Creative Director
Creative Directors are the driving force in all creative departments and are responsible for leading the creative output of the agency, ensuring that the best possible work is being produced for clients at all times. They are the figurehead for the agency’s creative reputation.
Creative Directors will have come through the creative ranks, most often from either an Art Director or Copywriter background. Having said that, away from the advertising agency world Creative Directors in brand, design, or digital agencies will more likely have come through the design ranks. What’s always consistent is their creative vision and their clear leadership qualities.
What sets them apart and allows them to make the transition from talented creative, to leader, is their ability to inspire their teams to develop the best possible creative ideas and to build an environment that allows creative talent to flourish and ideas to thrive.
Creative Directors need to combine outstanding creative vision with a strong commercial understanding and an ability to inspire both their teams, the wider agency and their clients. As such they’ll invariably be a skilled presenter and story teller. Creative Directors are a key part of the agency management and leadership team, with overall responsibility for the creative department.
Key responsibilities will include:
- Establishing the agency’s creative philosophy, strategy and objectives,
- Representing the agency at industry events, panels and groups.
- Managing the work, performance and professional development of creative teams
- Ensuring that work is both creatively outstanding and effective, whilst also consistent with client’s brand guidelines/objectives
- Pitching ideas and campaigns to existing and potential clients.
Depending on the size/type of agency, Creative Directors are sometimes also called Creative Partner, Design Director, Executive Creative Director and other such combinations. Salary wise outside of London the role generally pays between £68,000 to £120,000 depending on regional variance and level of experience.
East Midlands
We couldn’t limit our ethos for being a recruitment company who do things the right way to one location. That just wouldn’t be fair!
We seek to work with everyone from independent start-ups to globally renowned businesses across the East Midlands, supplying them with the best marketing, PR, Creative and Sales talent.
A growing hub of talent, the East Midlands is home to the cities of Derby, Leicester, Lincoln, Northampton and Nottingham. A growing base of small to medium communications and media production agencies and instantly recognisable health, hospitality and fashion brands, the East Midlands has plenty on offer for those looking to develop their career.
Top skills in demand in the East Midlands (well according to us anyway):
The East Midlands has strong demand for marketing, digital and communication skillsets. These are some of the most popular roles we work in partnership with clients on.
Designers (Graphic, Digital)
E-Commerce
Marketing + Digital Marketing
Account Handling
Web Development (Front, Back-end & Fullstack)
Project Management
Artworkers
What are salaries in the East Midlands like?
Providing a benchmarker for salaries, our Midlands salary survey is the perfect tool for those based in the East Midlands to gain an idea of what the market is offering.
