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Our Latest Jobs
1 day ago
Leicestershire
Business Development Director
Business Development Director £50 - £60k + commission Leicester based Flexible working – not fully remote Pitch is working with very impressive Leicester based marketing agency and we’re helping them in the hunt for a Business Development Director to join their team. The team have pushed through 2021 and are set to have a phenomenal year, thanks to a range of new and existing clients. With the business going from strength to strength, they believe that now is the time to invest in their growth and bring a Business Development Director on board. The agency currently works with a range of local, national, and international brands across a range of industries. They can deliver creative work, web design and build, social, content, video, and events. So, they’re well positioned to deliver everything a brand needs and they have experience of doing it! If successful, you’ll join a business who know where they’re going and have a clear plan of how they’re going to get there. They’ve hit all the milestones they've set for this year and they’re showing no signs of slowing down. If you’d like to be part of this exceptional team and help, bring some brand-new clients on board, then get in touch today for a confidential chat. Basic package is generous, and commission is negotiable, call me to find out more. rebecca@pitchconsultants.co.uk 07814 057 584 AA123
1 day ago
Shrewsbury
Paid Specialist
Digital Specialist £25 - £35k Shrewsbury Flexible working 2/3 Pitch are on the lookout for a Digital Marketing Specialist to join a boutique Shrewsbury based digital agency. This is a brand new role so you would be expected to work autonomously, but there is scope for the post holder to grow a team around them dependant on the success of the role. Our client is looking for someone with a solid grounding in a digital marketing role. You will need to be hands-on across PPC/SEO, paid social, social media and content. You will also have analytical experience and be able to optimise digital marketing campaigns. In addition to this, you will need to be: Self-motivated with a passion for all things digital - you have an opportunity to mould the role. Very creative with the ability to create campaign ideas from scratch. An entrepreneurial mindset, with the ability to communicate, present and develop strong relationships with ease. Well versed with Google Analytics, Keyword planning tools and Facebook advertising. Confident with budgeting and optimising Ad spend. Competent with coordinating all marketing activities to generate leads. Experienced in setting up campaigns, managing and optimising them. Experienced in A/B testing on marketing campaigns. Able to develop engaging content for the website, blog and social accounts. Able to develop search engine optimisation (SEO) programs and increase the organic ranking. Our client are looking to move quite quickly with this role, so if you want to be part of this agencies digital evolution then don’t delay, apply today for immediate consideration. rebecca@pitchconsultants.co.uk CC123
1 day ago
Stafford
Digital Manager
Digital Content Manager Stafford £25 - £35k Flexible working 2/3 A brilliant opportunity has arisen for a talented Digital Manager to join a brilliant Staffordshire based agency. This long-standing and award-winning agency have outlined an exciting role for the digital team, to lead on social media and content for clients. The agency is a small but mighty, big on ideas, development, and long-term progression. There really is nothing small about what they want to achieve! If successful, you will be a key cog in the digital team, responsible for the development of client strategies and being involved in digital problem solving. You will be consultative in your approach and always sharing new ideas to enhance the PR, content and digital offerings the agency has. So what does the day to day look like? You will be collaborating with other members of the team to curate, create and manage all written published content. Creating opportunities to integrate campaigns and offer social media to wider clients. Acting as an advocate for all stakeholders in the social media space. Delivering digital PR, SEO and content for clients across a range of industries and channels. Social media - delivering campaigns for all main social media platforms, including paid social advertising and reporting. SEO – management of on and off-site SEO campaigns and reporting. Email marketing activity- idea generation, content creation and reporting. Website management- using Wordpress to manage and create SEO website content. Paid search - ensuring that ROI is being achieved and all campaign messaging is consistent across all digital channels. The role is broad and covers a range of digital marketing activity, so you will have the chance to get involved with lots of campaigns, clients, and brainstorming sessions. To be considered you’ll need to be able to evidence your experience in all the above, work as part of a team, have experience in a similar role and bring a focused can-do attitude to the team culture. If you’d like to find out more about this role, get in touch today for immediate consideration -rebecca@pitchconsultants.co.uk AA123
1 day ago
Glenfield
Group Account Director
Group Account Director £45 - £55k Leicester Flexible working, not fully remote. This is a truly phenomenal opportunity for a Group Account Director to join an agency during a very exciting period of growth. The role has come about due to growth in the agency’s accounts and the requirement for a strategic and commercial senior manager to join the team has arisen. Reporting directly into the MD, you will: Take the lead with the agency’s biggest accounts. Manage the account handling team Share responsibility for the growth and development of business. Based in rural Leicestershire, you will be working with an array of local, national, and international brands across of range of sectors so there is plenty to get your teeth into. With a path to progression and development already paved for you there’s a long term future for the right person and a package to support your growth too. What makes this team so special is not just the quality of their thinking and their creative output, but also their collaborative, ego free culture, where brilliant ideas can come from anywhere regardless of role or level. As such you’ll need to be: A brilliant team player, skilled at managing and motivating talented teams and enabling their ongoing development. Be brilliant with clients, with a sharp strategic and commercial mind. An ability to spot and convert new opportunities, whilst delighting clients with impeccable delivery. Hopefully you’ve read enough to convince you to put your hat in the ring. It’s a truly fabulous opportunity for any Group Account Director with serious ambition. The rewards are excellent and there’s stacks of forward opportunity. So, fire over your CV now for immediate, confidential consideration. AA123
3 days ago
Nottingham
PR Account Manager
Pitch is working in partnership with a lovely Nottingham based agency who is looking for a superstar PR Account Manager to join its growing team based in the city centre. A well-established integrated agency with a real specialism in PR, this agency continues to go from strength to strength and needs a talented PR Account Manager to support one of its key clients. The agency is a real gem, you’ll be working as part of an establish PR team with support from creative, social, video… whatever you need you have an in house team that can help you deliver it! You’ll very much focus on one client, but will be working with multiple stakeholders with very different needs and requirements, planning PR strategy (with the support of a brilliant AD) and delivering campaigns with both a regional and national focus. As well as traditional PR and media relations you’ll also be overseeing social and ad campaigns, utilising video and creating engaging online content. If you love taking the lead on campaign planning as well as having the opportunity to write highly creative and emotive content whilst building great relationships with a variety of media stakeholders this could be the perfect role for you! We’re looking for a candidate with experience working agency side and a real passion for consumer PR. You need to be happy in a true 360 PR role, from client management to selling in stories and everything in between. Agency experience is essential but the agency is open on the level it recruits - skills and attitude are key - so if you’re a talented Senior PR Account Executive looking to step up or an established PR Account Manager looking for your forever home get in touch to hear more about this fantastic role. BB123
3 days ago
Northampton, Northamptonshire, England
Social and Content Manager
Pitch is currently busy with lots of opportunities in Leicestershire! We are now recruiting for a digital specialist role, to join a thriving agency who are making big strides in international waters. This medium sized agency, who have welcomed 7 new staters throughout the pandemic, aren’t showing signs of slowing down. The opportunity is for Social Media Account Manager - we will consider both types of roles. As the agency have experienced a significant increase in demand for their digital services, there is now an opportunity for someone to take ownership and lead a series of accounts, delivering on Search, or Paid social media. Already housing a team of creatives, strategists, account directors, we are looking for someone dedicated to SEO or Paid social media to support in driving digital channel performance. You will have the opportunity to work with household brands, global clients and be part of an agency that truly cares about their culture and employee wellbeing. Requirements: N.B you do not need to tick all boxes below to be considered. Experience in a client-facing role, managing organic and paid search campaigns. Using SEMRush & Screaming Frog/AdWords, GDN, Google Analytics. Social channels; Facebook, LinkedIn, Youtube, Twitter. Optimising campaigns, tracking and reporting back to clients. Ability to develop long-term relationships with clients. Strategic insights for clients. Budget management. In return our client is offering a generous benefits package, including the opportunity to earn a bonus and plenty of flexibility with how you plan your working week - this role would however require you to be based in the office for at least 3 days per week. CC123
3 days ago
Birmingham
Paid Social Specialist
Pitch is partnered with a specialist Digital Marketing Agency looking to secure a Paid Social Manager to join their team. The agency is looking for a Paid Social Executive/ Manager to bolster their paid department and focus on delivering leads to a range of luxury clients. If successful, you will be responsible for the following day to day: Creating and launching ad campaigns Ensure funnels are working and set up correctly and are ready for traffic Consistently optimising and split testing to ensure you’re delivering the best results Writing ad copy and tweaking landing page copy Troubleshooting campaign issues Advising and directing clients on creatives needed to improve campaigns. Working in a team of paid social specialists you will work towards delivering the best results for your clients. Sharing best practices, trying new techniques, and always delivering the best results for your brands. To be considered for the role you will need: 2 years + of experience with Facebook paid advertising and analytics Experience in successfully managing a range of clients at any one time knowledge of working with clients who require lead generation campaign activity A solid understanding of opt-in funnels and CRO experience The ability to spot, analyse, and resolve problems in a campaign. The agency looks for excellent communication skills and creative thinking, with the ability to use both data and intuition to inform decisions. Super high attention to detail is a must as is being a team player. These guys are working towards a common goal to deliver not only the best results but the best service too. If you’d like to be part of their entrepreneurial team who invest in training and development, offer super flexible working, and have a solid benefits package then apply today for immediate consideration. BB123
3 days ago
Walsall
Freelance Artworker - Packaging
We’re looking for creative artworkers with extensive packaging experience. You’d have been responsible for the creation & delivery of creative artwork for commercial packaging. Key experience: + Ensure all creative artwork packaging are in-line with the product & brand guidelines. + Engaging with internal & external stakeholders + Liaise with external manufacturers & printers to deliver full delivery of high quality products. Key requirements: + 3+ years in a similar role + Strong level of experience with the Adobe CC + Excellent experience delivering creative artwork to completion + Experienced producing artwork in a fast paced studio environment £120 - £180/day Fully remote work other than the occasional visit to the Birmingham based office. AA123
Our Latest Opinions
5 days ago
By Lara Lee
Why your job advert isn’t getting applications
It’s easy to get frustrated when your job advertisement isn’t getting any or good quality applications, but in todays environment this is an extremely common issue which many of our clients have been facing. You don’t need us to tell you that the job market is extremely competitive right now. As businesses are recovering, growing and looking to expand their teams, employees are either resigning from their professions and making career changes or are staying committed to their current employer who has treated them well throughout Covid. To cut a long story short, there are less job seekers in the market which means they’re going to be selective about which jobs they apply for. Meaning the metaphorical ball is in your court for making your role appeal to them. Why hasn’t my job advert received applications? It’s vague or too long. Job seekers are highly intuitive. If your advert is vague about what they’re likely to be responsible for, the expectations of them and their daily responsibilities then they’re not getting a clear insight into the role on offer.This leaves an advert open to the interpretation that you’re not entirely sure what or who you’re looking for which can be an off-putting factor for job seekers who know exactly what they want in the market. This is also likely to happen when an advert is too long and can equally give the impression that you’re likely to expect too much of a prospective employee. You have a poor company reputation.Job seekers enjoy doing a little digging into hiring companies when applying for jobs. They’re normally on the lookout for something about your company culture and values to ascertain whether they can associate with what you’re offering and determine if they would enjoy working in that environment. With this in mind it’s always wise to keep on top of how people view your employer brand, as negative Google and Glassdoor reviews can all deter prospective applicants, especially if you boast a positive work environment within the advert. Tip from us: If you do have negative reviews online, always try to address them in a positive way. Offering an opportunity to discuss where you’ve gone wrong or how you’ve improved on a previous mistake in response can help to alleviate concerns. You don’t list many benefits. In an age where applicants are placing a higher value on the benefits package which companies offer, staying ahead of the game is important. One in two workers admit they’d be willing to sacrifice part of their salary for a more enhanced benefits package. With 44% of employees now wanting some form of hybrid working and training and personal development opportunities increasing in popularity, simply putting a salary on a job advertisement is no longer going to make the cut when it comes to attracting the very best applicants. We could probably talk all day about why your job advert may not be receiving the applications you want, so if the above hasn’t given you the insight you require, we’re pretty confident one of our team would be able to help you. Image credit: Header: Image adapted from photo by Michael Burrowsfrom Pexels
Why your job advert isn’t getting applications
It’s easy to get frustrated when your job advertisement isn’t getting any or good quality applications, but in todays environment this is an extremely common issue which many of our clients have been facing. You don’t need us to tell you that the job market is extremely competitive right now. As businesses are recovering, growing and looking to expand their teams, employees are either resigning from their professions and making career changes or are staying committed to their current employer who has treated them well throughout Covid. To cut a long story short, there are less job seekers in the market which means they’re going to be selective about which jobs they apply for. Meaning the metaphorical ball is in your court for making your role appeal to them. Why hasn’t my job advert received applications? It’s vague or too long. Job seekers are highly intuitive. If your advert is vague about what they’re likely to be responsible for, the expectations of them and their daily responsibilities then they’re not getting a clear insight into the role on offer.This leaves an advert open to the interpretation that you’re not entirely sure what or who you’re looking for which can be an off-putting factor for job seekers who know exactly what they want in the market. This is also likely to happen when an advert is too long and can equally give the impression that you’re likely to expect too much of a prospective employee. You have a poor company reputation.Job seekers enjoy doing a little digging into hiring companies when applying for jobs. They’re normally on the lookout for something about your company culture and values to ascertain whether they can associate with what you’re offering and determine if they would enjoy working in that environment. With this in mind it’s always wise to keep on top of how people view your employer brand, as negative Google and Glassdoor reviews can all deter prospective applicants, especially if you boast a positive work environment within the advert. Tip from us: If you do have negative reviews online, always try to address them in a positive way. Offering an opportunity to discuss where you’ve gone wrong or how you’ve improved on a previous mistake in response can help to alleviate concerns. You don’t list many benefits. In an age where applicants are placing a higher value on the benefits package which companies offer, staying ahead of the game is important. One in two workers admit they’d be willing to sacrifice part of their salary for a more enhanced benefits package. With 44% of employees now wanting some form of hybrid working and training and personal development opportunities increasing in popularity, simply putting a salary on a job advertisement is no longer going to make the cut when it comes to attracting the very best applicants. We could probably talk all day about why your job advert may not be receiving the applications you want, so if the above hasn’t given you the insight you require, we’re pretty confident one of our team would be able to help you. Image credit: Header: Image adapted from photo by Michael Burrowsfrom Pexels
11 days ago
By Rebecca Thomas
Do I need to commit to freelance full time
When we think of freelancers we often think about those individuals who are committed to working outside of the traditional 9-5 office lifestyle, working hard to make a name and a living for themselves on their own. It’s an image which rightly resonates for many, but can be off-putting for some when we discuss the potential for freelance work. But here’s the deal. You don’t have to be a gung’ho go getter to be a freelancer. Though many use it as a long-term option, freelancing is one of the most flexible recruitment options out there and can equally be used as a short-term alternative to employment. If you’ve recently been made redundant, you can freelance. If you’re waiting for a start date at your future company, you can freelance.If you’re looking to make a transition into a new sector, you can freelance. If you’re looking for flexible working, you can freelance. If you’re looking for part-time working, you can freelance. You don’t need to be fully committed to the freelance life to actually work in a freelance capacity, and if you’re considering taking the freelance route you should read our blog on whether it is the right option for you. Alternatively, feel free to reach out to our freelance consultant Rebecca who will be more than happy to guide you in the right direction.
Do I need to commit to freelance full time
When we think of freelancers we often think about those individuals who are committed to working outside of the traditional 9-5 office lifestyle, working hard to make a name and a living for themselves on their own. It’s an image which rightly resonates for many, but can be off-putting for some when we discuss the potential for freelance work. But here’s the deal. You don’t have to be a gung’ho go getter to be a freelancer. Though many use it as a long-term option, freelancing is one of the most flexible recruitment options out there and can equally be used as a short-term alternative to employment. If you’ve recently been made redundant, you can freelance. If you’re waiting for a start date at your future company, you can freelance.If you’re looking to make a transition into a new sector, you can freelance. If you’re looking for flexible working, you can freelance. If you’re looking for part-time working, you can freelance. You don’t need to be fully committed to the freelance life to actually work in a freelance capacity, and if you’re considering taking the freelance route you should read our blog on whether it is the right option for you. Alternatively, feel free to reach out to our freelance consultant Rebecca who will be more than happy to guide you in the right direction.
12 days ago
By Lara Lee
How long do employees stay in a job?
It’s undeniable that worker behaviours and expectations of employers have shifted over the past 18 months, resulting in many leaving or changing jobs in what has been dubbed ‘The Great Resignation’. A surveyed collection of global workers by Microsoft found that 41% were considering either quitting or changing professions this year and with labour shortages causing recruitment woes a focus on talent retention should be an important strategy for business owners. How long do employees stay in a job?How long employees stay in a job can be influenced by anything from age and desire for career progression to how well they feel they’re treated by a company and factors outside of their control such as redundancy. But to give you an idea of how things are currently looking, we did some digging into the average tenure periods over the last 6-12 months across some of our disciplines. Marketing Executive - 1.6 years Marketing Manager - 2.2 years Account Manager - 2.3 years Business Development Manager - 1.8 years SEO Executive - 1.5 yearsGraphic Designer - 1.4 years Web Developer 1.5 yearsHow to retain employeesWith the average tenure period just 1.7 years in the above examples, it is important that companies place a focus on how they can retain and engage with talent from day 1. Retaining employees is essential for time and financial saving in recruitment and training to backfill, but also helps to foster a stronger organisational culture as bonds are maintained, teamwork becomes easier, and some believe that service levels increase thanks to happier employees. Our advice61% of job seekers select to work with companies who match their values and personal beliefs.Take a look at your company values and consider how this could be extended to your employees. It could take the form of Wellness incentives, space to gather and play, gym memberships, regular team check-ins. What ever fits your vibe, do it. 47% of job seekers want a job that better fits their lifestyle.We’re all talking a lot about working from home when it comes to recruiting in today’s environment, but have you considered giving them the freedom to control their working hours around their life rather than the other way round. This isn’t just about starting and finishing earlier, it’s picking the kids up from school, attending a gym class, visiting a relative, the list is endless. If you’re looking for more insight and advice about today’s recruitment landscape, you can take a peak at what we’re writing, give us a follow, or have a friendly conversation with us - we’re pretty open.
How long do employees stay in a job?
It’s undeniable that worker behaviours and expectations of employers have shifted over the past 18 months, resulting in many leaving or changing jobs in what has been dubbed ‘The Great Resignation’. A surveyed collection of global workers by Microsoft found that 41% were considering either quitting or changing professions this year and with labour shortages causing recruitment woes a focus on talent retention should be an important strategy for business owners. How long do employees stay in a job?How long employees stay in a job can be influenced by anything from age and desire for career progression to how well they feel they’re treated by a company and factors outside of their control such as redundancy. But to give you an idea of how things are currently looking, we did some digging into the average tenure periods over the last 6-12 months across some of our disciplines. Marketing Executive - 1.6 years Marketing Manager - 2.2 years Account Manager - 2.3 years Business Development Manager - 1.8 years SEO Executive - 1.5 yearsGraphic Designer - 1.4 years Web Developer 1.5 yearsHow to retain employeesWith the average tenure period just 1.7 years in the above examples, it is important that companies place a focus on how they can retain and engage with talent from day 1. Retaining employees is essential for time and financial saving in recruitment and training to backfill, but also helps to foster a stronger organisational culture as bonds are maintained, teamwork becomes easier, and some believe that service levels increase thanks to happier employees. Our advice61% of job seekers select to work with companies who match their values and personal beliefs.Take a look at your company values and consider how this could be extended to your employees. It could take the form of Wellness incentives, space to gather and play, gym memberships, regular team check-ins. What ever fits your vibe, do it. 47% of job seekers want a job that better fits their lifestyle.We’re all talking a lot about working from home when it comes to recruiting in today’s environment, but have you considered giving them the freedom to control their working hours around their life rather than the other way round. This isn’t just about starting and finishing earlier, it’s picking the kids up from school, attending a gym class, visiting a relative, the list is endless. If you’re looking for more insight and advice about today’s recruitment landscape, you can take a peak at what we’re writing, give us a follow, or have a friendly conversation with us - we’re pretty open.
about 1 month ago
By Rebecca Thomas
Everything you need to know as a job seeker - Summer 2021
A lot has changed in the market since our previous job seeker trends blog, so we figured it was about time you all got an update on what you can expect and how you can get ahead in the summer 2021 job market. Because nothing beats that fresh tan, new job life right?.Now is the time to searchNow is the time to search for a new job. No really, get going!.During the summer months, we can expect to see the average volume of applications decrease by as much as 15%. And with the markets talent shortage putting further pressure on businesses looking to recruit, you can expect competition (depending on role level) to be much lower this year, than historical averages. Meaning today is the perfect time to be looking for your next job.Demand is returning to normal levelsA few months ago we would have told you that demand for digital skills reigned supreme. And in many ways it still does, as businesses seek to maintain digital engagement with consumers. However in recent months we have started to see substantial recovery in other areas, with demand for PR, creative, account handling and freelance talent starting to return to and in some instances exceed pre-covid levels as businesses grapple with recovery and substantial growth.Salaries have changed2020 certainly impacted salaries. But whilst some of you may be thinking this was for the worst, we’re here to tell you it was actually the inverse.Our salary surveys found that on the whole salaries maintained, with some growth in key in demand areas. For instance SEO professionals could expect to earn between £1,000 - £5,000 more in the Midlands than during 2018/19.Not all companies are offering flexible workingIn April we identified a trend that not all companies are offering flexible working options, and this seems to have remained true going into the summer. Though many businesses are adapting their remote and flexible working policies to enable a stronger work/life balance, it is worth talking with your recruiter or making an enquiry to the businesses about their flexible working arrangements prior to applying.Image credit: Header: Image adapted from Photo by Christina Morillo from Pexels
Everything you need to know as a job seeker - Summer 2021
A lot has changed in the market since our previous job seeker trends blog, so we figured it was about time you all got an update on what you can expect and how you can get ahead in the summer 2021 job market. Because nothing beats that fresh tan, new job life right?.Now is the time to searchNow is the time to search for a new job. No really, get going!.During the summer months, we can expect to see the average volume of applications decrease by as much as 15%. And with the markets talent shortage putting further pressure on businesses looking to recruit, you can expect competition (depending on role level) to be much lower this year, than historical averages. Meaning today is the perfect time to be looking for your next job.Demand is returning to normal levelsA few months ago we would have told you that demand for digital skills reigned supreme. And in many ways it still does, as businesses seek to maintain digital engagement with consumers. However in recent months we have started to see substantial recovery in other areas, with demand for PR, creative, account handling and freelance talent starting to return to and in some instances exceed pre-covid levels as businesses grapple with recovery and substantial growth.Salaries have changed2020 certainly impacted salaries. But whilst some of you may be thinking this was for the worst, we’re here to tell you it was actually the inverse.Our salary surveys found that on the whole salaries maintained, with some growth in key in demand areas. For instance SEO professionals could expect to earn between £1,000 - £5,000 more in the Midlands than during 2018/19.Not all companies are offering flexible workingIn April we identified a trend that not all companies are offering flexible working options, and this seems to have remained true going into the summer. Though many businesses are adapting their remote and flexible working policies to enable a stronger work/life balance, it is worth talking with your recruiter or making an enquiry to the businesses about their flexible working arrangements prior to applying.Image credit: Header: Image adapted from Photo by Christina Morillo from Pexels
about 1 month ago
By Lara Lee
Is the manufacturing industry really tech averse?
Some job seekers are often put off applying to manufacturing businesses, because they think the industry holds a reputation for being technologically adverse and unfavourable towards change and innovation.This couldn’t be further from the truth.In fact the manufacturing industry is renowned for its early adoption of new technologies which help to speed up logistics and supply chains. A trait which saw many in the industry succeed throughout 2020.As manufacturing businesses look forwards, many are turning to cloud technology, AI and the internet of things, to ensure they’re as agile as possible in the future.The agility crafted through digital transformations means that manufacturing businesses are also able to maximise performance in other areas of their business with the prospect of decreasing operational costs, improving customer satisfaction and increasing revenue on the cards.The people elementThe manufacturing industry may not be as tech adverse as originally considered, but it’s the people at the heart of a digital transformation which make it work.Having the right skills within an organisation can make or break the success rate of a digital transformation, however some manufacturing businesses may struggle to attract talent due to industry perceptions. If this is the case for you, then it may be worth speaking with Lara about how you can enhance your employer brand and utilise your early adopter status to your advantage.Image credit: Header: Image adapted from Photo by Pixabay from Pexels
Is the manufacturing industry really tech averse?
Some job seekers are often put off applying to manufacturing businesses, because they think the industry holds a reputation for being technologically adverse and unfavourable towards change and innovation.This couldn’t be further from the truth.In fact the manufacturing industry is renowned for its early adoption of new technologies which help to speed up logistics and supply chains. A trait which saw many in the industry succeed throughout 2020.As manufacturing businesses look forwards, many are turning to cloud technology, AI and the internet of things, to ensure they’re as agile as possible in the future.The agility crafted through digital transformations means that manufacturing businesses are also able to maximise performance in other areas of their business with the prospect of decreasing operational costs, improving customer satisfaction and increasing revenue on the cards.The people elementThe manufacturing industry may not be as tech adverse as originally considered, but it’s the people at the heart of a digital transformation which make it work.Having the right skills within an organisation can make or break the success rate of a digital transformation, however some manufacturing businesses may struggle to attract talent due to industry perceptions. If this is the case for you, then it may be worth speaking with Lara about how you can enhance your employer brand and utilise your early adopter status to your advantage.Image credit: Header: Image adapted from Photo by Pixabay from Pexels
about 1 month ago
By Heidi Moreby
The print resurrection - Is print marketing making a comeback?
Digital channels are the best way to attract consumers.Print marketing is expensive.Print marketing delivers little return.So we’re not going to focus on it.Could this be a mistake?With the rise of digital marketing and e-commerce channels in recent years, and a special nod to 2020 when consumers shifted their buying habits to online channels, it’s understandable why so many brands would give print less attention.But as the digital environment becomes increasingly cluttered, finding unique ways to engage with consumers has become key to a successful marketing strategy.In comes print marketing. Research has found sending print mail to consumers can help to increase credibility and legitimacy surrounding a brand. In some instances, this led to a boost in sales when combined with other marketing channels. For instance, when a consumer is emailed and sent a catalogue sales in a luxury consumer brand experienced a 49% uplift in sales, with an equally impressive 125% increase in enquires.If that isn’t enough to make you think. What if we told you that response rates from catalogues increased by 170% between 2004 - 2018.What we’re seeingWith more brands reexamining their marketing strategies, looking to engage with consumers through less cluttered channels, print and direct marketing is increasing in attractiveness.Because of this we’re seeing more demand for generalist marketers who are willing to lend their hand across a variety of channels to create a fully integrated omni-channel marketing experience for customers. You can find these jobs here.So, what are your thoughts on print marketing? A resurrecting platform or a one off uplift? Will you be incorporating it into your marketing strategies? Drop us a comment and let us know - we’re always eager to hear your thoughts.Image credit:Header: Image adapted from Photo by cottonbro from Pexels
The print resurrection - Is print marketing making a comeback?
Digital channels are the best way to attract consumers.Print marketing is expensive.Print marketing delivers little return.So we’re not going to focus on it.Could this be a mistake?With the rise of digital marketing and e-commerce channels in recent years, and a special nod to 2020 when consumers shifted their buying habits to online channels, it’s understandable why so many brands would give print less attention.But as the digital environment becomes increasingly cluttered, finding unique ways to engage with consumers has become key to a successful marketing strategy.In comes print marketing. Research has found sending print mail to consumers can help to increase credibility and legitimacy surrounding a brand. In some instances, this led to a boost in sales when combined with other marketing channels. For instance, when a consumer is emailed and sent a catalogue sales in a luxury consumer brand experienced a 49% uplift in sales, with an equally impressive 125% increase in enquires.If that isn’t enough to make you think. What if we told you that response rates from catalogues increased by 170% between 2004 - 2018.What we’re seeingWith more brands reexamining their marketing strategies, looking to engage with consumers through less cluttered channels, print and direct marketing is increasing in attractiveness.Because of this we’re seeing more demand for generalist marketers who are willing to lend their hand across a variety of channels to create a fully integrated omni-channel marketing experience for customers. You can find these jobs here.So, what are your thoughts on print marketing? A resurrecting platform or a one off uplift? Will you be incorporating it into your marketing strategies? Drop us a comment and let us know - we’re always eager to hear your thoughts.Image credit:Header: Image adapted from Photo by cottonbro from Pexels
