Marketing Director
As a Marketing Director within an FMCG organisation you'll perform a more strategic role than the Marketing Manager and could look after a specific brand or be responsible for the marketing approach for the entire company. You will work along side the brand, innovation, category, new product development (NPD) and sales/commercial teams.
A good Marketing Director will be a leader and have the ability to inspire teams, constantly re-appraising all the marketing tools within the business to ensure they are giving the company an advantage over its competitors.The role is an instrumental one for food and drinks businesses and calls for creativity, insight and commercial acumen.
As a Marketing Director you'll be very much looking after your company's image, brand and also its market share within it’s category and with the grocery, convenience or high street retailers. You'll be making sure that your company is meeting the needs of its customers, so you'll be getting into the mind set of your shoppers/consumers and thinking about their needs. At the same time, you'll make sure that your own business is communicating and advertising what your company has to offer to meet these needs and wants.
It's a high pressure job and you'll need to be commercially aware of the way your company operates. With support from the Managing Director you will be responsible for the vision of your company's marketing strategies, whilst analysing data and working with the shopper marketing function, category management teams, new product development (NPD) and sales/ commercial teams.
To be a good FMCG Marketing Director within the food and drinks industry you need to have imagination and enthusiasm, an eye for trends and products but also be extremely commercial and have a solid understanding of profit & loss (P&L)
Salary wise the role generally pays between £80,000 to £150,000 dependant on size of business, regional variance and level of experience.
London
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras tincidunt, est eu semper hendrerit, erat libero venenatis odio, non dictum augue ipsum vitae turpis. Fusce mi lacus, interdum in arcu sed, accumsan luctus augue. Maecenas ultrices nulla sed elementum tincidunt. Integer luctus porttitor turpis lobortis laoreet. Suspendisse nec egestas sapien. Nulla auctor lorem leo, in egestas enim ultrices vel. Mauris id accumsan nunc, ut feugiat velit. Proin a nulla sed diam auctor vehicula. Aliquam viverra ultricies lacus, et feugiat mauris vehicula a. Duis consequat faucibus pellentesque. Fusce augue leo, convallis nec ornare in, semper in enim. Quisque tempor elit ut rhoncus tristique. Fusce posuere viverra turpis, egestas viverra velit. Praesent rutrum elit vitae ante tincidunt ultrices.
Quisque at tristique lacus. Donec eu maximus nunc, sed ultrices lacus. Etiam quis lacus sed mauris rutrum faucibus ut non lectus. Cras porttitor est a sem malesuada imperdiet. Donec eget justo nec nisl pulvinar tristique. Phasellus et accumsan nulla. Aliquam ac luctus eros. Aenean vel neque leo. Etiam a ex eget ante maximus commodo quis vitae lorem. Ut facilisis nisi a bibendum malesuada. Aenean lobortis risus dui, ut dapibus augue elementum quis. Nam at enim neque. Maecenas consequat massa non neque semper volutpat.
Nunc feugiat nibh ipsum, ut molestie leo volutpat eget. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ac hendrerit dui, eget posuere dolor. In erat massa, vehicula vel rhoncus vitae, ullamcorper ut eros. Nullam euismod molestie massa, sit amet vestibulum massa blandit vitae. Phasellus rutrum commodo leo, ut tincidunt libero lobortis sit amet. Sed facilisis ut sapien a porttitor. Morbi nibh enim, auctor blandit porta vitae, venenatis a eros.
