Senior Brand Manager
A Senior Brand Manager working for an FMCG food or drinks business will sit within the marketing team and manage a portfolio of brands. A Senior Brand Manager will report into a Marketing Manager, Marketing Controller or Head of Marketing and works closely with the wider commercial team (Category/Sales/NPD/Innovation). They will own the P&L for marketing spend and develop, implement and review a marketing and communications strategy that will deliver success against business objectives. The Senior Brand Manager will work with external design agencies and also be responsible for spearheading the success of a new product range, considering multiple routes to market, whilst ensuring a best in class approach to marketing and brand management is followed. Their market strategy is heavily focused on both above the line (ATL) and below the line (BTL) techniques as well as driving communications via online channels.
A Senior Brand Manager working for an FMCG brand or business will have a proven track record in brand management and will be a full mix marketer, leveraging all traditional and online channels. They will be both creative and commercial, and able to spot genuine opportunities in the marketplace. They will have strong communication skills and be prepared to challenge the status-quo, whilst forging strong working relationships with internal and external stakeholders.
Salary wise the role generally pays between £45,000 to £60,000 depending on regional variance and level of experience.
Buckinghamshire
Buckinghamshire is a sprawling county stretching from the northern outskirts of London, up to the edge of the Midlands. Amazingly a third of the county is designated as green belt land, making Buckinghamshire an outstanding area of natural beauty and ranking as one of the UK’s top rural areas to live.
Key towns in Buckinghamshire include Aylesbury, the county town of Buckinghamshire, High Wycombe, the biggest town in the county and Amersham.
With superb travel links by both road and rail, cities such as London, Birmingham, Oxford and Milton Keynes are all within easy access. This obviously makes the county an extremely popular place to live for commuters, which has pushed up house prices in recent years. Interestingly Buckinghamshire also has the highest quality of life, life expectancy and the best education results in the UK.
Buckinghamshire has a very successful modern economy, ranking as the entrepreneurial heart of Britain, being home to the most successful business start ups. This, coupled with the fact that the county ranks highly for growth in all industry sectors, means that Buckinghamshire has the 2nd fastest growing economy in the UK.
Away from work, the county is home to the stunning Chiltern Hills, which is hugely popular with walkers, runners and cyclists.
