Senior Brand Manager
A Senior Brand Manager working for an FMCG food or drinks business will sit within the marketing team and manage a portfolio of brands. A Senior Brand Manager will report into a Marketing Manager, Marketing Controller or Head of Marketing and works closely with the wider commercial team (Category/Sales/NPD/Innovation). They will own the P&L for marketing spend and develop, implement and review a marketing and communications strategy that will deliver success against business objectives. The Senior Brand Manager will work with external design agencies and also be responsible for spearheading the success of a new product range, considering multiple routes to market, whilst ensuring a best in class approach to marketing and brand management is followed. Their market strategy is heavily focused on both above the line (ATL) and below the line (BTL) techniques as well as driving communications via online channels.
A Senior Brand Manager working for an FMCG brand or business will have a proven track record in brand management and will be a full mix marketer, leveraging all traditional and online channels. They will be both creative and commercial, and able to spot genuine opportunities in the marketplace. They will have strong communication skills and be prepared to challenge the status-quo, whilst forging strong working relationships with internal and external stakeholders.
Salary wise the role generally pays between £45,000 to £60,000 depending on regional variance and level of experience.
Bristol
Once an international centre for heavy industry, the last few decades has cemented the jewel in the crown of the Southwest, reinvented as a thumping hub of culture and creativity. From Clifton's iconic awe-inspiring suspension bridge to Brunel's ground-breaking steamship, it's a city engulfed in historical interest. And yet it’s also known for its alternative character, where you'll find a wealth of art collectives, community-run cafes and music venues dotted in and around the streets – not to mention murals left behind by the city's most notorious artiste, the ever mischievous and often controversial Banksy.
Bristol's modern economy is built on the creative media industry, manufacturing electronics and research and development into aerospace technologies. The revamped city-centre docks have been revitalised as information and educational centres of heritage and culture. With two city universities, the University of the West of England and the University of Bristol and a variety of art and sports organisations and venues including the Royal West of England Academy, Arnolfini, Spike Island, and the Memorial Stadium.
Connected to London and other major UK cities by road, rail, sea and air, thanks to the M5, M4, Bristol Temple Meads and Bristol Parkway rail stations and Bristol Airport. A hugely popular tourist destination, Bristol was selected in 2009 as one of the world's top ten cities by international travel publishers Eyewitness. The Sunday Times awarded Bristol the title of best city to live in, in Great Britain and it also won the European Green Capital Award in 2015.
Bristol is a popular relocation destination for Londoners due to a highly creative range of design agencies. It also hosts many financial service businesses offering a thrilling mixed climate of corporate and creative.
