Senior Brand Manager
A Senior Brand Manager working for an FMCG food or drinks business will sit within the marketing team and manage a portfolio of brands. A Senior Brand Manager will report into a Marketing Manager, Marketing Controller or Head of Marketing and works closely with the wider commercial team (Category/Sales/NPD/Innovation). They will own the P&L for marketing spend and develop, implement and review a marketing and communications strategy that will deliver success against business objectives. The Senior Brand Manager will work with external design agencies and also be responsible for spearheading the success of a new product range, considering multiple routes to market, whilst ensuring a best in class approach to marketing and brand management is followed. Their market strategy is heavily focused on both above the line (ATL) and below the line (BTL) techniques as well as driving communications via online channels.
A Senior Brand Manager working for an FMCG brand or business will have a proven track record in brand management and will be a full mix marketer, leveraging all traditional and online channels. They will be both creative and commercial, and able to spot genuine opportunities in the marketplace. They will have strong communication skills and be prepared to challenge the status-quo, whilst forging strong working relationships with internal and external stakeholders.
Salary wise the role generally pays between £45,000 to £60,000 depending on regional variance and level of experience.
A landlocked county in the Midlands, Leicestershire takes its name from the City of Leicester; bordering Nottinghamshire, Lincolnshire, Rutland Northamptonshire, Warwickshire, Staffordshire, and Derbyshire. The population has reached a whopping 1 million with over half of the total populace living in the city itself. The fox is the symbol of the county council, Leicestershire County Cricket Club and Leicester City FC. Leicestershire is considered to be the birthplace of fox hunting, Hugo Meynell lived in Quorn, is known as the father of the bloodsport; Melton Mowbray, Market Harborough and Rutland have associations with fox hunting.