Senior Brand Manager
A Senior Brand Manager working for an FMCG food or drinks business will sit within the marketing team and manage a portfolio of brands. A Senior Brand Manager will report into a Marketing Manager, Marketing Controller or Head of Marketing and works closely with the wider commercial team (Category/Sales/NPD/Innovation). They will own the P&L for marketing spend and develop, implement and review a marketing and communications strategy that will deliver success against business objectives. The Senior Brand Manager will work with external design agencies and also be responsible for spearheading the success of a new product range, considering multiple routes to market, whilst ensuring a best in class approach to marketing and brand management is followed. Their market strategy is heavily focused on both above the line (ATL) and below the line (BTL) techniques as well as driving communications via online channels.
A Senior Brand Manager working for an FMCG brand or business will have a proven track record in brand management and will be a full mix marketer, leveraging all traditional and online channels. They will be both creative and commercial, and able to spot genuine opportunities in the marketplace. They will have strong communication skills and be prepared to challenge the status-quo, whilst forging strong working relationships with internal and external stakeholders.
Salary wise the role generally pays between £45,000 to £60,000 depending on regional variance and level of experience.
Liverpool
Along with an impressive cultural heritage – more museums than any other city outside London and its galleries are among the best in the country – the entire city has undergone an impressive program of urban regeneration. Albert Dock and the trendy Ropewalks area, Lime St station and the Cavern Quarter are always crawling with tourists. And it’s the home of the Beatles, enough said.
Natives are lovingly referred to as Liverpudlians and colloquially as "Scousers", a reference to scouse, a delicious northern stew. Tourism is a significant part of the city's economy: its 800th anniversary celebrations in 2007 earned Liverpool the European Capital of Culture title. Also labeled the "World Capital City of Pop" by Guinness World Records, thanks to the astronomical success of The Beatles, Liverpool’s awards cabinet is overflowing. With a huge contribution from its two world famous Premier League football clubs, Liverpool and Everton, the excitement culminates in the annual Merseyside derby. The globally appreciated Grand National also takes place annually, on the outskirts of the city at Aintree Racecourse. Several areas of the city centre itself have been granted World Heritage Site status by UNESCO. Liverpool’s digital marketing community is fast growing with more and more agencies choosing to set up and grow in Liverpool away from the pull of Manchester.
