Category Manager
A Category Manager working for an FMCG food or drinks manufacturer will manage the category strategy across a portfolio of branded of own label/private label products. A Category Manager may report into a Senior Category Manager, Head of Category, Category Controller or in some cases the Category Director. They will analyse data to produce customer-focused category plans via recommendations on optimum range assortment, promotions and pricing.
A Category Manager will have specific retailer accounts that they manage, they may support Top 4 Grocery accounts such as Tesco, Asda, Morrisons or Sainsbury's or premium retailers such as Waitrose and Marks & Spencer (M&S). Alternatively they may be responsible for the category relationships across the Convenience, Out of Home (OOH) or food service channels and support customers such as Co-op, Mccoll’s, Booker, Nisa, Costcutter, Poundland, Boots, Spar, Londis or Budgens.
A Category Manager will create actionable category insights to assist in the delivery of commercial objectives and enhance the development of any brands or own label products that fall under their remit. They will be very analytical and use data solutions and providers such as Kantar, Nielsen, Dunnhumby and IRI to provide analysis and trend recommendations to both retailers and the business they are employed by. They will work closely with the Marketing, NPD, Finance and Sales teams to understand the commerciality of key decisions, whilst building relationships with key retail customer contacts to identify and create category opportunities which facilitate profitable sales growth.
Salary wise the role generally pays between £40,000 to £60,000 depending on regional variance and level of experience.
Greater Manchester
We couldn’t limit our ethos for being a recruitment company who do things the right way to one location. That just wouldn’t be fair!
We seek to work with everyone from independent start-ups to globally renowned businesses across Greater Manchester, supplying them with the best marketing, PR, Creative and Sales talent.
Mostly known it’s rich variety of creative and communication agencies - we’ve all heard of media city haven’t we?. Greater Manchester is a fantastic location for those looking to develop their career in the agency space. The city is also receiving high levels of recognition and investment from pioneering and established B2C brands mostly within the cosmetics, fashion and FMCG sectors. A city truly on the rise, we can’t wait to see how Greater Manchester grows.
Top skills in demand in Greater Manchester (well according to us anyway):
Greater Manchester holds strong demand for marketing, digital and communication skillsets. These are some of the most popular roles we work in partnership with clients on.
Marketing + Digital Marketing
Public relations
Web Development (Front, Back-end & Fullstack)
SEO
PPC/Paid Advertising
Product Management
Brand Management
What are salaries like in Greater Manchester?
Providing a benchmarker for salaries, our North salary survey is the perfect tool for those based in the Greater Manchester area to gain an idea of what the market is offering.
