Senior Brand Manager
A Senior Brand Manager working for an FMCG food or drinks business will sit within the marketing team and manage a portfolio of brands. A Senior Brand Manager will report into a Marketing Manager, Marketing Controller or Head of Marketing and works closely with the wider commercial team (Category/Sales/NPD/Innovation). They will own the P&L for marketing spend and develop, implement and review a marketing and communications strategy that will deliver success against business objectives. The Senior Brand Manager will work with external design agencies and also be responsible for spearheading the success of a new product range, considering multiple routes to market, whilst ensuring a best in class approach to marketing and brand management is followed. Their market strategy is heavily focused on both above the line (ATL) and below the line (BTL) techniques as well as driving communications via online channels.
A Senior Brand Manager working for an FMCG brand or business will have a proven track record in brand management and will be a full mix marketer, leveraging all traditional and online channels. They will be both creative and commercial, and able to spot genuine opportunities in the marketplace. They will have strong communication skills and be prepared to challenge the status-quo, whilst forging strong working relationships with internal and external stakeholders.
Salary wise the role generally pays between £45,000 to £60,000 depending on regional variance and level of experience.
Tamworth is a large market town that borders Warwickshire and takes its name from the River Tame; it’s the second largest settlement in Staffordshire after Stoke-on-Trent. Home of the historic Tamworth Castle and Moat House, the town was the ancient capital of the Anglo-Saxon Kingdom of Mercia.
The town's main industries include logistics, engineering, clothing, brick, tile and paper manufacture. Until 2001 it was also home to the Reliant car company, which produced the famous three-wheeled Robin model and the Scimitar sports car for several decades. Also home to the adored ‘Snowdome’, the UK's first full-sized real-snow indoor ski slope, it’s located only a short distance away from the equally loved Drayton Manor Theme Park.