CRM Manager
The CRM Manager is responsible for planning and delivering the full CRM strategy. They will fully understand the needs of the customer and be proactive in continuously improving the customer experience. The CRM Manager will map out the customer journey analysing all touch points along the way. They will monitor and analyse customer behaviour and loyalty to ensure engagement is long term. The CRM Manager might have a say in what software or system is used to store and monitor customer data and will keep an eye on how that database is segmented. Employers look for candidates with previous marketing experience (predominantly digital & direct marketing) focusing around customer acquisition and retention. Salary wise outside of London the role generally pays between £38,000 to £50,000 depending on regional variance and level of experience.
Bath
Bath is a designated a UNESCO World Heritage site located in southwest England. Bath is home to some of the UK’s most celebrated 18th century Georgian architecture and one of the world’s best preserved Roman bath houses, where you can bathe in naturally hot spa water.
Traditionally Bath had an important manufacturing sector, but in more recent years this has declined and the city is now better known for it’s growing software, education, health, publishing and service industries.
Bath is an extremely popular tourist destination, famed for it’s theatres, museums, cultural and sporting venues.
