Senior Brand Manager
A Senior Brand Manager working for an FMCG food or drinks business will sit within the marketing team and manage a portfolio of brands. A Senior Brand Manager will report into a Marketing Manager, Marketing Controller or Head of Marketing and works closely with the wider commercial team (Category/Sales/NPD/Innovation). They will own the P&L for marketing spend and develop, implement and review a marketing and communications strategy that will deliver success against business objectives. The Senior Brand Manager will work with external design agencies and also be responsible for spearheading the success of a new product range, considering multiple routes to market, whilst ensuring a best in class approach to marketing and brand management is followed. Their market strategy is heavily focused on both above the line (ATL) and below the line (BTL) techniques as well as driving communications via online channels.
A Senior Brand Manager working for an FMCG brand or business will have a proven track record in brand management and will be a full mix marketer, leveraging all traditional and online channels. They will be both creative and commercial, and able to spot genuine opportunities in the marketplace. They will have strong communication skills and be prepared to challenge the status-quo, whilst forging strong working relationships with internal and external stakeholders.
Salary wise the role generally pays between £45,000 to £60,000 depending on regional variance and level of experience.
Harrogate
A truly quintessential Victorian spa town, Harrogate is associated with a special sort of old-fashioned Englishness – the kind that seems the preserve of retired army majors and formidable dowagers. Tourist flock to Harrogate to enjoy the flower shows and gardens that fill the town with magnificent displays of colour in spring and autumn. The town's most famous resident was Agatha Christie, who fled here incognito in 1926 to escape her husband. Whilst Harrogate remains a stalwart for visitors in their golden years, the town has plenty of glamorous hotels and fashionable eateries catering to the boom of the conference trade; where dynamic sales-and-marketing guns eat and sleep.
