Senior Brand Manager
A Senior Brand Manager working for an FMCG food or drinks business will sit within the marketing team and manage a portfolio of brands. A Senior Brand Manager will report into a Marketing Manager, Marketing Controller or Head of Marketing and works closely with the wider commercial team (Category/Sales/NPD/Innovation). They will own the P&L for marketing spend and develop, implement and review a marketing and communications strategy that will deliver success against business objectives. The Senior Brand Manager will work with external design agencies and also be responsible for spearheading the success of a new product range, considering multiple routes to market, whilst ensuring a best in class approach to marketing and brand management is followed. Their market strategy is heavily focused on both above the line (ATL) and below the line (BTL) techniques as well as driving communications via online channels.
A Senior Brand Manager working for an FMCG brand or business will have a proven track record in brand management and will be a full mix marketer, leveraging all traditional and online channels. They will be both creative and commercial, and able to spot genuine opportunities in the marketplace. They will have strong communication skills and be prepared to challenge the status-quo, whilst forging strong working relationships with internal and external stakeholders.
Salary wise the role generally pays between £45,000 to £60,000 depending on regional variance and level of experience.
Stoke on Trent
Stoke-on-Trent is a city in Staffordshire, officially formed in 1910 by a federation of six towns: Hanley, Burslem, Longton, Stoke, Tunstall and Fenton.
Stoke-on-Trent has been the home of the pottery and fine ceramics industry in England since the 12th century and is commonly known as ‘the Potteries’, with the local football team, Stoke City FC, affectionately known as ‘the Potters’.
Over more recent times the area has developed from being primarily an industrial hub, to a centre for service industries and distribution centres.
Stoke-on-Trent is situated about half-way between Manchester and Birmingham, while the Peak District National Park and the Staffordshire Moorlands are a short drive away.
