Digital Marketing Manager
The Digital Marketing Manager is responsible for research, planning and execution of the company’s digital marketing activity. This will cover all aspects of digital working closely with other departments to ensure digital marketing activity works cohesively across all marketing channels.
Whether it’s SEO, PPC, eCRM or full web build and design projects, the Digital Marketing Manager generally takes the lead on ensuring smooth delivery on time and to budget. This might be a combination of working with an internal team as well as external agencies. They will map out campaign timelines, resource requirements and budgets required.
The Digital Marketing Manager is able to analyse stats and activity reports to make recommendations internally for future digital campaigns and best practice.
Employers look for experienced digital marketers, either in-house or agency. They might also request previous experience within the sector ensuring candidates understand how to market within their space (retail, consumer, manufacturing, IT etc.).
Salary wise outside of London the role generally pays between £40,000 to £56,000 depending on regional variance and level of experience.
Cheltenham
Also known as Cheltenham Spa, it is located on the edge of the Cotswolds, an Area of Outstanding Natural Beauty in Gloucestershire, England; with its existing motto of ‘Salubritas et Erudito’ meaning 'health and education', Cheltenham has been a health holiday destination since the discovery of its local mineral springs in 1716. In the rich man’s 18th century, Cheltenham rivalled Bath for the country’s best spa resort and today still maintains its stately air thanks to many Regency buildings and manicured town squares. It’s now best known for its racecourse, which can attract up to 40,000 people each March for England's annual premier steeplechase event, the Gold Cup. Cheltenham's excellent standard of accommodation and restaurants make it an incredibly attractive Midlands base. Proud of its numerous internationally renowned and historic schools, the county town also hosts several festivals of culture, featuring globally famous contributors and attendees, such as the Cheltenham Literature Festival, the Cheltenham Jazz Festival, the Cheltenham Science Festival, the Cheltenham Music Festival and the Cheltenham Food & Drink Festival.
Cheltenham is a hot bed for direct and response marketing.
