Senior Brand Manager
A Senior Brand Manager working for an FMCG food or drinks business will sit within the marketing team and manage a portfolio of brands. A Senior Brand Manager will report into a Marketing Manager, Marketing Controller or Head of Marketing and works closely with the wider commercial team (Category/Sales/NPD/Innovation). They will own the P&L for marketing spend and develop, implement and review a marketing and communications strategy that will deliver success against business objectives. The Senior Brand Manager will work with external design agencies and also be responsible for spearheading the success of a new product range, considering multiple routes to market, whilst ensuring a best in class approach to marketing and brand management is followed. Their market strategy is heavily focused on both above the line (ATL) and below the line (BTL) techniques as well as driving communications via online channels.
A Senior Brand Manager working for an FMCG brand or business will have a proven track record in brand management and will be a full mix marketer, leveraging all traditional and online channels. They will be both creative and commercial, and able to spot genuine opportunities in the marketplace. They will have strong communication skills and be prepared to challenge the status-quo, whilst forging strong working relationships with internal and external stakeholders.
Salary wise the role generally pays between £45,000 to £60,000 depending on regional variance and level of experience.
Cardiff
The capital of Wales since 1955, Cardiff has embraced the relatively new title with vivacity, entering the new millennium as one of the UK’s leading urban centres. Boasting an ancient fort and an ultramodern waterfront, it now draws much more than rugby fans to the revitalised city; the weekend brings a buzz as shoppers hit the Hayes and revellers descend on the capital's thriving pubs, bars and live-music venues. It’s the largest city in Wales and the tenth largest city in the UK and as Wales’ chief commercial centre, it is the base for national cultural and sports institutions including the Cardiff International Sports Village and a BBC Drama Village, the Welsh national media and the National Assembly for Wales. In 2011, Cardiff was ranked sixth in National Geographic's alternative tourist destinations of the world. Celebrated sporting venues in the city include the world famous Millennium Stadium, the national stadium for the Wales national rugby team, Glamorgan County Cricket Club’s SWALEC Stadium, Cardiff City Stadium of Cardiff City football team, Cardiff International Sports Stadium and Cardiff Arms Park, home to the Cardiff Blues and Cardiff Rugby Football Club union teams. The city has been awarded the title of European City of Sport twice due to hosting major international sporting events, including the 2012 Summer Olympics
