Senior Brand Manager
A Senior Brand Manager working for an FMCG food or drinks business will sit within the marketing team and manage a portfolio of brands. A Senior Brand Manager will report into a Marketing Manager, Marketing Controller or Head of Marketing and works closely with the wider commercial team (Category/Sales/NPD/Innovation). They will own the P&L for marketing spend and develop, implement and review a marketing and communications strategy that will deliver success against business objectives. The Senior Brand Manager will work with external design agencies and also be responsible for spearheading the success of a new product range, considering multiple routes to market, whilst ensuring a best in class approach to marketing and brand management is followed. Their market strategy is heavily focused on both above the line (ATL) and below the line (BTL) techniques as well as driving communications via online channels.
A Senior Brand Manager working for an FMCG brand or business will have a proven track record in brand management and will be a full mix marketer, leveraging all traditional and online channels. They will be both creative and commercial, and able to spot genuine opportunities in the marketplace. They will have strong communication skills and be prepared to challenge the status-quo, whilst forging strong working relationships with internal and external stakeholders.
Salary wise the role generally pays between £45,000 to £60,000 depending on regional variance and level of experience.
Royal Leamington Spa
Royal Leamington Spa is one of only four Royal towns in the UK. The Royal Pump Rooms opened in 1814 attracting the wealthy and famous, leading to the construction of numerous Georgian townhouses. With its growing status and popularity Queen Victoria granted the town its Royal prefix in 1838.
A statue of Queen Victoria was almost destroyed by a German bomb during World War II which moved the statue one inch on its plinth by the blast.
The first tennis club in the world was also formed in 1872 by Major Henry Gem and Augurio Pereira and the modern rules of lawn tennis were drawn up in 1874 at the Leamington Tennis Club.
With its period properties, stunning Jephson Garden Park, proximity to the luscious Warwickshire countryside (whilst still being commutable to Birmingham and Coventry) Royal Leamington Spa is a popular place to live within affluent south Warwickshire. Though the town has expanded its suburbs amalgamating nearby villages, the town’s Council have gone to great length to preserve the town center’s buildings and heritage. This also makes it popular for weekend shoppers visiting its wide array of independent boutiques and restaurants, as well as with film crews looking for period property features.
Royal Leamington Spa also boasts a hive of SMEs profiting for its great rail and motorway network connecting the town easily to the West Midlands, Birmingham Airport and London.