Senior Brand Manager
A Senior Brand Manager working for an FMCG food or drinks business will sit within the marketing team and manage a portfolio of brands. A Senior Brand Manager will report into a Marketing Manager, Marketing Controller or Head of Marketing and works closely with the wider commercial team (Category/Sales/NPD/Innovation). They will own the P&L for marketing spend and develop, implement and review a marketing and communications strategy that will deliver success against business objectives. The Senior Brand Manager will work with external design agencies and also be responsible for spearheading the success of a new product range, considering multiple routes to market, whilst ensuring a best in class approach to marketing and brand management is followed. Their market strategy is heavily focused on both above the line (ATL) and below the line (BTL) techniques as well as driving communications via online channels.
A Senior Brand Manager working for an FMCG brand or business will have a proven track record in brand management and will be a full mix marketer, leveraging all traditional and online channels. They will be both creative and commercial, and able to spot genuine opportunities in the marketplace. They will have strong communication skills and be prepared to challenge the status-quo, whilst forging strong working relationships with internal and external stakeholders.
Salary wise the role generally pays between £45,000 to £60,000 depending on regional variance and level of experience.
The international reputation of this city is primarily as the home of the
University of Oxford, the oldest university in the English-speaking world. Utterly
steeped in history and yet it maintains the atmosphere of a modern town, thanks
to its huge student population. The elegant colleges are featured alongside courtyards
and cobbled lanes, studded by occasional shops, eateries and public houses.
\r\nWith the oldest colleges dating back over 750 years, the rich history, tradition and lively academic life of the city is punctured by the equally thrilling world outside the university walls; Oxford has an extensive industrial past and the working populace outnumber the academic elite. Its industries include motor manufacturing, education, publishing and many famed information technology and science-based businesses.
\r\nSector wise, Oxford has a strong hub of technology and healthcare businesses complimented by a plethora of marketing and digital agencies.