Product Manager
A Product Manager is responsible for researching and suggesting new product ideas.
They will look research into a verity of factors including into customer profiles, demographics, competition, market place and price point and suggest new product lines as well as how to improve current ones.
They will also consider how to increase profits margin on products, therefore a Product Manager must possess a unique blend of business and technical know-how, from working closely with the marketing team around positioning, but also with product development, engineers or suppliers to communicate vision and strategy. The Product Manager will also serve as the product champion often conducting workshops with sales teams or vendors to best position the product or products in the market place.
To allow you to provide the most effective strategies, employers usually provide complete on-the-job training on their products and other parts of the company. However, employers look for candidates with marketing experience but generally centric to products within the same sector.
Salary wise outside of London the role generally pays between £33,000 to £48,000 depending on regional variance and level of experience.
Burton upon Trent
Burton upon Trent, also known as Burton-on-Trent or simply Burton, is a town on the River Trent where residents are affectionately known as "Burtonians”.
Burton became a nucleus for the early brewing industry due in part to the quality of the local water, which contains a high proportion of dissolved salts, predominantly caused by the gypsum in the surrounding hills. This allowed a greater proportion of hops, a natural preservative, to be included in the beer, thereby allowing the beer to be shipped further afield. Much of the open land within and around the town is protected from chemical treatment in order to help preserve this water quality.
The town is currently home to eight breweries: Coors Brewers Ltd (formerly Bass Brewers Ltd), Molson Coors Brewing Company (which produces Carling and Worthington Bitter), Marston, Thompson and Evershed plc (bought by Wolverhampton & Dudley Breweries and renamed Marstons plc). The Marston's Brewery produces its own brands, draught Marston's Pedigree, draught Hobgoblin and also draught Bass. The town's proud connection with the brewing industry is celebrated by a bronze sculpture commissioned in 1977 by James Walter Butler and depicts a local craftsman making a barrel. It originally stood opposite the market and despite opposition from many townspeople was moved to its present location inside the Cooper's Square Shopping Centre in 1994.
The National Brewery Centre celebrates the town's brewing heritage and is its biggest tourist attraction, aside from Claymills Pumping Station, which is a restored Victorian sewage pumping station.
