Senior Brand Manager
A Senior Brand Manager working for an FMCG food or drinks business will sit within the marketing team and manage a portfolio of brands. A Senior Brand Manager will report into a Marketing Manager, Marketing Controller or Head of Marketing and works closely with the wider commercial team (Category/Sales/NPD/Innovation). They will own the P&L for marketing spend and develop, implement and review a marketing and communications strategy that will deliver success against business objectives. The Senior Brand Manager will work with external design agencies and also be responsible for spearheading the success of a new product range, considering multiple routes to market, whilst ensuring a best in class approach to marketing and brand management is followed. Their market strategy is heavily focused on both above the line (ATL) and below the line (BTL) techniques as well as driving communications via online channels.
A Senior Brand Manager working for an FMCG brand or business will have a proven track record in brand management and will be a full mix marketer, leveraging all traditional and online channels. They will be both creative and commercial, and able to spot genuine opportunities in the marketplace. They will have strong communication skills and be prepared to challenge the status-quo, whilst forging strong working relationships with internal and external stakeholders.
Salary wise the role generally pays between £45,000 to £60,000 depending on regional variance and level of experience.
From our Birmingham and Manchester offices, through our 10+ years experience operating within the Marketing, PR, brand and communications industry, we have gained valuable knowledge of how our markets operate.
Supplying both Permanent and Temporary staff, we specialise in the FMCG, Software, Manufacturing, Retail, E-Commerce, Charity, Technology, Agency and Professional Service sectors to name a few.
Below you will see all the roles we are currently recruiting for in Derby. However if you are willing to search outside of this area, also have a look at all of our current roles.
Derby was one of the crucibles of Britain’s Industrial Revolution: a sleepy market town was transformed almost overnight into a major manufacturing centre, producing everything from silk, to bone china trains and Rolls-Royce aircraft engines.
Derby is a city that is undergoing a period of transition and redevelopment that will ensure its growing appeal as an ideal place to live and work, having received significant investment in the last few years thanks to a major regeneration plan. This will include a new hi-tech business park, which will further strengthen its role in the aerospace, rail and automotive industries. Other key industry sectors in the region include software and IT, Creative and Nunclear research & development. All of this means Derby has one of the highest skilled workforces in the UK and boasts the highest average salary outside London.
The city centre has a rich mix of arts, tourism and cultural venues that will appeal to all tastes, along with a passionate sporting tradition, in particular for football, cricket and motor racing.