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Senior Brand Manager in Leeds

Senior Brand Manager

A Senior Brand Manager working for an FMCG food or drinks business will sit within the marketing team and manage a portfolio of brands. A Senior Brand Manager will report into a Marketing Manager, Marketing Controller or Head of Marketing and works closely with the wider commercial team (Category/Sales/NPD/Innovation). They will own the P&L for marketing spend  and develop, implement and review a marketing and communications strategy that will deliver success against business objectives. The Senior Brand Manager will work with external design agencies and also be responsible for spearheading the success of a new product range, considering multiple routes to market, whilst ensuring a best in class approach to marketing and brand management is followed. Their market strategy is heavily focused on both above the line (ATL) and below the line (BTL) techniques as well as driving communications via online channels.


A Senior Brand Manager working for an FMCG brand or business will have a proven track record in brand management and will be a full mix marketer, leveraging all traditional and online channels. They will be both creative and commercial, and able to spot genuine opportunities in the marketplace. They will have strong communication skills and be prepared to challenge the status-quo, whilst forging strong working relationships with internal and external stakeholders.

Salary wise the role generally pays between £45,000 to £60,000 depending on regional variance and level of experience.


Long known as the ‘Knightsbridge of the North’ due to its restored Victorian arcades which house many top-drawer retailers, including Harvey Nichols, Leeds will soon be host to its second new shopping centre in three years. Victoria Gate will open in the autumn of 2016, on the heels of the wildly successful Trinity centre. Its flagship store will be John Lewis and the whole complex aims to regenerate the southern end of the city.

Leeds is also famous for its eating and drinking scene and the last year has seen a host of new venues: Pintura, Iberica, Stockdales to name just three new restaurants, Manahatta, Turk’s Head and Headrow House for bars. The Northern Quarter alone has seen eight new bars open in the last twelve months. But Leeds is not just a city for leisure, it’s a city built on innovation: in engineering, in manufacturing, in retail. Over the last twenty years or so, we’ve been quietly innovating in another field: digital. From offering the UK’s first free internet service providre, Freeserve, and the pioneering online news service Ananova, Leeds was at theforefront of the early internet and it continues to innovate.

DataCity is developing innovative ways of using data to solve a city’s problems. The Leeds Institute for Data Analytics is working on ground-breaking ways of using data to understand health and human behaviour, attracting funding of £12m in the process. The NHS’s Health and Social Care Information Centre, which hosts 70 million patient records and handles over 6bn messages annually, is based in the city; the HSCIC developed its data systems with local company BJSS. It’s no surprise that with all this innovation, there are more data scientists in Leeds than anywhere else outside London, which is leading to a shortage of qualified candidates.

There are now over 70,000 people employed in the Leeds City Region in the digital sector, working in almost 9,000 firms. Some of those firms are huge employing many hundreds of people: Sky Bet, Callcredit, Perform, William Hill and Rockstar Games. Sky moved into Leeds in 2015 and employed over 450 in their first year in the city, Sky Bet have increased their numbers from 640 to over 1000. The Leeds Digital Festival brought many of these companies and organisations together in April 2016, hosting 56 events with over 175 speakers, providing a platform for the sector.

However, the digital scene is not just about the big firms, it also has hundred of smaller firms, creating and innovating in digital health, in data science, in the Internet of Things. A great example is home security firm Cocoon, founded by five locals, and named as one of the top ten key startups in the UK, with its revolutionary ‘Subsound’ technology.

All this success has led to a few issues: many of the firms with vacancies have had difficulties in filling all the roles from within the city. Some of the larger employers are now seeing their staff commute in from as far as Manchester in the West and Hull in the East, with many also coming in from North and South Yorkshire. However, the attractiveness of Leeds as a place to live also makes it easier to persuade employees to relocate from elsewhere in the country.

Other marketing sectors are also flourishing: we have a growing PR scene with companies such as Umpf, Finn and Hatch. This is also leading to demand for experienced staff, with salaries being pushed higher. There is also higher demand for candidates with SEO and PPC skills; we’ve seen a number of agencies struggle to get the right candidates within the city and are attracting employees from further afield.