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Our Latest Jobs
about 6 hours ago
Liverpool
Project Manager
Pitch are working with a world class agency based in Liverpool who are looking for a Project Manager to join them on a permanent basis. Reporting to the Operations Director, the role will be brought on to Project Manager within the visualisation studio. You will be working across projects within the property sector, helping plan and guide project processes from concepts to completion. The ideal candidate for this role will have previous project management experience ideally within a similar environment. You will have a comprehensive understanding of the lifecycle of a visualisation project, as well as an excellent attention for detail along with being process-driven and posessing a sound commercial awareness. If you are PRINCE2 qualified, that would be beneficial but as a minimum you will be aware of and be able to apply the best practices for project management. This is an amazing to join a lovely, culture lead agency and have an involvement in producing industry leading work. The role comes with a flexible working environment and great benefits. Please apply now for immediate consideration! CC123
about 6 hours ago
Chorley
PR Account Executive
Pitch have been briefed on an incredible opportunity by a Lancashire based PR agency who are looking for a Account Executive to join them on a permanent basis. Reporting to the Managing Director, this role will work across PR, press releases, social media and content creation for a range of clients across both B2B and B2C. The ideal candidate for this role will be an ambitious self-starter who is first and foremost an incredible writer. If you have PR experience, that would be ideal, with B2B experience will be a strong bonus. Cultural fit is also hugely important as you will be joining a small team, so considering yourself to be an individual who is able to roll up their sleeves and work collabaratively with the current members of staff is a must. This role offers genuine opportunties for progression as this is currently a small agency with huge progression plans. You will also be working incredibly talented PR professionals who collectively have ‘big’ agency experience, meaning that you are going to be exposed and able to learn from some of the best in the industry. Please apply now for immediate consideration! CC123
about 11 hours ago
United Kingdom
Account Executive
Pitch are currently representing a established Medical Communications agency to recruit for a Senior Account Executive based in South Mancheser This role will sit within a busy client services team, where you will work alongside the Account Director to produce campaigns and collateral for instantly recognisable Pharma brands. On a daily basis, you work with in a busy client services team, implementin strategies and also handling client relationships. The ideal candidate for this role will have experience in a medical communications agency as well as experience in developing innovative publications and medical conferences, alongside a relevant degree This role comes with a great package so please apply now for immediate consideration! CC123
about 15 hours ago
Nottingham
Digital Designer | Digital Creative Agency
One of Nottingham’s finest creative agency’s are currently recruiting for a permanent Digital Designer to join their busy, and exceptionally creative studio. We are looking for mid-weight designers, with experience in interaction design, UI design, design for web/mobile, and someone who can bring an idea to life. An understanding of UX would be beneficial, but not a necessity. The agency are currently executing work for international, blue-chip businesses. They are utilising new emerging technologies such as AI, VR & AR and have aggressive growth plans for their studio, over the next 2 years. The role will report directly into the Creative Director, and will work alongside junior and other mid-weight designers. The design studio offers a fresh, open plan space to work in collaboration with other creatives. We are seeking digital designers who have a passion for pushing creative boundaries, and working on extraordinary projects and campaigns. Skills within animation/motion graphics would be beneficial. Candidates must apply with a portfolio. For more information, get in touch. BB123.
1 day ago
Manchester City Centre
Freelance Front End Developer | AEM
We’re supporting a leading medcomms agency with an exciting new AEM project and as a result, are looking for freelance developers who can work onsite or remotely in the UK. Key Responsibilities: + Support on the development & execution of each client's technology strategy + Design, develop, test & deployment of solutions built AEM + Identify any user technical issues on AEM platform + From time to time, get involved in the day-to-day management of client relations + Partner with internal content and design teams to build templates, components and functionalities + Recommend enhancements, best practices and new processes to optimise the use of the platform Key Requirements: + 2+ years commercial experience with AEM + Experience working on web platform migrations + Great communication skills + Ability to work at pace, but maintain clean, reusable code at all times + Confidence working independently + Hold a AEM certificate This opportunity is to start mid March’20 and can be worked onsite or remotely. To be considered, you must be a UK based contractor. Day rate dependant on level of experience. CC123
1 day ago
Marlow
Senior Creative Artworker | Agency
Senior Creative Artworker, North Bucks, £35k - £40k Pitch are working alongside a creative marketing agency in North Buckinghamshire. This agency have a huge and impressive portfolio of tech clients they service in a B2B capacity. During a strong period of growth, the design team are now on the hunt for a Creative Artworker to join their expanding team. Your role will include: Creating and perfecting designs in a digital and print capacity including, but not limited to, infographics, social media graphics, web banners, emails, booklets. Having excellent attention to detail and typographic capability. Preparing and adapting layouts, formatting text, checking files against the brief. Checking for grammatical errors & proof-reading mid weight designers work. Working to short deadlines with a flexible approach and can do attitude! To be considered, you must already have A strong background in artworking, working within an agency capacity or a busy studio capacity is essential. Excellent attention to detail with experience in both print and digital work. Willingness to check work of more junior members of the team. Excellent proofreading skills and the ability to spot errors effectively. Keen follower of new tech trends. Expert user of Adobe Creative Cloud products. If you’re looking to join a creative team of 20 and have a great eye for detail, please apply with your CV and updated portfolio! BB123
1 day ago
Nottingham
PR & Social Executive - Entry Level
Pitch are working with an established specialist PR & comms agency based in Nottingham. The agency are looking to employ a PR & Social Media executive to help support with communication campaigns and social media management, on behalf of their clients (who are all within the retail and interiors sectors). The agency are based in the Lace Market and have a lovely open plan office. They also work with a wide variety of regional and national clients. Working here, you will be exposed to the creative & design studio, wider marketing team, and will have the opportunity to develop and learn new skills. The agency also offer plenty of training for new starters. This role will entail working closely and supporting account managers and directors with PR and social media activities. We are looking for switched on graduates, or juniors with at least 1 year of experience in social media / Public relations. Responsibilities will include: - Creating engaging content for various media channels, including social media - Liaising with the media to help gain coverage - Engaging with clients to understand what they are trying to achieve with their PR plans - Supporting with events/exhibitions/shows/photography shoots - Managing social media accounts; Facebook, Instagram, Twitter and others For more information, get in touch. BB123
1 day ago
Manchester
Account manager FMCG
Pitch are currently partnered with an award winning integrated BTL agency based in Manchester City Centre to recruit an Account Manager. Working with some of the biggest brands in the UK, you will be responisble for implementing campaigns for instanty recognisable brands across channels. You will work mentoring junior members of staff as well as working closely with clients. The ideal candidates for this role will have a solid background in client services and account management, with experience in BTL across FMCG and Retail. Please apply now for immediate consideration! CC123
Our Latest Opinions
21 days ago
By Kirsty McEwen
Becoming a digital marketing specialist
The growth of digital marketing and what it means for marketers has been a core topic over recent years. Experiencing 15% growth during 2019, digital marketing is fast becoming the most popular method of reaching consumers, with huge brands like M&S and even politicians increasing their use of digital media. Positively, from a recruiter perspective this shift is increasing the variety of digital marketing roles available. Sourcing the right talent can however, be difficult because of the perceived digital skills gap within the market. While senior figures may have experience, some research suggests that they can lack the skills to deal with more specialist topics such as SEO and PPC. In contrast, while junior talent may be more knowledgable in these elements, they often lack the required commercial experience - both of whom potentially hold more experience in a generalist (e.g a Marketing executive/manager controlling all aspects of a marketing strategy from PPC to SEO) role than a specialist. This is set to be a key issue as in-house brands and agencies alike are increasing their search for more specialist talent to ensure the creation of campaigns which are driven by knowledge and insight. For instance, we have seen an increase in demand for SEO & PPC executives/managers, Data & Analytics experts, Content specialists and CMS Developers to name a few. Whilst the candidate market is responding to these developments, finding the right candidates can be difficult for any agency or in-house recruiter. This is often due to many candidates coming from a generalist background with limited specialist experience, an inverse to what a specialist employer may want to find. We believe most generalist marketers (and other professionals) can make the shift into a specialist role due to their exposure to working with multiple platforms. For instance, a Digital Marketing Executive will lend their hand to PPC, SEO, Content and website management. Whilst this is a strong skillset, employers will want to see that you are dedicated to making the transition. In order to standout you should consider demonstrating the following traits sought by specialist employers. Become the tailored professional It goes without saying in every application you should tailor your CV and application to the role at hand, but this is even more vital in a specialist role. What specialist employers don’t want to see is that you are an all out generalist. To really get their attention make sure to hone your CV down to the fundamentals of the specialist role and consider using your more generalist talents as a bonus. For instance, your PPC campaign may have increased sales by 110%, but this required you to liaise with the SEO team to ensure effective targeting. Integrating your generalist skill set in this manner will show you have a broader knowledge for how your specialism may need to cooperate with wider teams to ensure success - potentially making you stand out from other applicants. Be distinct When competing for specialist roles, there may be a lower volume of suitable applicants, but that does not mean the client is not looking for someone really special. The key to standing out amongst these applicants is to demonstrate how your specialist skillset has driven change and innovation within an organisation. Even if you have previously been a generalist, consider specifically how you worked to enforce a SEO strategy - did you pull teams together? How many sales did your PPC campaign generate? Did you overhaul the CMS? The key to standing out is reinforcing the how and results of what you achieved, only by doing this you will be able to promote yourself beyond your previous generalist role. Commit If you want to move into a specialist position, you will need to demonstrate a level of commitment to enhancing your skillset outside of the workplace. This shows you are willing to learn outside of your parameters and are willing to enhance your specialist knowledge by taking on new perspectives. This does not have to be just through training, often entering competitions, belonging to specialist networking groups or even providing your thoughts through professional speaking can help to demonstrate your commitment and build your reputation as a specialist marketer/creative professional. If you are looking to make the next step in your career to become a specialist digital marketer, contact us today to have a confidential chat and gain a deeper understanding of what prospective employers may be expecting in your application. Image credit: Header image: Photo by Visual Tag Mx from Pexels Banner image: Photo by Christina Morillo from Pexels
Becoming a digital marketing specialist
The growth of digital marketing and what it means for marketers has been a core topic over recent years. Experiencing 15% growth during 2019, digital marketing is fast becoming the most popular method of reaching consumers, with huge brands like M&S and even politicians increasing their use of digital media. Positively, from a recruiter perspective this shift is increasing the variety of digital marketing roles available. Sourcing the right talent can however, be difficult because of the perceived digital skills gap within the market. While senior figures may have experience, some research suggests that they can lack the skills to deal with more specialist topics such as SEO and PPC. In contrast, while junior talent may be more knowledgable in these elements, they often lack the required commercial experience - both of whom potentially hold more experience in a generalist (e.g a Marketing executive/manager controlling all aspects of a marketing strategy from PPC to SEO) role than a specialist. This is set to be a key issue as in-house brands and agencies alike are increasing their search for more specialist talent to ensure the creation of campaigns which are driven by knowledge and insight. For instance, we have seen an increase in demand for SEO & PPC executives/managers, Data & Analytics experts, Content specialists and CMS Developers to name a few. Whilst the candidate market is responding to these developments, finding the right candidates can be difficult for any agency or in-house recruiter. This is often due to many candidates coming from a generalist background with limited specialist experience, an inverse to what a specialist employer may want to find. We believe most generalist marketers (and other professionals) can make the shift into a specialist role due to their exposure to working with multiple platforms. For instance, a Digital Marketing Executive will lend their hand to PPC, SEO, Content and website management. Whilst this is a strong skillset, employers will want to see that you are dedicated to making the transition. In order to standout you should consider demonstrating the following traits sought by specialist employers. Become the tailored professional It goes without saying in every application you should tailor your CV and application to the role at hand, but this is even more vital in a specialist role. What specialist employers don’t want to see is that you are an all out generalist. To really get their attention make sure to hone your CV down to the fundamentals of the specialist role and consider using your more generalist talents as a bonus. For instance, your PPC campaign may have increased sales by 110%, but this required you to liaise with the SEO team to ensure effective targeting. Integrating your generalist skill set in this manner will show you have a broader knowledge for how your specialism may need to cooperate with wider teams to ensure success - potentially making you stand out from other applicants. Be distinct When competing for specialist roles, there may be a lower volume of suitable applicants, but that does not mean the client is not looking for someone really special. The key to standing out amongst these applicants is to demonstrate how your specialist skillset has driven change and innovation within an organisation. Even if you have previously been a generalist, consider specifically how you worked to enforce a SEO strategy - did you pull teams together? How many sales did your PPC campaign generate? Did you overhaul the CMS? The key to standing out is reinforcing the how and results of what you achieved, only by doing this you will be able to promote yourself beyond your previous generalist role. Commit If you want to move into a specialist position, you will need to demonstrate a level of commitment to enhancing your skillset outside of the workplace. This shows you are willing to learn outside of your parameters and are willing to enhance your specialist knowledge by taking on new perspectives. This does not have to be just through training, often entering competitions, belonging to specialist networking groups or even providing your thoughts through professional speaking can help to demonstrate your commitment and build your reputation as a specialist marketer/creative professional. If you are looking to make the next step in your career to become a specialist digital marketer, contact us today to have a confidential chat and gain a deeper understanding of what prospective employers may be expecting in your application. Image credit: Header image: Photo by Visual Tag Mx from Pexels Banner image: Photo by Christina Morillo from Pexels
23 days ago
By Priya Thakur
Lessons Gained in Giving Back
How many of us have every expressed an interest in volunteering for some form of charitable cause? How many of us actually do anything about it? Apart from a brief stint volunteering at Oxfam as part of my Duke of Edinburgh Award (a million years ago), my record was pretty pathetic, So, in a bid to pre-empt the whole ‘new year, new me’ initiatives that January inevitably encourages, in December I decided to do something about it. Instead of sending the standard box of luxury chocolates to our valued clients, Pitch chose this Christmas to do things a little differently. With UK food poverty now regarded as a public health emergency, we instead decided to send our clients a pre paid, pre labelled box ready to be filled with the items local food banks were in desperate need of. For every client food parcel sent, Pitch also matched the donation. ‘Very good’, ‘how admirable’, I hear you say. But, whilst this would have undoubtedly assisted in the growing battle against food poverty from a temporary perspective, how could we get below the surface of the issue to experience the work these fantastic food charities carry out? Why with volunteering of course. Using surplus food, FoodCycle support hungry and lonely individuals and families throughout the country by providing delicious three course meals and a food parcel to every guest. Their ability to serve over 1,400 people a week is only made possible by their growing number of fantastic volunteers and we wanted to get involved. Arriving at the Birmingham, Longbridge Methodist, I am not quite sure what I was expecting. I can tell you, however, the friendly, relaxed, yet buzzing atmosphere we were greeted with was a complete surprise. Many volunteer on a very regular basis and, led by wonderful Project Leader Sue and with assistance from the enigmatic Regional Manager, Justin, the FoodCycle team feel far more like a family. Preparing each of the three course meals from scratch, volunteers had not only collected and delivered fresh produce from supermarkets and worked tirelessly to produce a beautiful meal, but also served, washed and tidied up the premises. Almost more importantly, though, volunteers take the time to sit, chat and listen to the guests - the importance of which should not be underestimated. Some guests are homeless, some have fallen on harder times and some are simply victims of the current climate - they work incredibly hard to provide for their families but simply do not have enough income to adequately feed them. Frankly, It was heartbreaking to witness but instead of bawling their eyes out in the car park at the unfairness of the situation (what kind of person would do that - insert face palm emoji), the FoodCycle team are incredibly positive at all times. They work hard, they laugh, they have banter and they endeavour to add some cheer to the lives of each and every visiting individual who is in such desperate need of it. If this is not an ethos by which to live your life, I do not know what is. If you are interesting in volunteering, please visit https://volunteer.foodcycle.org.uk/ Image Credit Header: Photo by icon0.com from Pexels
Lessons Gained in Giving Back
How many of us have every expressed an interest in volunteering for some form of charitable cause? How many of us actually do anything about it? Apart from a brief stint volunteering at Oxfam as part of my Duke of Edinburgh Award (a million years ago), my record was pretty pathetic, So, in a bid to pre-empt the whole ‘new year, new me’ initiatives that January inevitably encourages, in December I decided to do something about it. Instead of sending the standard box of luxury chocolates to our valued clients, Pitch chose this Christmas to do things a little differently. With UK food poverty now regarded as a public health emergency, we instead decided to send our clients a pre paid, pre labelled box ready to be filled with the items local food banks were in desperate need of. For every client food parcel sent, Pitch also matched the donation. ‘Very good’, ‘how admirable’, I hear you say. But, whilst this would have undoubtedly assisted in the growing battle against food poverty from a temporary perspective, how could we get below the surface of the issue to experience the work these fantastic food charities carry out? Why with volunteering of course. Using surplus food, FoodCycle support hungry and lonely individuals and families throughout the country by providing delicious three course meals and a food parcel to every guest. Their ability to serve over 1,400 people a week is only made possible by their growing number of fantastic volunteers and we wanted to get involved. Arriving at the Birmingham, Longbridge Methodist, I am not quite sure what I was expecting. I can tell you, however, the friendly, relaxed, yet buzzing atmosphere we were greeted with was a complete surprise. Many volunteer on a very regular basis and, led by wonderful Project Leader Sue and with assistance from the enigmatic Regional Manager, Justin, the FoodCycle team feel far more like a family. Preparing each of the three course meals from scratch, volunteers had not only collected and delivered fresh produce from supermarkets and worked tirelessly to produce a beautiful meal, but also served, washed and tidied up the premises. Almost more importantly, though, volunteers take the time to sit, chat and listen to the guests - the importance of which should not be underestimated. Some guests are homeless, some have fallen on harder times and some are simply victims of the current climate - they work incredibly hard to provide for their families but simply do not have enough income to adequately feed them. Frankly, It was heartbreaking to witness but instead of bawling their eyes out in the car park at the unfairness of the situation (what kind of person would do that - insert face palm emoji), the FoodCycle team are incredibly positive at all times. They work hard, they laugh, they have banter and they endeavour to add some cheer to the lives of each and every visiting individual who is in such desperate need of it. If this is not an ethos by which to live your life, I do not know what is. If you are interesting in volunteering, please visit https://volunteer.foodcycle.org.uk/ Image Credit Header: Photo by icon0.com from Pexels
23 days ago
By Ellie Tibbs
Voice search technology: How marketers should react
Voice search is a technology which enables consumers to utilise a mobile, smart speaker or computer to perform an internet search without typing into a traditional search field. Responses are normally provided by a digital assistant, who will find the most direct answer to the query. Anticipated to be the next trend in digital marketing, the global market for voice search grew by an unprecedented 187% during the second quarter of 2018, with over 50% of Millennials and Gen Z believing voice activated technology is the future in marketing. However the rapid rise of these platforms is causing some brands to reconsider their approach to marketing, specifically how they approach key topics like SEO and website design. Due to voice search pulling through the answer which best matches the spoken question, frequently only the top ranking answer will be provided. This places greater pressure on organisations to ensure they rank number one in their SEO area. To ensure this occurs, brands will need to dedicate increased time to developing voice effective SEO strategies, specifically by analysing consumers and competitors in their local market. This is relevant as 46% of voice searches are conducted with the intent to gather information on the surrounding area (for instance where is the closest coffee shop or train station) - meaning SEO professionals will need to become experts in their local area and competition in order to compete. However, as 20% of voice searches are mobile based, SEO is not the only key development marketers may need to adapt to in order to ensure they successfully reach the Millennial and Gen Z markets of the future. Research indicates for every one second delay in a mobile website’s load time the average SEO ranking decreases, reducing website conversions by 12%, thus decreasing the potential profitability of a brand. It is therefore essential vital brands ensure their websites are fully optimised with the users experience in mind. This calls for UX/UI designers and website developers to play a stronger and more integrated role when working alongside marketing and communications managers. Though stronger integration is clearly the way forwards, some brands may need to take on additional staff in order to cope with these increased requirements. As recruiters we have already begun seeing the impact of this, with a substantial increase in demand for SEO, digital and developer roles, in Birmingham, Manchester and beyond, in the latter half of 2019 running into 2020. We consider this increase has been in part driven by the rise in voice search technology where this increased demand indicates brands are starting to incorporate more SEO specialist roles into their organisations - paving the way for a potentially voice led future. To ensure we are best equipped for the demands of the future job market, we endeavoured to become a specialist recruiter across Marketing, creative and fundamentally digital roles throughout the UK. Consistently ensuring we engage and adapt to market conditions, we continually educate ourselves on specialist and niche sectors, ensuring we can provide you with the best candidates. If you are interested in having a further chat about how we could potentially help you during the digital boom, get in touch with us today. Image Credit: Header: Photo by Soonios Pro from Pexels Image 1: Photo by Tom Swinnen from Pexels Image 2: Photo by Ingo Joseph from Pexels
Voice search technology: How marketers should react
Voice search is a technology which enables consumers to utilise a mobile, smart speaker or computer to perform an internet search without typing into a traditional search field. Responses are normally provided by a digital assistant, who will find the most direct answer to the query. Anticipated to be the next trend in digital marketing, the global market for voice search grew by an unprecedented 187% during the second quarter of 2018, with over 50% of Millennials and Gen Z believing voice activated technology is the future in marketing. However the rapid rise of these platforms is causing some brands to reconsider their approach to marketing, specifically how they approach key topics like SEO and website design. Due to voice search pulling through the answer which best matches the spoken question, frequently only the top ranking answer will be provided. This places greater pressure on organisations to ensure they rank number one in their SEO area. To ensure this occurs, brands will need to dedicate increased time to developing voice effective SEO strategies, specifically by analysing consumers and competitors in their local market. This is relevant as 46% of voice searches are conducted with the intent to gather information on the surrounding area (for instance where is the closest coffee shop or train station) - meaning SEO professionals will need to become experts in their local area and competition in order to compete. However, as 20% of voice searches are mobile based, SEO is not the only key development marketers may need to adapt to in order to ensure they successfully reach the Millennial and Gen Z markets of the future. Research indicates for every one second delay in a mobile website’s load time the average SEO ranking decreases, reducing website conversions by 12%, thus decreasing the potential profitability of a brand. It is therefore essential vital brands ensure their websites are fully optimised with the users experience in mind. This calls for UX/UI designers and website developers to play a stronger and more integrated role when working alongside marketing and communications managers. Though stronger integration is clearly the way forwards, some brands may need to take on additional staff in order to cope with these increased requirements. As recruiters we have already begun seeing the impact of this, with a substantial increase in demand for SEO, digital and developer roles, in Birmingham, Manchester and beyond, in the latter half of 2019 running into 2020. We consider this increase has been in part driven by the rise in voice search technology where this increased demand indicates brands are starting to incorporate more SEO specialist roles into their organisations - paving the way for a potentially voice led future. To ensure we are best equipped for the demands of the future job market, we endeavoured to become a specialist recruiter across Marketing, creative and fundamentally digital roles throughout the UK. Consistently ensuring we engage and adapt to market conditions, we continually educate ourselves on specialist and niche sectors, ensuring we can provide you with the best candidates. If you are interested in having a further chat about how we could potentially help you during the digital boom, get in touch with us today. Image Credit: Header: Photo by Soonios Pro from Pexels Image 1: Photo by Tom Swinnen from Pexels Image 2: Photo by Ingo Joseph from Pexels
about 1 month ago
By Sally Sephton
The importance of effective target marketing.
It may be just another gloomy January day, but our content calendar says its #Get to know your customers day. Big woop! Another content day which may seem to have little significance to your business long-term, but could actually be used to drive some extra engagement. Whilst you may think this day has little significance, it got us wondering about how customer expectations have changed in recent years. It is reported that almost two in every five consumers prefer targeted marketing which delivers content relevant to their needs and interests, despite concerns over data privacy. This spike in preference for more tailored communications is convenient given that in order for marketing strategies to be most effective, they need to reach a set targeted audience. Research indicates the use of targeted communications is driving ad spend globally, with the use of data centric platforms (like social media and paid media) dominating. By 2021 it is predicted online video advertising will grow at an average of 18% each year (twice as fast as other channels). Additionally, paid search will continue to grow at an average of 7% over this period, whilst traditional platforms like print will decline. The increased use of targeted digital communications enables brands to gather big data surrounding their consumers and sales channels, which can be used to improve business strategies to meet customer expectations. This is shown to increase conversion and revenue for organisations, demonstrating the vitality of targeted marketing to business prosperity. Whist many larger organisations have dedicated marketing teams to enforce this, many smaller organisations struggle with their marketing strategy due to a lack of direction. For instance, whilst a small brand may want to take advantage of the digital boom by using PPC advertising, around 62% of small business owners find these ads do not perform as expected, potentially due to a lack of effective customer targeting. This may be because some smaller organisations (especially start-ups) can struggle when it comes to hiring the right talent at the right price, often settling for inexperienced talent which they can grow over time. How can you engage with your customers? Whilst we recognise even the most junior marketer has a knowledge of the importance of customer targeting, often elements of the research process are left out. To be most successful, marketing strategies should combine all three of the below stages to appropriately target audiences and grow revenue. If you are struggling with your marketing strategy, you may be considering taking on some additional talent to help point you in the right direction. Working alongside businesses large and small, we are experienced in recruiting specialist marketing talent across a variety of sectors across agencies and in-house brands alike. For more information and a confidential chat get in touch with us today. Image credits: Header and image 1: Photo of people using laptop by Canva Studio https://www.pexels.com/photo/photo-of-people-using-laptop-3194521/
The importance of effective target marketing.
It may be just another gloomy January day, but our content calendar says its #Get to know your customers day. Big woop! Another content day which may seem to have little significance to your business long-term, but could actually be used to drive some extra engagement. Whilst you may think this day has little significance, it got us wondering about how customer expectations have changed in recent years. It is reported that almost two in every five consumers prefer targeted marketing which delivers content relevant to their needs and interests, despite concerns over data privacy. This spike in preference for more tailored communications is convenient given that in order for marketing strategies to be most effective, they need to reach a set targeted audience. Research indicates the use of targeted communications is driving ad spend globally, with the use of data centric platforms (like social media and paid media) dominating. By 2021 it is predicted online video advertising will grow at an average of 18% each year (twice as fast as other channels). Additionally, paid search will continue to grow at an average of 7% over this period, whilst traditional platforms like print will decline. The increased use of targeted digital communications enables brands to gather big data surrounding their consumers and sales channels, which can be used to improve business strategies to meet customer expectations. This is shown to increase conversion and revenue for organisations, demonstrating the vitality of targeted marketing to business prosperity. Whist many larger organisations have dedicated marketing teams to enforce this, many smaller organisations struggle with their marketing strategy due to a lack of direction. For instance, whilst a small brand may want to take advantage of the digital boom by using PPC advertising, around 62% of small business owners find these ads do not perform as expected, potentially due to a lack of effective customer targeting. This may be because some smaller organisations (especially start-ups) can struggle when it comes to hiring the right talent at the right price, often settling for inexperienced talent which they can grow over time. How can you engage with your customers? Whilst we recognise even the most junior marketer has a knowledge of the importance of customer targeting, often elements of the research process are left out. To be most successful, marketing strategies should combine all three of the below stages to appropriately target audiences and grow revenue. If you are struggling with your marketing strategy, you may be considering taking on some additional talent to help point you in the right direction. Working alongside businesses large and small, we are experienced in recruiting specialist marketing talent across a variety of sectors across agencies and in-house brands alike. For more information and a confidential chat get in touch with us today. Image credits: Header and image 1: Photo of people using laptop by Canva Studio https://www.pexels.com/photo/photo-of-people-using-laptop-3194521/
about 2 months ago
By Harry Silvester
Why you should relocate to Manchester
Though the northern regions are known to receive less funding than London (up to three times less during 2014), Manchester is leading the northern powerhouse, with an additional 7,500 creative jobs created in the past two years. Packed with independent shops, bars, restaurants, and now more than ever acting as a hub for creative and digital talent, Manchester is becoming an increasingly attractive location for those looking to enhance their career prospects within a friendly and sociable city. Of course we know the social reasons why you should consider a move to Manchester, but is it viable practically? Salary As a graduate, your prospects of earning a fair wage in Manchester are strong - you can expect to earn an average of £22,962 per year. A figure higher than the competitor cities, Birmingham and Newcastle. But what about senior opportunities? According to one of (back to what we were saying about making it seem like we have more than one) our agency specialists, Harry, “A lot of advertising agency specialists have relocated to Manchester, leading to more competition for senior roles in the region. As a result Manchester’s average agency salaries are as close to London’s as ever”. A figure confirmed salaries increasing an average of 41.9% over the course of ones career.. Though you can still expect to earn around £7,137 less per year than your London counterparts if you do move to Manchester, what you lose in salary you will save on costs of living. As one of the cheapest cities to live, with rent costing an average of £494 per month, Manchester currently presents itself as a unique location for graduates looking for an early break, but remains accessible for those who may be looking to expand living situation. To purchase your own home you will only have to save 26.9% of your monthly salary, a long departure from London’s whopping 80.5%. However these are only estimations and to see your potential earning capability, you can download our Northern salary survey, containing average wages for a variety of roles and levels from Marketing Executives to Communication & Creative Directors. Career opportunities Driven by the affordability of office space and operating costs in the area, many businesses are deciding to make the move to Manchester. With numerous top brands like TalkTalk, Missguided, Boohoo, Amazon and booking.com calling Manchester their home, there is a lot of potential for those looking to work within the retail, E-Commerce and service industries to gain employment in the region. Whilst agencies are not as prevalent in the area as alternative cities like Birmingham, those which exist in the region hold a strong presence due to their desire to work in-tandem with their clients. For instance, WPP’s decision to create a creative hub in the region was motivated by their desire to be closer to clients and their expansion is expected to increase the creative potential of the region. Increasing Manchester’s share of the creative and advertising market is likely to have a positive economic impact in the region, where an increase of 4% could bring a potential £1bn in additional annual revenue to the area, ensuring Manchester remains financially attractive for business investors and thus career prospects. We could talk about why you should relocate to Manchester all day, but that wouldn’t be a productive use of your job seeking time! For a closer look at the vacancies Manchester currently has on offer you can visit our job search page or get in touch with us today. Image 1: Manchester evening modern by (inactive account) https://pixabay.com/photos/manchester-evening-modern-building-2488681/ Header and image 2: Manchester Bridge port: by (inactive account) https://pixabay.com/photos/manchester-bridge-port-river-2501693/
Why you should relocate to Manchester
Though the northern regions are known to receive less funding than London (up to three times less during 2014), Manchester is leading the northern powerhouse, with an additional 7,500 creative jobs created in the past two years. Packed with independent shops, bars, restaurants, and now more than ever acting as a hub for creative and digital talent, Manchester is becoming an increasingly attractive location for those looking to enhance their career prospects within a friendly and sociable city. Of course we know the social reasons why you should consider a move to Manchester, but is it viable practically? Salary As a graduate, your prospects of earning a fair wage in Manchester are strong - you can expect to earn an average of £22,962 per year. A figure higher than the competitor cities, Birmingham and Newcastle. But what about senior opportunities? According to one of (back to what we were saying about making it seem like we have more than one) our agency specialists, Harry, “A lot of advertising agency specialists have relocated to Manchester, leading to more competition for senior roles in the region. As a result Manchester’s average agency salaries are as close to London’s as ever”. A figure confirmed salaries increasing an average of 41.9% over the course of ones career.. Though you can still expect to earn around £7,137 less per year than your London counterparts if you do move to Manchester, what you lose in salary you will save on costs of living. As one of the cheapest cities to live, with rent costing an average of £494 per month, Manchester currently presents itself as a unique location for graduates looking for an early break, but remains accessible for those who may be looking to expand living situation. To purchase your own home you will only have to save 26.9% of your monthly salary, a long departure from London’s whopping 80.5%. However these are only estimations and to see your potential earning capability, you can download our Northern salary survey, containing average wages for a variety of roles and levels from Marketing Executives to Communication & Creative Directors. Career opportunities Driven by the affordability of office space and operating costs in the area, many businesses are deciding to make the move to Manchester. With numerous top brands like TalkTalk, Missguided, Boohoo, Amazon and booking.com calling Manchester their home, there is a lot of potential for those looking to work within the retail, E-Commerce and service industries to gain employment in the region. Whilst agencies are not as prevalent in the area as alternative cities like Birmingham, those which exist in the region hold a strong presence due to their desire to work in-tandem with their clients. For instance, WPP’s decision to create a creative hub in the region was motivated by their desire to be closer to clients and their expansion is expected to increase the creative potential of the region. Increasing Manchester’s share of the creative and advertising market is likely to have a positive economic impact in the region, where an increase of 4% could bring a potential £1bn in additional annual revenue to the area, ensuring Manchester remains financially attractive for business investors and thus career prospects. We could talk about why you should relocate to Manchester all day, but that wouldn’t be a productive use of your job seeking time! For a closer look at the vacancies Manchester currently has on offer you can visit our job search page or get in touch with us today. Image 1: Manchester evening modern by (inactive account) https://pixabay.com/photos/manchester-evening-modern-building-2488681/ Header and image 2: Manchester Bridge port: by (inactive account) https://pixabay.com/photos/manchester-bridge-port-river-2501693/
about 2 months ago
By Harry Silvester
Why you should relocate to Birmingham
Whilst London is frequently touted as a hub for creative activity, a reported 7,620 business professionals have left the capital for smaller cities like Birmingham in the past year. We have previously recognised Birmingham as a potential hub for creative sector growth (thanks to HS2, lower costs of living and business investment potential), but we now wish to address specifically why you should relocate to the region. With January prompting people to make significant lifestyle changes and the job market experiencing a peak in both candidate and client activity, there seems like no better time than the present to consider your options in making a move. In doing so, there are obvious aspects you need to consider: Birmingham Salaries If you are a recent graduate hungry for a top salary, then Birmingham may not potentially be the place to move. With an average graduate salary of £21,823, starting wages in the Midlands region are low comparable to Glasgow (£26,195) and London (£25,909). However, it is not all bad news. If you hold some sector relevant experience and are willing to prove your worth over time, then Birmingham holds the highest potential for pay rises over alternative regions. In Birmingham you can expect to increase your salary by an average of 53.9%, higher than cities like London (52.8%) and Newcastle (50.2%). Whilst promising for established professionals, this is of course dependant upon the sector you work (or wish to work) in. For a more in-depth look at your career’s salary prospects by region, download our Midlands Salary Survey, which covers a variety of roles and levels from Marketing Executives to Communication & Creative Directors. Career opportunities We have previously reported investment in the Midlands region is increasing, making cities like Birmingham more attractive for businesses. In fact, if you want to work for a small business within the UK according to the 2019 Small Business Index, Birmingham is the best place to be. Outperforming cities like London, Manchester and Glasgow, the overall potential to join a growing firm and make a small difference within the region is high. In addition, for those who prefer to work as part of a larger team, many renowned businesses have made their home in Birmingham. With HSBC recently opening a new Headquarter in the region, alongside Deutsche bank and KPMG calling it their home, Birmingham is a strong base for anyone looking to work within the financial and professional service sectors away from the hustle of the capital. But Birmingham is not just about suits and the nine to five. It also plays host to a strong and ever growing agency market, which blends a range of large name brands like McCann, with smaller independent creative studios such as M3 who recently expanded into the city. We could probably talk about the range of opportunities Birmingham and the West Midlands has on offer all day, but that wouldn’t be a productive use of your job seeking time!. For a closer look at the vacancies Birmingham currently has on offer you can visit our job search page or get in touch with us today. Image credit Header: Birmingham, England by David Mark from Pixabay Image 1: Birmingham Canal by Phil Wild from Pixabay Image 2: Architecture Birmingham Image by khamkhor from Pixabay
Why you should relocate to Birmingham
Whilst London is frequently touted as a hub for creative activity, a reported 7,620 business professionals have left the capital for smaller cities like Birmingham in the past year. We have previously recognised Birmingham as a potential hub for creative sector growth (thanks to HS2, lower costs of living and business investment potential), but we now wish to address specifically why you should relocate to the region. With January prompting people to make significant lifestyle changes and the job market experiencing a peak in both candidate and client activity, there seems like no better time than the present to consider your options in making a move. In doing so, there are obvious aspects you need to consider: Birmingham Salaries If you are a recent graduate hungry for a top salary, then Birmingham may not potentially be the place to move. With an average graduate salary of £21,823, starting wages in the Midlands region are low comparable to Glasgow (£26,195) and London (£25,909). However, it is not all bad news. If you hold some sector relevant experience and are willing to prove your worth over time, then Birmingham holds the highest potential for pay rises over alternative regions. In Birmingham you can expect to increase your salary by an average of 53.9%, higher than cities like London (52.8%) and Newcastle (50.2%). Whilst promising for established professionals, this is of course dependant upon the sector you work (or wish to work) in. For a more in-depth look at your career’s salary prospects by region, download our Midlands Salary Survey, which covers a variety of roles and levels from Marketing Executives to Communication & Creative Directors. Career opportunities We have previously reported investment in the Midlands region is increasing, making cities like Birmingham more attractive for businesses. In fact, if you want to work for a small business within the UK according to the 2019 Small Business Index, Birmingham is the best place to be. Outperforming cities like London, Manchester and Glasgow, the overall potential to join a growing firm and make a small difference within the region is high. In addition, for those who prefer to work as part of a larger team, many renowned businesses have made their home in Birmingham. With HSBC recently opening a new Headquarter in the region, alongside Deutsche bank and KPMG calling it their home, Birmingham is a strong base for anyone looking to work within the financial and professional service sectors away from the hustle of the capital. But Birmingham is not just about suits and the nine to five. It also plays host to a strong and ever growing agency market, which blends a range of large name brands like McCann, with smaller independent creative studios such as M3 who recently expanded into the city. We could probably talk about the range of opportunities Birmingham and the West Midlands has on offer all day, but that wouldn’t be a productive use of your job seeking time!. For a closer look at the vacancies Birmingham currently has on offer you can visit our job search page or get in touch with us today. Image credit Header: Birmingham, England by David Mark from Pixabay Image 1: Birmingham Canal by Phil Wild from Pixabay Image 2: Architecture Birmingham Image by khamkhor from Pixabay
