Senior Brand Manager
A Senior Brand Manager working for an FMCG food or drinks business will sit within the marketing team and manage a portfolio of brands. A Senior Brand Manager will report into a Marketing Manager, Marketing Controller or Head of Marketing and works closely with the wider commercial team (Category/Sales/NPD/Innovation). They will own the P&L for marketing spend and develop, implement and review a marketing and communications strategy that will deliver success against business objectives. The Senior Brand Manager will work with external design agencies and also be responsible for spearheading the success of a new product range, considering multiple routes to market, whilst ensuring a best in class approach to marketing and brand management is followed. Their market strategy is heavily focused on both above the line (ATL) and below the line (BTL) techniques as well as driving communications via online channels.
A Senior Brand Manager working for an FMCG brand or business will have a proven track record in brand management and will be a full mix marketer, leveraging all traditional and online channels. They will be both creative and commercial, and able to spot genuine opportunities in the marketplace. They will have strong communication skills and be prepared to challenge the status-quo, whilst forging strong working relationships with internal and external stakeholders.
Salary wise the role generally pays between £45,000 to £60,000 depending on regional variance and level of experience.
Warwick
The picturesque town of Warwick is steeped in history. There are many museums and parks to visit in Warwick but it the castle which attracts tourists from all over the country and the world.
William the Conqueror founded Warwick Castle in 1068 which saw Warwick develop over the centuries and although many buildings were destroyed in the great fire of 1694, the town is still riddled with fascinating medieval buildings.
It is also home to the oldest boys school in the UK, Warwick School which appears first in the record books in 914. Still to this day Warwick School and the girls school King’s High (also in Warwick) are some the country’s best schools.
In modern times due to its great proximity to infrastructure, Warwick has become home for leading companies such as National Grid, IBM, Volvo and Calor.
It is also renowned for its many cultural events, festivals and arts.
