Senior Brand Manager
A Senior Brand Manager working for an FMCG food or drinks business will sit within the marketing team and manage a portfolio of brands. A Senior Brand Manager will report into a Marketing Manager, Marketing Controller or Head of Marketing and works closely with the wider commercial team (Category/Sales/NPD/Innovation). They will own the P&L for marketing spend and develop, implement and review a marketing and communications strategy that will deliver success against business objectives. The Senior Brand Manager will work with external design agencies and also be responsible for spearheading the success of a new product range, considering multiple routes to market, whilst ensuring a best in class approach to marketing and brand management is followed. Their market strategy is heavily focused on both above the line (ATL) and below the line (BTL) techniques as well as driving communications via online channels.
A Senior Brand Manager working for an FMCG brand or business will have a proven track record in brand management and will be a full mix marketer, leveraging all traditional and online channels. They will be both creative and commercial, and able to spot genuine opportunities in the marketplace. They will have strong communication skills and be prepared to challenge the status-quo, whilst forging strong working relationships with internal and external stakeholders.
Salary wise the role generally pays between £45,000 to £60,000 depending on regional variance and level of experience.
Cambridge
Cambridge is the county town of Cambridgeshire and is primarily a university city. Residing on the River Cam, there is archaeological evidence of Bronze Age and Roman Britain settlements in the area. Whilst under Viking rule, Cambridge was an important trading centre and although the town charters were granted much later in the 12th century, city status was not officiated until 1951. Home to the universally revered University of Cambridge that was founded in 1209 and is consistently listed as one of the top five universities in the world. Exquisite architecture and undeniable handsome history abound; a tightly packed core of college buildings, picturesque gardens lead on to the river and green meadows surround the city. The stunning city skyline is dominated by university colleges, the spire of the Our Lady and the English Martyrs Church, the chimney of Addenbrooke's Hospital and St John's College Chapel tower. Cambridge is also home to the Cambridge Biomedical Campus, one of the largest biomedical research centres in the world, AstraZeneca and Papworth Hospital. Industry-wise, it’s at the heart of the international technology scene with software, bioscience and many start-up companies born of the local world-class university; more than 40% of the city’s workforce has a higher education qualification.
