Senior Brand Manager
A Senior Brand Manager working for an FMCG food or drinks business will sit within the marketing team and manage a portfolio of brands. A Senior Brand Manager will report into a Marketing Manager, Marketing Controller or Head of Marketing and works closely with the wider commercial team (Category/Sales/NPD/Innovation). They will own the P&L for marketing spend and develop, implement and review a marketing and communications strategy that will deliver success against business objectives. The Senior Brand Manager will work with external design agencies and also be responsible for spearheading the success of a new product range, considering multiple routes to market, whilst ensuring a best in class approach to marketing and brand management is followed. Their market strategy is heavily focused on both above the line (ATL) and below the line (BTL) techniques as well as driving communications via online channels.
A Senior Brand Manager working for an FMCG brand or business will have a proven track record in brand management and will be a full mix marketer, leveraging all traditional and online channels. They will be both creative and commercial, and able to spot genuine opportunities in the marketplace. They will have strong communication skills and be prepared to challenge the status-quo, whilst forging strong working relationships with internal and external stakeholders.
Salary wise the role generally pays between £45,000 to £60,000 depending on regional variance and level of experience.
Berkshire is based in the south east of England, to the west of London. It is renowned for it’s links with the royal family and in recognition of this it was given the title ‘Royal County’ by the Queen in 1958.
Berkshire is extremely popular with visitors, with an array of places to visit, the most famous of which is undoubtedly Windsor Castle. Other popular destinations include the likes of Eton College and Ascot Racecourse.
The largest towns in the county are Reading, Slough, Newbury, Bracknell, Maidenhead, Workingham, Windsor and Sandhurst.
As a county Berkshire is on London’s doorstep, making it extremely popular with commuters, however, there’s also a huge amount of commerce and industry in the county.
The region is particularly well known for being home to some of the UK and the world’s biggest technology and high tech businesses, as well as the headquarters of globally renowned pharmaceutical, fmcg, financial services and automotive organisations.
These include Vodafone, O2, Panasonic, Dell, Siemens, Hewlett-Packard, Microsoft, Oracle Corporation, Sun Microsystems, Bayer AG, Reckitt Benckiser, BMW Group and numerous others.