Senior Brand Manager
A Senior Brand Manager working for an FMCG food or drinks business will sit within the marketing team and manage a portfolio of brands. A Senior Brand Manager will report into a Marketing Manager, Marketing Controller or Head of Marketing and works closely with the wider commercial team (Category/Sales/NPD/Innovation). They will own the P&L for marketing spend and develop, implement and review a marketing and communications strategy that will deliver success against business objectives. The Senior Brand Manager will work with external design agencies and also be responsible for spearheading the success of a new product range, considering multiple routes to market, whilst ensuring a best in class approach to marketing and brand management is followed. Their market strategy is heavily focused on both above the line (ATL) and below the line (BTL) techniques as well as driving communications via online channels.
A Senior Brand Manager working for an FMCG brand or business will have a proven track record in brand management and will be a full mix marketer, leveraging all traditional and online channels. They will be both creative and commercial, and able to spot genuine opportunities in the marketplace. They will have strong communication skills and be prepared to challenge the status-quo, whilst forging strong working relationships with internal and external stakeholders.
Salary wise the role generally pays between £45,000 to £60,000 depending on regional variance and level of experience.
Cheltenham
Also known as Cheltenham Spa, it is located on the edge of the Cotswolds, an Area of Outstanding Natural Beauty in Gloucestershire, England; with its existing motto of ‘Salubritas et Erudito’ meaning 'health and education', Cheltenham has been a health holiday destination since the discovery of its local mineral springs in 1716. In the rich man’s 18th century, Cheltenham rivalled Bath for the country’s best spa resort and today still maintains its stately air thanks to many Regency buildings and manicured town squares. It’s now best known for its racecourse, which can attract up to 40,000 people each March for England's annual premier steeplechase event, the Gold Cup. Cheltenham's excellent standard of accommodation and restaurants make it an incredibly attractive Midlands base. Proud of its numerous internationally renowned and historic schools, the county town also hosts several festivals of culture, featuring globally famous contributors and attendees, such as the Cheltenham Literature Festival, the Cheltenham Jazz Festival, the Cheltenham Science Festival, the Cheltenham Music Festival and the Cheltenham Food & Drink Festival.
Cheltenham is a hot bed for direct and response marketing.
