Senior Brand Manager
A Senior Brand Manager working for an FMCG food or drinks business will sit within the marketing team and manage a portfolio of brands. A Senior Brand Manager will report into a Marketing Manager, Marketing Controller or Head of Marketing and works closely with the wider commercial team (Category/Sales/NPD/Innovation). They will own the P&L for marketing spend and develop, implement and review a marketing and communications strategy that will deliver success against business objectives. The Senior Brand Manager will work with external design agencies and also be responsible for spearheading the success of a new product range, considering multiple routes to market, whilst ensuring a best in class approach to marketing and brand management is followed. Their market strategy is heavily focused on both above the line (ATL) and below the line (BTL) techniques as well as driving communications via online channels.
A Senior Brand Manager working for an FMCG brand or business will have a proven track record in brand management and will be a full mix marketer, leveraging all traditional and online channels. They will be both creative and commercial, and able to spot genuine opportunities in the marketplace. They will have strong communication skills and be prepared to challenge the status-quo, whilst forging strong working relationships with internal and external stakeholders.
Salary wise the role generally pays between £45,000 to £60,000 depending on regional variance and level of experience.
Gloucester
Lying very close to the Welsh border and on the River Severn, located between the Cotswolds to the east and the Forest of Dean to the southwest, Gloucester is the official county town of Gloucestershire and is famed for being a major transport hub with a multitude of train, bus and coach connections. Originally a settlement for retired Roman soldiers back in the Millennia, the town flourished in medieval times when the UK’s public flocked to the tomb of King Edward II and the construction of one of England's most beautiful cathedrals. Economically the city is dominated by its various service industries and has a strong financial and business sector as home to the bank of Cheltenham & Gloucester; historically the town is a prominent feature within the aerospace industry.
Gloucester is a hot bed for direct and response marketing.
