Senior Brand Manager
A Senior Brand Manager working for an FMCG food or drinks business will sit within the marketing team and manage a portfolio of brands. A Senior Brand Manager will report into a Marketing Manager, Marketing Controller or Head of Marketing and works closely with the wider commercial team (Category/Sales/NPD/Innovation). They will own the P&L for marketing spend and develop, implement and review a marketing and communications strategy that will deliver success against business objectives. The Senior Brand Manager will work with external design agencies and also be responsible for spearheading the success of a new product range, considering multiple routes to market, whilst ensuring a best in class approach to marketing and brand management is followed. Their market strategy is heavily focused on both above the line (ATL) and below the line (BTL) techniques as well as driving communications via online channels.
A Senior Brand Manager working for an FMCG brand or business will have a proven track record in brand management and will be a full mix marketer, leveraging all traditional and online channels. They will be both creative and commercial, and able to spot genuine opportunities in the marketplace. They will have strong communication skills and be prepared to challenge the status-quo, whilst forging strong working relationships with internal and external stakeholders.
Salary wise the role generally pays between £45,000 to £60,000 depending on regional variance and level of experience.
London
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras tincidunt, est eu semper hendrerit, erat libero venenatis odio, non dictum augue ipsum vitae turpis. Fusce mi lacus, interdum in arcu sed, accumsan luctus augue. Maecenas ultrices nulla sed elementum tincidunt. Integer luctus porttitor turpis lobortis laoreet. Suspendisse nec egestas sapien. Nulla auctor lorem leo, in egestas enim ultrices vel. Mauris id accumsan nunc, ut feugiat velit. Proin a nulla sed diam auctor vehicula. Aliquam viverra ultricies lacus, et feugiat mauris vehicula a. Duis consequat faucibus pellentesque. Fusce augue leo, convallis nec ornare in, semper in enim. Quisque tempor elit ut rhoncus tristique. Fusce posuere viverra turpis, egestas viverra velit. Praesent rutrum elit vitae ante tincidunt ultrices.
Quisque at tristique lacus. Donec eu maximus nunc, sed ultrices lacus. Etiam quis lacus sed mauris rutrum faucibus ut non lectus. Cras porttitor est a sem malesuada imperdiet. Donec eget justo nec nisl pulvinar tristique. Phasellus et accumsan nulla. Aliquam ac luctus eros. Aenean vel neque leo. Etiam a ex eget ante maximus commodo quis vitae lorem. Ut facilisis nisi a bibendum malesuada. Aenean lobortis risus dui, ut dapibus augue elementum quis. Nam at enim neque. Maecenas consequat massa non neque semper volutpat.
Nunc feugiat nibh ipsum, ut molestie leo volutpat eget. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ac hendrerit dui, eget posuere dolor. In erat massa, vehicula vel rhoncus vitae, ullamcorper ut eros. Nullam euismod molestie massa, sit amet vestibulum massa blandit vitae. Phasellus rutrum commodo leo, ut tincidunt libero lobortis sit amet. Sed facilisis ut sapien a porttitor. Morbi nibh enim, auctor blandit porta vitae, venenatis a eros.
