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Brand Manager in York

Brand Manager

A Brand Manager sits as part of a marketing team, in an FMCG food or drinks business. Brand Managers are responsible for developing an exciting and effective brand and marketing strategy, which will work alongside category, commercial and NPD/innovation teams. They will often have Assistant Brand Managers reporting into them.

 
They may report into a Marketing Manager, Head of Marketing or Marketing Director to implement the marketing strategy to deliver key marketing objectives. Day to day management of the annual brand activation plan to drive business growth, support channel requirements, and achieve marketing objectives. Lead & plan shopper marketing activations and material with Top 5 and all other retailers, as well as activations in OOH and other channels Day-to-day management of activation agencies (PR, digital, social, shopper and experiential) to ensure effective plans are in place to deliver fully integrated campaigns. Manage day-to-day agency interactions to execute activations through retailers, retailer agencies and foodservice/new channel customers. Monitor and evaluate campaign success, making clear recommendations for future improvements. 
 
They will typically be paid £40,000-£55,000 per annum.

York

Nowhere in northern England says 'medieval' quite like York: a city of extraordinary cultural and historical wealth that has lost very little of its pre-industrial charm. A beautiful circuit of 13th-century walls enclose a medieval web of narrow streets. At its heart lies the awe-inspiring York Minster, one of the most beautiful Gothic cathedrals in the world. The city’s long history and rich heritage is woven into virtually every brick and beam, and the modern tourist-oriented city with its myriad museums, restaurants, cafes and traditional pubs, is a carefully maintained heir to that prized heritage.