Senior Brand Manager
A Senior Brand Manager working for an FMCG food or drinks business will sit within the marketing team and manage a portfolio of brands. A Senior Brand Manager will report into a Marketing Manager, Marketing Controller or Head of Marketing and works closely with the wider commercial team (Category/Sales/NPD/Innovation). They will own the P&L for marketing spend and develop, implement and review a marketing and communications strategy that will deliver success against business objectives. The Senior Brand Manager will work with external design agencies and also be responsible for spearheading the success of a new product range, considering multiple routes to market, whilst ensuring a best in class approach to marketing and brand management is followed. Their market strategy is heavily focused on both above the line (ATL) and below the line (BTL) techniques as well as driving communications via online channels.
A Senior Brand Manager working for an FMCG brand or business will have a proven track record in brand management and will be a full mix marketer, leveraging all traditional and online channels. They will be both creative and commercial, and able to spot genuine opportunities in the marketplace. They will have strong communication skills and be prepared to challenge the status-quo, whilst forging strong working relationships with internal and external stakeholders.
Salary wise the role generally pays between £45,000 to £60,000 depending on regional variance and level of experience.
Preston
Preston is a city in the centre of Lancashire on the north bank of the River Ribble, which obtained city status in 2002, becoming England's 50th city. Preston is a vibrant, cultural and friendly city, with much to admire and keep you entertained; a mid-sized, bustling city, which retains its traditional roots, yet encapsulates a young and lively atmosphere. Preston also enjoys an enviable location in the North West of England; located a short distance from the coast, the Lake District, with good links to two international airports and an extensive motorway system, making Preston one of the most networked cities in the country.
Preston original roots were seeped in the textiles industry, before it then became a major boomtown in the Industrial Revolution. These days Preston is a major centre for the British defence and aerospace industry with BAE Systems, transportation with the likes of Alstom, Customer Services with the likes of Carphone Warehose, as well as with the haulage industry given the transport links.
There’s also lots to enjoy outside of work, with the revitalised docks and marina, waterfront living, plus a vibrant shopping and leisure scene.
