CRM Manager
The CRM Manager is responsible for planning and delivering the full CRM strategy. They will fully understand the needs of the customer and be proactive in continuously improving the customer experience. The CRM Manager will map out the customer journey analysing all touch points along the way. They will monitor and analyse customer behaviour and loyalty to ensure engagement is long term. The CRM Manager might have a say in what software or system is used to store and monitor customer data and will keep an eye on how that database is segmented. Employers look for candidates with previous marketing experience (predominantly digital & direct marketing) focusing around customer acquisition and retention. Salary wise outside of London the role generally pays between £38,000 to £50,000 depending on regional variance and level of experience.
Berkshire
Berkshire is based in the south east of England, to the west of London. It is renowned for it’s links with the royal family and in recognition of this it was given the title ‘Royal County’ by the Queen in 1958.
Berkshire is extremely popular with visitors, with an array of places to visit, the most famous of which is undoubtedly Windsor Castle. Other popular destinations include the likes of Eton College and Ascot Racecourse.
The largest towns in the county are Reading, Slough, Newbury, Bracknell, Maidenhead, Workingham, Windsor and Sandhurst.
As a county Berkshire is on London’s doorstep, making it extremely popular with commuters, however, there’s also a huge amount of commerce and industry in the county.
The region is particularly well known for being home to some of the UK and the world’s biggest technology and high tech businesses, as well as the headquarters of globally renowned pharmaceutical, fmcg, financial services and automotive organisations.
These include Vodafone, O2, Panasonic, Dell, Siemens, Hewlett-Packard, Microsoft, Oracle Corporation, Sun Microsystems, Bayer AG, Reckitt Benckiser, BMW Group and numerous others.
