable and ethical brands. Yet despite this, increases in ethical spending according to the ethical consumer markets report (2018) did not fully occur until between 2016-2017, where spending through ethical money, by using ethical banking services and investing in ethical companies and innovations, alongside community actions or food and drink near doubled. This may have been as a result of increased pressure, following education pieces circulated by the media during this period regarding protecting the environment and enforcing more standardised human rights and working practices globally. With 96% of consumers in the UK and USA now believing their actions in buying ethically can make a difference to the global environment, it is clear the shift towards transparency and ethical goods is set to be a key trend in the next decade - something marketers should be keenly aware of. Whilst numerous other trends have helped define the past ten years in marketing, a nod is noticeably deserved towards the increased desire for personalisation; the need for stronger brand consistency; and the rise of omni-channel marketing (a fully integrated shopping experience which includes marketing from multiple platforms). To conclude, whilst the last decade have proved memorable for a whole number of reasons, the need to adapt to the ever changing digital age whilst maintaining transparency and an ethical stand point has been at the forefront of numerous Marketing and Communications campaigns. Whilst this has undoubtedly affected the manner that marketing experts now work, it has also significantly influenced how consumers interact with those brands. Image credit: Header: Come in we're awesome sign by Artem Beliaikin https://www.pexels.com/photo/come-in-we-re-awesome-sign-1051747/ Image 1: Space grey iPhone 6 on macbook by Peter Cors https://www.pexels.com/photo/access-application-business-cellphone-360438/ Image 2: Bottom view of clear glass building under blue cloudy sky during day time by by Pixabay https://www.pexels.com/photo/bottom-view-of-clear-glass-building-under-blue-cloudy-sky-during-day-time-164444/
A decade in Marketing
There have been significant changes over the course of the past year. For example, consumers have become more driven by factors like convenience, personalisation and experiences. However, whilst it is easy to reflect on the past 12 months, the more marked differences are apparent when you examine the past decade. The Rise of Digital We (and other marketers) could not look back on the past decade without highlighting the rise of digital platforms as a turning point within the marketing, PR and communications industries. According to the ONS internet users report even as early as 2011, internet use was skewed in favour of 16-44 year olds (with around 90% of the demographic being active users compared to around 20% of those aged 75 and older). Statistics from the ONS internet users report demonstrate that even here marketers have seen increases with nearly 100% of 16-44 year olds now using internet services and 75+ year olds increasing their use to around 40%. Though many factors may account for this surge, the increased favourability towards mobile devices has been key. According to Ofcom’s communication report, only 17% of people owned a smart phone a decade ago, this has now increased to 78% of the general population. From a recruiter perspective, this rise in digital usage has created a plethora of new jobs which were pretty much unheard of a decade ago. These include: digital marketing specialists, SEO analysts, Data experts, UX/UI designers, Social Media Managers and (lest we forget) the more creative roles such as Content Creators, Vloggers and Influencers. The rise of digital platforms has also changed the way marketers approach their profession, with 78% of direct brand marketers globally believing digital marketing is important. Transparency One key shift in the past decade has been consumer expectations of brands to be more transparent with their actions and motivations. The Millennial consumer has dominated the past decade, where a reported 73% would be prepared to pay extra to shop with more sustainable and ethical brands. Yet despite this, increases in ethical spending according to the ethical consumer markets report (2018) did not fully occur until between 2016-2017, where spending through ethical money, by using ethical banking services and investing in ethical companies and innovations, alongside community actions or food and drink near doubled. This may have been as a result of increased pressure, following education pieces circulated by the media during this period regarding protecting the environment and enforcing more standardised human rights and working practices globally. With 96% of consumers in the UK and USA now believing their actions in buying ethically can make a difference to the global environment, it is clear the shift towards transparency and ethical goods is set to be a key trend in the next decade - something marketers should be keenly aware of. Whilst numerous other trends have helped define the past ten years in marketing, a nod is noticeably deserved towards the increased desire for personalisation; the need for stronger brand consistency; and the rise of omni-channel marketing (a fully integrated shopping experience which includes marketing from multiple platforms). To conclude, whilst the last decade have proved memorable for a whole number of reasons, the need to adapt to the ever changing digital age whilst maintaining transparency and an ethical stand point has been at the forefront of numerous Marketing and Communications campaigns. Whilst this has undoubtedly affected the manner that marketing experts now work, it has also significantly influenced how consumers interact with those brands. Image credit: Header: Come in we're awesome sign by Artem Beliaikin https://www.pexels.com/photo/come-in-we-re-awesome-sign-1051747/ Image 1: Space grey iPhone 6 on macbook by Peter Cors https://www.pexels.com/photo/access-application-business-cellphone-360438/ Image 2: Bottom view of clear glass building under blue cloudy sky during day time by by Pixabay https://www.pexels.com/photo/bottom-view-of-clear-glass-building-under-blue-cloudy-sky-during-day-time-164444/
20 days ago
By Sally Sephton
Moving to the charity sector
With reports indicating the number of people giving directly to charities in the UK declined for the third year running during 2019 to 57%, marketing communications have never been as critical as now for the charity sector. If you are a commercially savvy and creative marketer, 2020 could be the perfect time to make the move to not for profit. But whilst working for a charity can be a highly rewarding experience, certain marketing challenges exist which may require specialist talent. For instance, trust in charities has fallen below 50%. This may require a shift in marketing strategies to better improve a not-for-profits public image, demonstrating the beneficial uses of donations to the wider public. Other factors to consider as a marketer would be how to build long-term donator loyalty, alongside how a pinch in consumer wallets will impact charity selection. As our resident specialist with a decade of experience recruiting into the charity & not for profit sectors, I receive calls, emails and applications daily from experienced marketing, PR, digital and creative candidates who are eager to transfer their skills and experience into the third sector and whilst it’s not easy, making the switch is definitely achievable if you approach the sector with the right ethos. Here are some key considerations: Are you ready for a challenge? Our charity sector clients generally have more limited resources, leaner teams and smaller budgets. This means, you will have to be open to turning your hand to most disciplines and happy to work at both strategic and tactical levels to deliver brand objectives. Is it all about the money? We all work to earn a living, however moving charity side, you often need to balance your salary expectations against intangible benefits including better work-life balance, more flexible working conditions, increased annual leave and the feel-good factor knowing that you’re making a positive contribution. Flex is key – Don’t limit yourself to traditional charities or well-known brands. Pitch work with a range of organisations from the NHS and traditional public sector bodies; schools, colleges and universities through to niche membership organisations, social enterprises and the arts & culture sector. All of these offer their own unique attractions and challenges which may better suit your skillset. Ever thought about interim? Interim or temporary roles are a great way to enter the sector. Requirements tend to be less specific in terms of sector background and due to restricted timescales, recruiting managers can be more flexible with their requirements. We work on a range of opportunities from 12-month maternity cover roles to ad-hoc immediate temp bookings. Are you prepared to give back? Whilst by no means essential, demonstrating some relevant volunteer work is advantageous; offering to help a local charity or school with their marketing or fundraising is a great way of showing your commitment and also gives you first-hand experience of the sector without taking the leap full-time. Do you want to stay informed? Why not join relevant social media groups and sign up to publications to keep up to date with industry news? This would make you stand out in the market and be a real talking point at interview. You could try: https://www.thirdsector.co.uk/ or https://www.charitytoday.co.uk/. Keep it real - Don’t expect not for profit to be all ‘feel good factor' and fundraisers. Here at Pitch, we work with some hugely commercial organisations who are targeted in much the same way as their for-profit equivalents – it’s just a matter of donations v’s sales or supporter engagement v’s customer loyalty. If you are considering a move to the not for profit sector and would like to discuss the market, please contact me. Image credit: Header: Man and woman sitting in front of a table by Juan Pablo Serrano Arenas https://www.pexels.com/photo/man-and-woman-sitting-together-in-front-of-table-951290/ Image 1: Person holding a stress ball by Matthias Zomer https://www.pexels.com/photo/action-adult-affection-eldery-339620/ .
Moving to the charity sector
With reports indicating the number of people giving directly to charities in the UK declined for the third year running during 2019 to 57%, marketing communications have never been as critical as now for the charity sector. If you are a commercially savvy and creative marketer, 2020 could be the perfect time to make the move to not for profit. But whilst working for a charity can be a highly rewarding experience, certain marketing challenges exist which may require specialist talent. For instance, trust in charities has fallen below 50%. This may require a shift in marketing strategies to better improve a not-for-profits public image, demonstrating the beneficial uses of donations to the wider public. Other factors to consider as a marketer would be how to build long-term donator loyalty, alongside how a pinch in consumer wallets will impact charity selection. As our resident specialist with a decade of experience recruiting into the charity & not for profit sectors, I receive calls, emails and applications daily from experienced marketing, PR, digital and creative candidates who are eager to transfer their skills and experience into the third sector and whilst it’s not easy, making the switch is definitely achievable if you approach the sector with the right ethos. Here are some key considerations: Are you ready for a challenge? Our charity sector clients generally have more limited resources, leaner teams and smaller budgets. This means, you will have to be open to turning your hand to most disciplines and happy to work at both strategic and tactical levels to deliver brand objectives. Is it all about the money? We all work to earn a living, however moving charity side, you often need to balance your salary expectations against intangible benefits including better work-life balance, more flexible working conditions, increased annual leave and the feel-good factor knowing that you’re making a positive contribution. Flex is key – Don’t limit yourself to traditional charities or well-known brands. Pitch work with a range of organisations from the NHS and traditional public sector bodies; schools, colleges and universities through to niche membership organisations, social enterprises and the arts & culture sector. All of these offer their own unique attractions and challenges which may better suit your skillset. Ever thought about interim? Interim or temporary roles are a great way to enter the sector. Requirements tend to be less specific in terms of sector background and due to restricted timescales, recruiting managers can be more flexible with their requirements. We work on a range of opportunities from 12-month maternity cover roles to ad-hoc immediate temp bookings. Are you prepared to give back? Whilst by no means essential, demonstrating some relevant volunteer work is advantageous; offering to help a local charity or school with their marketing or fundraising is a great way of showing your commitment and also gives you first-hand experience of the sector without taking the leap full-time. Do you want to stay informed? Why not join relevant social media groups and sign up to publications to keep up to date with industry news? This would make you stand out in the market and be a real talking point at interview. You could try: https://www.thirdsector.co.uk/ or https://www.charitytoday.co.uk/. Keep it real - Don’t expect not for profit to be all ‘feel good factor' and fundraisers. Here at Pitch, we work with some hugely commercial organisations who are targeted in much the same way as their for-profit equivalents – it’s just a matter of donations v’s sales or supporter engagement v’s customer loyalty. If you are considering a move to the not for profit sector and would like to discuss the market, please contact me. Image credit: Header: Man and woman sitting in front of a table by Juan Pablo Serrano Arenas https://www.pexels.com/photo/man-and-woman-sitting-together-in-front-of-table-951290/ Image 1: Person holding a stress ball by Matthias Zomer https://www.pexels.com/photo/action-adult-affection-eldery-339620/ .
about 1 month ago
By Rob Markwell
Food Cycle Project
This Christmas in partnership with our clients, Pitch have been donating food boxes to food banks across the country. We recently visited a project in Birmingham ran by Food Cycle to see what impact they are having in the community. From the volunteers to the guests, your donations will make a positive impact to the local community.
Food Cycle Project
This Christmas in partnership with our clients, Pitch have been donating food boxes to food banks across the country. We recently visited a project in Birmingham ran by Food Cycle to see what impact they are having in the community. From the volunteers to the guests, your donations will make a positive impact to the local community.
