Senior Brand Manager
A Senior Brand Manager working for an FMCG food or drinks business will sit within the marketing team and manage a portfolio of brands. A Senior Brand Manager will report into a Marketing Manager, Marketing Controller or Head of Marketing and works closely with the wider commercial team (Category/Sales/NPD/Innovation). They will own the P&L for marketing spend and develop, implement and review a marketing and communications strategy that will deliver success against business objectives. The Senior Brand Manager will work with external design agencies and also be responsible for spearheading the success of a new product range, considering multiple routes to market, whilst ensuring a best in class approach to marketing and brand management is followed. Their market strategy is heavily focused on both above the line (ATL) and below the line (BTL) techniques as well as driving communications via online channels.
A Senior Brand Manager working for an FMCG brand or business will have a proven track record in brand management and will be a full mix marketer, leveraging all traditional and online channels. They will be both creative and commercial, and able to spot genuine opportunities in the marketplace. They will have strong communication skills and be prepared to challenge the status-quo, whilst forging strong working relationships with internal and external stakeholders.
Salary wise the role generally pays between £45,000 to £60,000 depending on regional variance and level of experience.
Oxfordshire
Oxfordshire is a county in South East England, bordering on Warwickshire, Northamptonshire, Buckinghamshire, Berkshire, Wiltshire and Gloucestershire. The county has major education and tourist industries and a significant concentration of performance motorsport companies and facilities. Oxford University Press is the largest of many print and publishing firms; the University of Oxford is closely affiliated with the high concentration of local biotechnology companies. The largest centre of population is the city of Oxford. Other significant settlements include Banbury, Bicester, Kidlington, Chipping Norton, Carterton, Witney, Thame and Chinnor and Abingdon, Wantage, Didcot, Wallingford and Henley-on-Thames slightly further afield.
