Creative Director
Creative Directors are the driving force in all creative departments and are responsible for leading the creative output of the agency, ensuring that the best possible work is being produced for clients at all times. They are the figurehead for the agency’s creative reputation.
Creative Directors will have come through the creative ranks, most often from either an Art Director or Copywriter background. Having said that, away from the advertising agency world Creative Directors in brand, design, or digital agencies will more likely have come through the design ranks. What’s always consistent is their creative vision and their clear leadership qualities.
What sets them apart and allows them to make the transition from talented creative, to leader, is their ability to inspire their teams to develop the best possible creative ideas and to build an environment that allows creative talent to flourish and ideas to thrive.
Creative Directors need to combine outstanding creative vision with a strong commercial understanding and an ability to inspire both their teams, the wider agency and their clients. As such they’ll invariably be a skilled presenter and story teller. Creative Directors are a key part of the agency management and leadership team, with overall responsibility for the creative department.
Key responsibilities will include:
- Establishing the agency’s creative philosophy, strategy and objectives,
- Representing the agency at industry events, panels and groups.
- Managing the work, performance and professional development of creative teams
- Ensuring that work is both creatively outstanding and effective, whilst also consistent with client’s brand guidelines/objectives
- Pitching ideas and campaigns to existing and potential clients.
Depending on the size/type of agency, Creative Directors are sometimes also called Creative Partner, Design Director, Executive Creative Director and other such combinations. Salary wise outside of London the role generally pays between £68,000 to £120,000 depending on regional variance and level of experience.
London
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras tincidunt, est eu semper hendrerit, erat libero venenatis odio, non dictum augue ipsum vitae turpis. Fusce mi lacus, interdum in arcu sed, accumsan luctus augue. Maecenas ultrices nulla sed elementum tincidunt. Integer luctus porttitor turpis lobortis laoreet. Suspendisse nec egestas sapien. Nulla auctor lorem leo, in egestas enim ultrices vel. Mauris id accumsan nunc, ut feugiat velit. Proin a nulla sed diam auctor vehicula. Aliquam viverra ultricies lacus, et feugiat mauris vehicula a. Duis consequat faucibus pellentesque. Fusce augue leo, convallis nec ornare in, semper in enim. Quisque tempor elit ut rhoncus tristique. Fusce posuere viverra turpis, egestas viverra velit. Praesent rutrum elit vitae ante tincidunt ultrices.
Quisque at tristique lacus. Donec eu maximus nunc, sed ultrices lacus. Etiam quis lacus sed mauris rutrum faucibus ut non lectus. Cras porttitor est a sem malesuada imperdiet. Donec eget justo nec nisl pulvinar tristique. Phasellus et accumsan nulla. Aliquam ac luctus eros. Aenean vel neque leo. Etiam a ex eget ante maximus commodo quis vitae lorem. Ut facilisis nisi a bibendum malesuada. Aenean lobortis risus dui, ut dapibus augue elementum quis. Nam at enim neque. Maecenas consequat massa non neque semper volutpat.
Nunc feugiat nibh ipsum, ut molestie leo volutpat eget. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ac hendrerit dui, eget posuere dolor. In erat massa, vehicula vel rhoncus vitae, ullamcorper ut eros. Nullam euismod molestie massa, sit amet vestibulum massa blandit vitae. Phasellus rutrum commodo leo, ut tincidunt libero lobortis sit amet. Sed facilisis ut sapien a porttitor. Morbi nibh enim, auctor blandit porta vitae, venenatis a eros.
