The primary goal of Customer Relationship Management is to drive customer loyalty and growth across all territories through an understanding of their behaviours and needs. The CRM strategy must deliver increased frequency of purchase and therefore improved customer retention via a sophisticated communications plan. The CRM Executive works closely with the CRM Manager in developing and delivering this strategy, as well as creative input on new targeting strategies and influencing customer care.  Reporting to the CRM Manager, the CRM Executive is responsible for implementing customer communications. Their aim is to improve efficiency and customer engagement as well as encouraging repeat custom. The CRM Executive will work closely with the CRM Manager to develop innovative and engaging communication looking at content, structure, frequency and audience. They will look at previous campaign results, looking for ways to improve effectiveness. To be considered employers look for proven success in an insight driven marketing role and with the ever growing importance of digital CRM, any experience of basic editing of HTML as well as knowledge of email metrics and analytics especially Google Analytics is increasingly desirable. Salary wise outside of London the role generally pays between £23,000 to £34,000 depending on regional variance and level of experience.

We couldn’t limit our ethos for being a recruitment company who do things the right way to one location. That just wouldn’t be fair!

We seek to work with everyone from independent start-ups to globally renowned businesses across the West Midlands, supplying them with the best marketing, PR, Creative and Sales talent.

A hub for skilled creative and communications professionals. The West Midlands is home to the cities of Worcester, Birmingham, Coventry, Stafford and Wolverhampton.

It plays host to some instantly recognisable brands and innovative start-ups within the agency and media space, making it a hub for creativity outside of London. Birmingham also spotlights some fantastic financial & professional service organisations, educational institutions, charities, FMCG & consumer brands, alongside boasting a rich manufacturing + engineering heritage.

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Top skills in demand in The West Midlands (well according to us anyway):

The West Midlands has strong demand for marketing, digital and communications skills. These are some of the most popular roles we work in partnership with clients on.

• Marketing + Digital Marketing Specialists

• Account Handling/Management

• Public Relations

• Development (Front, Back-end & Fullstack)

• Content Specialists

• Designers (Graphic, Digital)

• Project Management

• SEO

• PPC/Paid Advertising
  

What are salaries like in The West Midlands?

Providing a benchmarker for salaries, our Midlands salary survey is the perfect tool for those based in The West Midlands to gain an idea of what the market is offering.