The CRM Manager is responsible for planning and delivering the full CRM strategy. They will fully understand the needs of the customer and be proactive in continuously improving the customer experience. The CRM Manager will map out the customer journey analysing all touch points along the way. They will monitor and analyse customer behaviour and loyalty to ensure engagement is long term. The CRM Manager might have a say in what software or system is used to store and monitor customer data and will keep an eye on how that database is segmented. Employers look for candidates with previous marketing experience (predominantly digital & direct marketing) focusing around customer acquisition and retention. Salary wise outside of London the role generally pays between £38,000 to £50,000 depending on regional variance and level of experience.

We couldn’t limit our ethos for being a recruitment company who do things the right way to one location. That just wouldn’t be fair!

We seek to work with everyone from independent start-ups to globally renowned businesses across the West Midlands, supplying them with the best marketing, PR, Creative and Sales talent.

A hub for skilled creative and communications professionals. The West Midlands is home to the cities of Worcester, Birmingham, Coventry, Stafford and Wolverhampton.

It plays host to some instantly recognisable brands and innovative start-ups within the agency and media space, making it a hub for creativity outside of London. Birmingham also spotlights some fantastic financial & professional service organisations, educational institutions, charities, FMCG & consumer brands, alongside boasting a rich manufacturing + engineering heritage.

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Top skills in demand in The West Midlands (well according to us anyway):

The West Midlands has strong demand for marketing, digital and communications skills. These are some of the most popular roles we work in partnership with clients on.

• Marketing + Digital Marketing Specialists

• Account Handling/Management

• Public Relations

• Development (Front, Back-end & Fullstack)

• Content Specialists

• Designers (Graphic, Digital)

• Project Management

• SEO

• PPC/Paid Advertising
  

What are salaries like in The West Midlands?

Providing a benchmarker for salaries, our Midlands salary survey is the perfect tool for those based in The West Midlands to gain an idea of what the market is offering.