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Brand Manager in Worcester

Brand Manager

A Brand Manager sits as part of a marketing team, in an FMCG food or drinks business. Brand Managers are responsible for developing an exciting and effective brand and marketing strategy, which will work alongside category, commercial and NPD/innovation teams. They will often have Assistant Brand Managers reporting into them.

 
They may report into a Marketing Manager, Head of Marketing or Marketing Director to implement the marketing strategy to deliver key marketing objectives. Day to day management of the annual brand activation plan to drive business growth, support channel requirements, and achieve marketing objectives. Lead & plan shopper marketing activations and material with Top 5 and all other retailers, as well as activations in OOH and other channels Day-to-day management of activation agencies (PR, digital, social, shopper and experiential) to ensure effective plans are in place to deliver fully integrated campaigns. Manage day-to-day agency interactions to execute activations through retailers, retailer agencies and foodservice/new channel customers. Monitor and evaluate campaign success, making clear recommendations for future improvements. 
 
They will typically be paid £40,000-£55,000 per annum.

Worcester

Worcester is a cathedral city in the heart of the English countryside and has great historical significance having been the site of the Battle of Worcester in 1651 which signaled the end of the English Civil War. Other historical significance the city lays claim to includes being the home of Royal Worcester Porcelain and the home of composer Sir Edward Elgar for the majority of his life.

It is also famous for being home to Lea & Perrins Worcestershire Sauce, the Morgan Sports car factory, its Norman/Gothic Cathedral and for its natural Malvern Spring Waters.

Worcester is surrounded by the Malvern Hills and the Cotswolds and the city centre offers numerous riverside cafes and bars, shops, museums, theatres and live cultural events, which is why it was named in the top 50 best urban places to live by The Sunday Times in 2015.