Senior Brand Manager
A Senior Brand Manager working for an FMCG food or drinks business will sit within the marketing team and manage a portfolio of brands. A Senior Brand Manager will report into a Marketing Manager, Marketing Controller or Head of Marketing and works closely with the wider commercial team (Category/Sales/NPD/Innovation). They will own the P&L for marketing spend and develop, implement and review a marketing and communications strategy that will deliver success against business objectives. The Senior Brand Manager will work with external design agencies and also be responsible for spearheading the success of a new product range, considering multiple routes to market, whilst ensuring a best in class approach to marketing and brand management is followed. Their market strategy is heavily focused on both above the line (ATL) and below the line (BTL) techniques as well as driving communications via online channels.
A Senior Brand Manager working for an FMCG brand or business will have a proven track record in brand management and will be a full mix marketer, leveraging all traditional and online channels. They will be both creative and commercial, and able to spot genuine opportunities in the marketplace. They will have strong communication skills and be prepared to challenge the status-quo, whilst forging strong working relationships with internal and external stakeholders.
Salary wise the role generally pays between £45,000 to £60,000 depending on regional variance and level of experience.
Birmingham
We couldn’t limit our ethos for being a recruitment company who do things the right way to one location. That just wouldn’t be fair!
We seek to work with everyone from independent start-ups to globally renowned businesses across Birmingham, supplying them with the best marketing, PR, Creative and Sales talent.
At the heart of the West Midlands, Birmingham is where Pitch first made its mark in a city brimming with culture - it is the UK’s second city after all. A melting pot of start-ups and established businesses, Birmingham is home to a variety of agencies, financial & professional service organisations and renowned educational institutions. Birmingham also supports a strong manufacturing & engineering heritage which continues to thrive today.
Top skills in demand in Birmingham (well according to us anyway):
Birmingham has strong demand for marketing, digital and communication skillsets. These are some of the most popular roles we work in partnership with clients on.
Content Specialists
Account Handling/Management
Designers (Graphic, Digital)
Marketing + Digital Marketing Specialists
Public Relations
Project Management
SEO
PPC/ Paid Advertising
What are salaries in Birmingham like?
Providing a benchmarker for salaries, our Midlands salary survey is the perfect tool for those based in Birmingham to gain an idea of what the market is offering.
