Marketing Manager
The Marketing Manager is responsible for research, planning and execution of the organisation’s marketing activity.
This will cover all aspects from marketing, communications, digital and design, brining all the teams and departments together to ensure all parts link together.
Through careful research and experience, the Marketing Manager will advise the best marketing disciplines to use depending on the commercial results required by the business.
They will map out campaign timelines, resource requirements and budgets required for smooth delivery. If the organisation uses external agencies, the Marketing Manager will be part of appointing, managing and evaluating agencies. Marketing Managers tend to be able to think creatively, whilst also having commercial and analytical skills; able to look at research and results data to spot trends, as well as how to seek continual improvement. The role may also be client facing at trade shows and conferences.
Employers look for experienced marketers, either from an in-house or agency environment. They might also request previous experience within their market sector, ensuring candidates understand how to market within their space (retail, consumer, manufacturing, IT etc.).
Salary wise outside of London the role generally pays between £40,000 to £56,000 depending on regional variance and level of experience.
Preston
Preston is a city in the centre of Lancashire on the north bank of the River Ribble, which obtained city status in 2002, becoming England's 50th city. Preston is a vibrant, cultural and friendly city, with much to admire and keep you entertained; a mid-sized, bustling city, which retains its traditional roots, yet encapsulates a young and lively atmosphere. Preston also enjoys an enviable location in the North West of England; located a short distance from the coast, the Lake District, with good links to two international airports and an extensive motorway system, making Preston one of the most networked cities in the country.
Preston original roots were seeped in the textiles industry, before it then became a major boomtown in the Industrial Revolution. These days Preston is a major centre for the British defence and aerospace industry with BAE Systems, transportation with the likes of Alstom, Customer Services with the likes of Carphone Warehose, as well as with the haulage industry given the transport links.
There’s also lots to enjoy outside of work, with the revitalised docks and marina, waterfront living, plus a vibrant shopping and leisure scene.
