Digital Marketing Manager
The Digital Marketing Manager is responsible for research, planning and execution of the company’s digital marketing activity. This will cover all aspects of digital working closely with other departments to ensure digital marketing activity works cohesively across all marketing channels.
Whether it’s SEO, PPC, eCRM or full web build and design projects, the Digital Marketing Manager generally takes the lead on ensuring smooth delivery on time and to budget. This might be a combination of working with an internal team as well as external agencies. They will map out campaign timelines, resource requirements and budgets required.
The Digital Marketing Manager is able to analyse stats and activity reports to make recommendations internally for future digital campaigns and best practice.
Employers look for experienced digital marketers, either in-house or agency. They might also request previous experience within the sector ensuring candidates understand how to market within their space (retail, consumer, manufacturing, IT etc.).
Salary wise outside of London the role generally pays between £40,000 to £56,000 depending on regional variance and level of experience.
London
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