Senior Brand Manager
A Senior Brand Manager working for an FMCG food or drinks business will sit within the marketing team and manage a portfolio of brands. A Senior Brand Manager will report into a Marketing Manager, Marketing Controller or Head of Marketing and works closely with the wider commercial team (Category/Sales/NPD/Innovation). They will own the P&L for marketing spend and develop, implement and review a marketing and communications strategy that will deliver success against business objectives. The Senior Brand Manager will work with external design agencies and also be responsible for spearheading the success of a new product range, considering multiple routes to market, whilst ensuring a best in class approach to marketing and brand management is followed. Their market strategy is heavily focused on both above the line (ATL) and below the line (BTL) techniques as well as driving communications via online channels.
A Senior Brand Manager working for an FMCG brand or business will have a proven track record in brand management and will be a full mix marketer, leveraging all traditional and online channels. They will be both creative and commercial, and able to spot genuine opportunities in the marketplace. They will have strong communication skills and be prepared to challenge the status-quo, whilst forging strong working relationships with internal and external stakeholders.
Salary wise the role generally pays between £45,000 to £60,000 depending on regional variance and level of experience.
Northampton
Northampton is the county town of Northamptonshire in the East Midlands and lies on the River Nene. Archaeological evidence in the area dates back to the Bronze Age, Roman and Anglo-Saxon periods. During the Middle Ages, the town saw the establishment of Northampton Castle, an occasional used royal residence that regularly hosted the Parliament of England. Rebuilt after the devastating Great Fire of Northampton in 1675, Northamptonshire's county town was one of the prettiest in the Midlands before WWII bombers and then post-war urban planners wreaked architectural havoc. However, the heart of the town retains some grand buildings that emphasise its significant role in England’s Wars of the Roses and the English Civil War. After the creation of the Grand Union Canal and the railway in the 19th century, Northampton became internationally famous for manufacturing fine quality leather footwear. Unsuccessfully applying for unitary status in 1996 and city status later in 2000, the town continues to expand, undergoing large-scale urban renewal.
